1. The CW has had an overwhelming response to the “Mother’s Day Video Card.” Due to its success, we thought, why just limit this to Mother’s Day? There are so many occasions during the year where your station can benefit from this idea: 1.New Year’s Eve & Day 2.Valentine’s Day 3.St. Patrick’s Day 4.Easter 5.Mother’s Day 6.Father’s Day 7.Grandparents Day 8.Graduation 9.Independence Day 10.Thanksgiving 11.Hanukkah 12.Christmas 13.Don’t forget: Hometown games, festivals & parades Becky, Dad & I wish you all the best and enjoy the car! Merry Christmas Grandma! Happy 4 th Daddy, we Love you & Miss you! CW’s Certified Ideas present: “VIDEO CARDS” “SEE YOURSELF ON TV”

2. In the past few years, there’s been a decline in paper cards, however, that doesn’t mean that your friends and family don’t like to hear from you. Video cards are perfect for everyone! Station benefits: This is a fun, money-making idea All year-around promotion, production and deadlines can be at your time. Getting your community together and giving them a chance to be on TV. Creating publicity and buzz for your station. The CW will provide station: Graphic open and close CW’s Certified Ideas present: “VIDEO CARDS”

3. Opportunity for $$$ Sell a sponsorship for the shoot location (local mall, grocery store, or similar location) Collect revenue from the viewers who record their Video Card (suggested price: $20- 25 for an ROS schedule). Payment forms can be cash, check or money-orders. However, if the transaction is online, then you can partner up with Google Paypal. To create more enthusiasm and fun, sponsors can get involved by giving participating viewers a chance for prizes. Use a station wheel. Here’s what to do: Your station runs promos to get viewers to a client location to shoot the “Video Cards.” Viewers come to the sponsor location and buy a Video Card. Station shoots and edit the spots, which will run 3-4 days prior to and on the day of “The Occasion.” (Station can provide DVDs or email copies of the spots as viewers request for an additional charge, or post on their CW website.) CW’s Certified Ideas present: “VIDEO CARDS”