1. Myers’ EXPLORING PSYCHOLOGY (6th Ed)
Chapter 7
Learning
Modified from:
James A. McCubbin, PhD
Clemson University
Worth Publishers

2. Learning Learn by association
Relatively permanent change in behavior due to experience
Learn by association

3. Associative Learning Learning that certain events occur together
2 stimuli
Response & consequence
Sea snail associates splash with a tail shock
Seal learns to expect a snack for its showy antics

4. Classical (Pavlovian) Conditioning
Learn to associate 2 stimuli

5. Classical Conditioning
Come to associate 2 stimuli
Neutral stimulus that signals unconditioned stimulus begins to produce response that anticipates & prepares for unconditioned stimulus

6. Pavlov’s Classic Experiment
Before Conditioning
UCS (food
in mouth)
Neutral
stimulus
(tone)
UCR
(salivation) No
salivation
During Conditioning
After Conditioning
UCS (food
in mouth) CS
(tone)
Neutral
stimulus
(tone)
UCR
(salivation)
CR (salivation)

7. Classical Conditioning
Unconditioned Stimulus (UCS)
Stimulus that unconditionally (automatically & naturally) triggers response
Unconditioned Response (UCR)
Unlearned, naturally occurring response to unconditioned stimulus

8. Classical Conditioning
Conditioned Stimulus (CS)
Originally irrelevant stimulus that, after association with unconditioned stimulus, comes to trigger conditioned response
Conditioned Response (CR)
Learned response to previously neutral conditioned stimulus