1. From Handouts to Hard Dollars: Sustaining projects with collaboration and partnerships Linda Phillips, CLIC-on-Health Project Director Julia Sollenberger, Director, Health Science Libraries and Technologies University of Rochester Medical Center Kathy Miller, Executive Director, Rochester Regional Library Council MLA Annual Meeting, May 24, 2004

2. C ommunity and L ibrary I nformation C ollaboration on H ealth

3. CLIC-on-Health Partners Public libraries Medical libraries Schools Health Agencies County Health Department; Office for the Aging Technical services provider

4. CLIC-on-Health Program Components Website Training Information Referral Awareness

6. Training

7. Information Referral Public library Consumer Health Agency Medical Library

8. Awareness

9. Grant Funding Is good for start-ups, “sexy” new projects Is difficult for existing projects – infrastructure and sustainability Has a specific focus – may not be your project’s focus

10. CLIC-on-Health Grant Funding LSTA NN/LM grants Private foundation – pending NLM – “hold” status

11. The Future of the Projector Life after Grant Funding ? ? ?

12. BUSINESS PLAN Translates the vision into a concise statement for funders.

13. Why a Business Plan? Forces detailed, specific planning Funders expect to see it Focuses discussion Evidence that “we have our act together”

14. Strategic Planning Process 1.Identified categories 2.Brainstormed ideas by category 3.Established 3 levels 4.Prepared narrative

15. The three levels 1.Baseline 2.Near-term future – beyond basics 3.Long-term future - the dream

16. The Strategic Planning Grid Category Level 1 Baseline Level 2 Near-term Future Level 3 The Dream Long-term Future Website development Training Awareness Collaborations Information referral

17. Website Development CategoryLevel 1 Baseline Level 2 Near-term Future Level 3 The Dream Long-term Future Website development Update/add health agency listings Actions to improve search engine ranking Search public library on-line catalogs Conduct usability testing Become Go- Local site Add sections for targeted groups Develop 2-1-1 partnership – coordinated websites Add on-line “Help” function Overhaul look & technology

18. The Possibilities… Who might help us develop a Business Plan? Small Business Development Center Rochester SCORE chapter Intern from Simon School MBA program at the University of Rochester Nonprofit Works

19. Plan the Plan Inventory existing information Compile in Business Plan order Identify gaps Develop Business Plan work plan

20. Time to completion 2½ months Cost estimate $2000-$2500 Plan the Plan

21. Funding Possibilities United Way Sponsorships – Wegmans, Excellus Private foundations

22. Funding Possibilities One time funding – county or NY state Collaborative projects – WXXI Second Opinion Contractual services Website “finders fee”

23. Conclusions Local efforts not coordinated Building relationships takes time Two distinct populations with different needs Must become a part of the nonprofit community

24. Not a Hand Out but a Helping Hand