1. UX CRISPIES Jisha Sharma @sharmajisha

2. JISHA SHARMA- I BELIEVE THAT USER EXPERIENCE IS WHERE IT ALL CONVERGES, BE IT INNOVATION, DESIGN, DEVELOPMENT OR TESTING

3. AGENDA Open Sorting Closed Sorting Tree Testing Paper Sorting Online Sorting o UX crispies to drive Information Architecture

4. WHAT IS INFORMATION ARCHITECTURE? the structural design of an information space to facilitate intuitive access to content

5. CARD SORTING used to understand the mental model of a user group of users/subject experts are guided to generate a category tree can be conducted in focus groups or repeated individual sorts types: Open Closed Reverse/Tree test

6. CARD SORTING: Basic Method is given a set of index cards/post it’s index cards have terms already written on it participant puts the terms into logical groupings finds a category name for each grouping the results are later analysed to reveal patterns Each participant or focus group:

7. CARD SORTING: OPEN SORT to discover

8. CARD SORTING: CLOSED SORT to validate

9. CARD SORTING: Reverse Sort/Tree Testing for findability an existing structure of categories and sub-categories is tested users are given tasks user must find the card relevant to the task ensures that the structure is evaluated in isolation without design technique for evaluating findability

10. TREE SORTING ANALYSIS: Dendrogram ( Greek dendro "tree")

11. CARD SORTING – PAPER OR ONLINE

12. CARD SORTING ONLINE SOFTWARE (the ones I have used)

13. “I don’t always recommend designing an information architecture based purely on a card sort’s numeric similarity scores… Much of the value from card sorting comes from listening to the users’ comments as they sort the cards: knowing why people place certain cards together gives deeper insight into their mental models than the pure fact that they sorted cards into de same pile” – JAKOB NIELSON http://www.useit.com/alertbox/20040719.html

14. CASE STUDY o who is into event management of all sports o manufactures and retails sportswear for all sports o has 12000 employees working across 20 locations o intranet of a sports company

15. www.unicomlearning.com Jisha Sharma (@sharmajisha)

16. REFERENCES http://www.simplecardsort.com/ http://www.measuringu.com/blog/card sort-tree-test.php http://www.optimalworkshop.com/ http://www.bruceclay.com/