1. 1 2011 Heel ‘n’ Wheel-a-Thon Launch Material

2. 2 Welcome to the 2010 HNW Kick Off! June 2011 marks the 16th anniversary of the annual Heel ‘n’ Wheel-a-Thon (HNW) for the CCFC. We are excited to introduce some great contests and tools/tips to help us create a successful and memorable HNW event. In 2010 we raised over $1.9 million towards IBD research to help find a cure. This year we aim to achieve $2.2 million, and with your support and participation, we are confident we will get there.

3. 3 Content  Historical Statistics  Heel ‘n’ Wheel-a-Thon theme  Contests  Communications Plan  Useful Tools, Tips and Guides

4. 4 Annual Growth Revenue Gross Revenue: $1.97M Net Revenue: $ 1.57M Increase/Decrease in Net Revenue Over Previous Year: 15 %

5. 5 Regional Revenue Breakdown NL 4% Mar 3% QC 8% ON 51% MB/SK 8% AB/NWT/NU 16% BC/Yukon 8% National 2%

6. 6 Revenue Trend by Region

7. 7 Teams vs. Individuals Analysis 374 Team Captains recruited 1718 participants!

8. 8 Creative The Heel ‘n’ Wheel-a-Thon logo will be used across all collateral material including the website, pledge form, posters and postcards.

9. 9 Contests  Three Team Contests: Contest 1: The team that raises the highest amount Contest 2: The team with the most pledged participants Contest 3: The team with the highest average pledge One Prize for each contest: $500 M&M Meat Shops gift card  ePledge Contest If you register online and raise a minimum of $350 until March 31 Prize: $300 Hbc gift card  Kids Club Contest (13 yrs. & under) All kids club members who raise $500 or more Prize: iPod Touch  (NEW ) Gutsy Generation Club Contest (14 yrs-25) All Gutsy Generation Club members who raise $1000 or More Prize: iPad  Top Pledge Earner Contest If you raise $1000 or more Prize: All expenses paid trip to the Annual CCFC Congress SEVEN This year, we have SEVEN national contests with exciting prizes. All winners’ names under each category will be entered into a draw for a prize – see below for details:

10. 10 National Communications Plan  Collateral Material - pledge forms, posters and postcards will be mailed to chapters in February.  All pledge forms and letters will be mailed/email by the National Office to past participants and members:  Mail to participants who raised $500+ in 2010;  Email to all participants with an email address (excluding those in the previous mailer); and  Mail to those who participated from years 2007 to 2010 (excluding those in the first mailer).

11. 11 Monthly touch points with participants: February: March: April: May: June: July/August: National Communications Plan  Email announces launch of ePledge  National mailings –see previous slide  Email reminder to past participants  "Keep the Momentum" email  Email Reminder  Email pre-event reminders  Email - Post-event "Thank you's"

12. 12  Hold a Launch / Kick off meeting for Team Captains & Top Pledge Earners  Mail an Honorary Chair Challenge Letter  Phone All participants  Email Local Event Updates Suggested Chapter/Regional Activities

13. 13 Useful Tools, Tips and Guides We have created the following materials for your reference – all available on the “Launch Material” website. Please review and use in your fundraising activities.  What’s New for 2011  Tried, Tested and True Tips  Best Practices  Team Fundraising Guide  Sponsorship Kit  Media Kit  Operations Kit

14. 14 Thank you!