1. Marko Schuba UMTS Services September 7, 20041 UMTS Services Marko Schuba Ericsson Research, Corporate Unit

2. Marko SchubaUMTS ServicesSeptember 7, 2004 Mobile services paradigm Carried out over 350 in-depth interviews Students, business professionals, homemakers etc. Several recurring themes in addition to the common themes of personalization & communication

3. Marko SchubaUMTS ServicesSeptember 7, 2004 Immediacy Valuable if resolve immediate need Less urgent tasks delayed for convenience High expectations on speed & responsiveness Locality Focus of wireless users often on very local needs Systems need to understand local context Users’ location needs to be communicated Performed Use Interaction in presence of other people Users concerned: do I look cool, tense or silly? Ease of use & interaction design important Connexity Often remote from a group, family, colleagues Desire to check-in and share has high priority Communication, content sharing and its access Nomadic Trade-Off Pick the right combination of devices Trade-offs: weight, size, memory, battery, complexity versus the features supported Personal & Work Useful for personal and professional purposes Manage communication across social groups

4. Marko SchubaUMTS ServicesSeptember 7, 2004 No single “killer service”, combination of many People-to-People People-to- Content Carried Along Machine Invisible Computing Extended Local Applications Telepresence Universal Messaging Personal Publishing Community Content Biometric Keys Sensor Networks RFID Tags Digital Vouchers / Receipts Goods Tracking Mobile Internet Radio Automatic Translation Video Telephony Mobile Netmeeting Mobile TV Blogs Text Messaging Video Messaging Location Presence Information Health Monitoring Calls MP3 Corporate Access Mobile Outlook PoC Network Games MMS Payment Home Security Video-Share Life Diary Digital Identity Augmented Reality Instant Guides

5. Marko SchubaUMTS ServicesSeptember 7, 2004 Multi-Access to Mobile Services

6. Marko SchubaUMTS ServicesSeptember 7, 2004 Complementing Technologies Combined Devices Complementing Technologies Combined Devices 100 k LocalWide Area Coverage/Mobility Bit-rate 10 k 1 M 100 M Fixed 10 M Mobile Service Access Alternatives Coverage vs. Bit-rate WLAN 3G Bluetooth HSDPA

7. Marko SchubaUMTS ServicesSeptember 7, 2004 UMTS Services UMTS offers more bandwidth than GSM and GPRS  Better suited for high bandwidth services (e.g. video) and combinational services UMTS offers better coverage & mobility support than WLAN  Better suited for immediate access to services anywhere and on the move UMTS more an architecture than access technology  Mobility, roaming, security, charging, QoS, services UMTS offers unicast, multicast and broadcast delivery  Efficient delivery of services in densely populated areas

8. Marko SchubaUMTS ServicesSeptember 7, 2004 1.Checking in at the airport Confirming ticket, biometric payment and security check-in, luggage control 2.At the airport lounge Connecting the computer, checking e-mails, information browsing 3.On board the plane Using in-seat computer (personalized, Chinese menus etc.) Order a taxi, browse for information, etc. 4.In the taxi Calling his family, showing them a bit of Frankfurt with his video share function 5.At the hotel Connecting to the intranet using secure broadband channel, checking e-mails, making a meeting request 6.Setting up a meeting Video sharing meeting UMTS WLAN UMTS WLAN UMTS WLAN

9. Marko SchubaUMTS ServicesSeptember 7, 2004 1.Listening to music Listening to the favorite Internet radio station while going to the university 2.At the University Locate her friends and find the lecture room 3.Lecture hall Working, taking notes, recording voice/video, publishing results, download old lectures etc. 4.Calling for lunch “Broadcast” a lunch announcement to her friends using “Instant Talk” 5.Make a seat reservation Make a train reservation and pay for the ticket 6.On the train On the train playing a networked game with friends and watching personalized music and fashion TV UMTS WLAN UMTS WLAN UMTS

10. Marko SchubaUMTS ServicesSeptember 7, 2004 On-Site Community (High-Density) UMTS services via multi-/broadcast (MBMS) Off-Site Community (High-Density) Off-Site Community (Low-Density) Content Server Content: Sports, News, … UMTS/ WCDMA Broadcast needed for: Time-Bound delivery Densely Populated Areas

11. Marko SchubaUMTS ServicesSeptember 7, 2004 Ericsson and UMTS Services Developer Support via Ericsson Mobility World Strong Partners Core Services Development