1. Review notes and study Unit 2 vocabulary flashcards. Objective
February 23, 2015
propaganda in Brain Breeze
Homework:
Review notes and study Unit 2 vocabulary flashcards.
Objective
I can identify and evaluate persuasive techniques and propaganda used in advertisements.
Warm Up:
Take out 5 blank index cards. Turn to pg. 24 in your vocabulary book, and make flashcards for words #1-5 - adverse, arid, assailant, billow, confront

2. Word part(s) of speech definition(s)
front of flashcard
part(s) of speech
definition(s)
a picture that you associate with the word
back of flashcard

3. adverse adj. unfavorable; negative; working against; hostile
front of flashcard
adj.
unfavorable; negative; working against; hostile
back of flashcard

4. Turn to pg. 360 in your IR book

5. propaganda
any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause.
Propaganda attempts to convince an audience without considering other viewpoints

6. Propaganda techniques in advertising

7. propaganda techniques
bandwagon
appeal
stereotype
snob appeal
endorsement
name-calling

8. bandwagon appeal
takes advantage of people's desire to be part of a group or be popular.
Everyone else is doing it. Why aren't you?

9. stereotype
presents a narrow, fixed idea about all the members of a certain group.
No politician can be trusted.

10. name-calling
the use of loaded words to create negative feelings about a person, group or thing.
Only a tree-hugger would try to protect that park from developers.

11. snob appeal
sends a message that something is valuable because only "special" people appreciate it.
Our jeans are designed for people who insist on quality.

12. endorsement
a recommendation made by someone who is well-known, but not necessarily an authority.
Celebrities use their fame to persuade you to believe in a cause, candidate or product.

15. http://7aqua. files. wordpress

18. So now turn to pg. 360 in your IR book Brain Breeze

19. A PROPAGANDA TECHNIQUES:
Underline the sentence that uses a bandwagon appeal to engage readers. Add this example to your chart on pg. 360

20. B PROPAGANDA TECHNIQUES:
Underline the words that the advertiser uses in this paragraph to make Brain Breeze seem like a desirable product for consumers.

21. PAUSE AND REFLECT:
Which specific features of the Brain Breeze would appeal to you most if you were thinking about buying it? Underline three or four of the best features in the list.

22. PAUSE AND REFLECT:
Do you think including facts and evidence as well as propaganda techniques makes the ad more effective? Explain.

23. C PROPAGANDA TECHNIQUES:
This paragraph begins an example of snob appeal. What other propaganda technique can you find? Underline it in the text and then write the name of it below. Add this example to your chart on pg. 360.

24. PAUSE AND REFLECT:
Why is the information on Gary Fract included? Explain whether or not you find it convincing.

25. D PROPAGANDA TECHNIQUES:
What propaganda technique does the advertiser use in this paragraph? How will the audience respond to this technique? Explain.

26. On your own sheet of paper, answer the quiz questions #1-6 on pg. 367.
Quiz time!
On your own sheet of paper, answer the quiz questions #1-6 on pg. 367.