What are Groups and Pages? http://sai.calu.edu/maclab Facebook Groups are pages that you create within the Facebook social networking site that are based around a real-life interest or group or to declare an affiliation or association with people and things. With a Facebook Group, you are creating a community of people and friends to promote, share and discuss relevant topics. Both Groups and Pages are forums for self-selected users to connect around a common interest. A Facebook Public Profile (also known as Facebook Fan Pages, or just Pages) are special profiles meant to promote a brand, a product, an artist, a web site, an organization.
Facebook Groups Best for fostering member-to-member collaboration. – Alumni groups – Study groups – Clubs/organizations – Special interest groups – Beta test groups – Class project/study group http://sai.calu.edu/maclab
Groups: The Pros & Cons PROS – Can be limited to networks, like California, Pa. – Can control who joins by making group open, closed or secret – Can message all members (up to 5000 members) – Messages go to members inbox. – All group activity goes out into feeds (wall posts, photos uploaded, discussion threads, etc.) – Anyone can start a group around any topic – More personal http://sai.calu.edu/maclab CONS – Is an extension of a personal account, so content is linked to a person – Once over 5000 members, can’t message all members – Minimal customization – Can’t add applications – Tricky to delete – Can’t assign custom username – No analytic or demographic information available – Administrator name is public
Facebook Fan Pages Best for broadcasting messages to your fans if you are a business, organization, celebrity, public figure, band or other entity. – Cal U of PA – Adam Sandler – Gene the Werewolf – Starbucks – Mayor Casey Durdines http://sai.calu.edu/maclab
Pages: The Pros & Cons PROS – Can target advertising – High level of customization, including applications and HTML/FBML – Allows options for connecting Facebook content to your own website through Facebook Connect – Comes with traditional apps like Notes, Events – Analytical capability through Insights. Can track growth of fan base, page views, demographics. – Suggest to Friends feature – Indexed by Google – Can have multiple pages – Can have unlimited fans – Can message all fans – Can promote your Page on other people’s Walls – Open to everyone – Account can be tied to a generic account, not an individual http://sai.calu.edu/maclab CONS – Can’t privately message all members – Messages go out as an Update to the fans, not to their inbox – Accounts tied to individual account forever (for now) and can’t be change – Generates little activity via the News Feed
Conclusion http://sai.calu.edu/maclab "While Groups and Pages now look the same, they still serve different purposes. Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity.” --Knot Pipatsrisawat, software engineer intern at Facebook http://blog.facebook.com/blog.php?post=156031977130 http://blog.facebook.com/blog.php?post=156031977130
Links & Reference Material Facebook Pages vs Facebook Groups: What’s the Difference? http://mashable.com/2009/05/27/facebook-page-vs-group/ Giving Groups a Stronger Voice http://blog.facebook.com/blog.php?post=156031977130 Facebook Pages vs Groups: Which do I Use? http://socialwebschool.com/?p=225 Facebook Groups vs Facebook Pages http://www.pageonepr.com/blog/2009/05/19/facebook-groups-vs-facebook-pages/ Facebook Groups Finally Getting a Makeover http://mashable.com/2009/10/19/facebook-groups-finally-getting-a-makeover/ Facebook Groups vs Facebook Pages – Which Is Best? http://www.myfastype.com/Blog/2009/04/21/facebook-groups-vs-facebook-pages-which-is-best/ Facebook Groups Gets A Facelift http://www.internetnews.com/webcontent/article.php/3844616/Facebook+Groups+Gets+Facelift.htm How to Develop a Facebook Page That Attracts Millions of Fans http://www.allfacebook.com/2009/03/facebook-page-strategy/ Facebook Page Statistics http://statistics.allfacebook.com/pages Make a Facebook Page For Your Small Business http://webworkerdaily.com/2009/09/04/build-a-facebook-page-for-your-small-business/ http://sai.calu.edu/maclab
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