1. Newspapers & The Younger Audience Duane Sweep

2. What’s With Newspapers & Teens and Young Adults The young-adult market is steadily moving away from newspapers ‘Age Gap’ increasing Newspaper and attributes News, Entertainment and advertising Day-parting with the online audience Source: Scarborough Research, top 50 U.S. markets

3. The Ramp: Read Printed Newspapers % Source: 2002 NAA Telephone survey

4. Short-term ‘Age Gap’ Increases In ‘Yesterday’ Readership Source: MORI Sample Market

5. Long-term ‘Age Gap’ Increases In ‘Yesterday’ Readership Source: MORI Sample Market

6. Teens Say Quick, Timely, Entertaining Are Top Media Attributes Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely On

7. Newspapers Don’t Match Top Attributes Teens Want

8. Source: 1998 NAA Study, Competing for the Markets of the Future: An Up Close Look At The Media Teens Rely On Teens More Likely To See Internet With Top Attributes

9. Internet Gains Popularity As News Source Age Group19972000Age Group19972000Age Group19972000 18- to 24-year-olds33%24%18- to 24-year-olds7%23%18- to 24-year-olds44%36% 25- to 34-year-olds36%28%25- to 34-year-olds8%23%25- to 34-year-olds49%41% 35- to 49-year-olds49%43%35- to 49-year-olds8%20%35- to 49-year-olds62%53% 50- to 64-year-olds63%60%50- to 64-year-olds6%18%50- to 64-year-olds73%64% 65 years or older70%66%65 years or older3%7%65 years or older81%75% Daily NewspapersInternet for NewsLocal TV News Source: 2000 NAA Media Usage Study

10. Source for Local News Source: NAA Telephone survey; Used Internet for local news %

11. Source for Local Entertainment Soruce: 2002 NAA Telephone survey; Used Internet for local entertainment news %

12. Primary Sources for Local Advertising Source: MORI Online survey of 11,000 adults Age <24 years Radio 58% Television 56% Newspaper 40% Newspaper.com 37% %

13. Media Influences on Purchases in Past Year Age <24 years Television 56% Internet 38% Radio 33% Magazines 29% Newspapers 27% % Source: MORI Online survey of 11,000 adults

14. Online Content Interest by Daypart If used 8 am-11 am, 11 am-1 pm, 1 pm-6 pm, 6 pm-10 pm Services E-mail Maps & directions Online banking & bill- paying Message boards, instant messaging or online chat Research for business reasons Research for a personal hobby News Weather conditions or forecasts Breaking news Local or regional news National or world news Business & financial news, such as stocks Offbeat news Medical/health info Sports scores/info ET & Leisure Local events & things to do Movie, theater or event times Travel or destination information Multimedia features, such as movie clips Online games & interactive features Downloading music or other file-sharing

15. News Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’

16. Service Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’

17. Leisure Interests Across Temporal Zones Combining ‘Most Days’ & ‘1-3 Days’

18. Newspapers & The Younger Audience Duane Sweep