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Geolocation Frances Ho.  The identification of the real-world location of an object. What is it? 35°55 ′ 44 ″ N 79°2 ′ 22 ″ W.

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Presentation on theme: "Geolocation Frances Ho.  The identification of the real-world location of an object. What is it? 35°55 ′ 44 ″ N 79°2 ′ 22 ″ W."— Presentation transcript:

1 Geolocation Frances Ho

2  The identification of the real-world location of an object. What is it? 35°55 ′ 44 ″ N 79°2 ′ 22 ″ W

3 Time Difference of Arrival (TDOA) GPS/A-GPS Associating geographic locations with IPs, MAC Addresses, RFIDs, GPS device, Wi-fi locations, etc. Started in 1999 Methods

4  Adding geolocation data to various media: photos, videos, websites, RSS feeds, SMS messages, etc.  Built-in/Standalone GPS  GPS Chip  GeoSMS – I Am Here  GeoURL Geotagging

5  Adding geographical information to streets, zip codes, etc. from already recognized geographic data in a Geographic Information System (GIS)  Google Maps  Bing Maps  Yahoo! PlaceFinder Geocoding

6  Criminal Investigations/Fraud Detections  Geo-marketing/Target Content  Regional Licensing  Social Networking  Games Location Based Services

7  Allows user interaction relative to their location  Ad-hoc Networking  Paperless Ticketing  Social Networks LBS Applications: Geo-Social Networking

8  Game-play evolves based on a player’s location  Time/Player Based  Geo-caching  Turf Wars  VirtualPunk  SidewalkSquirrel LBS Applications: Location-Based Games

9  Share your current location with friends  Share status updates  Communicate through texts and calls  Facebook  Twitter  FourSquare LBS Applications: Google Latitude

10  Google Geolocation  W3C Geolocation API  HTML5  Mozilla Geode  Twitter  Fire Eagle  SkyHook Geolocation APIs

11  Pros  Easy-access info  Thousands of apps  Easy communication  Cons  Privacy  Awareness  Spam Pros & Cons

12  http://en.wikipedia.org/wiki/Geolocation http://en.wikipedia.org/wiki/Geolocation  http://en.wikipedia.org/wiki/Location-based_service http://en.wikipedia.org/wiki/Location-based_service  http://en.wikipedia.org/wiki/Geocoding http://en.wikipedia.org/wiki/Geocoding  http://www.pcworld.com/article/192803/geolocation_ 101_how_it_works_the_apps_and_your_privacy.html http://www.pcworld.com/article/192803/geolocation_ 101_how_it_works_the_apps_and_your_privacy.html  http://compnetworking.about.com/od/traceipaddress es/f/ip_location.htm http://compnetworking.about.com/od/traceipaddress es/f/ip_location.htm Sources

13  http://en.wikipedia.org/wiki/Geolocation  http://en.wikipedia.org/wiki/Location-based_game  http://www.pcworld.com/article/192803/geolocation_ 101_how_it_works_the_apps_and_your_privacy.html  http://compnetworking.about.com/od/traceipaddress es/f/ip_location.htm Further Reading

14 Any Q’s?


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