1. 1 Buzzwords 2006 Buzzwords 2006 Web2.0, Social Software, Folksonomy Jim Phelps, Sr. I.T. Architect University of Wisconsin - Madison Common Solutions Group May 2006

2. I will: Define Web2.0, Social Software & Folksonomy Lead a prayer Do a demo Show amazing growth Bring it back to the Enterprise Specifically: IBM, Microsoft Fear, Uncertainty and Doubt (FUD)

3. Define Web2.0 World Wide Web *.com 1994 - Business getting info to consumer s HTML editors Domain Name Web Hosts ISP

4. Define Web2.0 World Wide Web *.com 2002 -

5. Define Web2.0 Web 2.0 *.com 2002 -

6. Define Social Software Web 2.0 Social Softwar e

7. Social Clay Shirky, “Social Software is the stuff that gets spammed.” http://many.corante.com/archives/2005/02/01/tags_run_amok.php “...enables people to rendezvous, connect or collaborate... and to form online communities.” http://en.wikipedia.org/wiki/Social_softwareware Define Social Software

8. Social Softwar e - Put stuff up to share - Starting with friends and family - Leads to discovery of others - Who form a community - Driven by tag-based searches Define Social Software

9. Define Folksonomy Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information.neologismkeywords

10. Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information.neologismkeywords Define Folksonomy I’ll just show you...

11. Before the demo, please join me....

12. Oh great gods of the Demo, we beseech thee, bless us with bandwidth and stability in these times of interactivity. Let not browser bugs hamper us in our clicking.

14. Links I use in my demo http://del.icio.us/jimphelps http://del.icio.us/url/7be8dcc0fb196740b2898cd3f4376924 http://technorati.com/ http://arch.doit.wisc.edu/jim/ http://technorati.com/tag/soa http://www.flickr.com/photos/jimphelps/ http://www.flickr.com/photos/jimphelps/tags/ http://www.flickr.com/photos/jimphelps/tags/labradoodle/ http://www.flickr.com/photos/tags/labradoodle/ http://youtube.com/ http://arch.doit.wisc.edu/jim/index.php/category/socialsoftware/ http://www.infoworld.com/article/06/01/13/73792_03OPcringley_1.html http://del.icio.us/infoworld/ http://weblog.infoworld.com/udell/iwx/explorer.html http://weblog.infoworld.com/udell/2005/06/23.html http://cloudalicio.us/2005/06/04/added-a-stats-box-to-the-lower-right/

15. whew

16. Tracking new trends / memes http://cloudalicio.us/tagcloud.php?url=http://www.adaptivepath.com/publications/essays/ archives /000385.php&tab les=1

17. In Review Web2.0 - easy publishing and remixing Social Software - finding people and communities Social Software - finding people and communities Folksonomy - people tagging objects RSS - really simple syndication Tags and simple APIs for integration Cool stuff - social discovery, tag clouds

18. It’s a growth industry 40 Million Videos watched daily 38.5 Million Sites 2.4 Billion links Founded February 2005Founded 2002

19. Feb 4, 2005 270,000 users 3.5 Million photos June 15, 2005 775,000 users 19.5 Million photos Jan 2006 2 Million users 142 Million photos It’s a growth industry

20. Cool for geeks. What about reality?

24. And the Enterprise?

27. IBM - Dogear “Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.”

28. IBM - Dogear “Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.” Web 2.0Social Software

30. So the big players see opportunities in: Web 2.0 Social Software Folksonomies

31. FUD = Fear Uncertainty Doubt

32. Fear Uncertainty & Doubt

33. Forrester Research: Social Computing " Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists." http://www.forrester.com/Research/Document/Excerpt/0,7211,38772,00.html

34. FUD: Users will Control Message *.com

35. In Our Enterprise... Files/FoldersStorage Shared FoldersSmall Group Collaboration Enterprise Reporting Taxonomy/Ontology Formal Information Archives

36. Files/FoldersStorage Shared FoldersSmall Group Collaboration Enterprise Reporting Taxonomy/Ontology Formal Information Archives Blogs Wikis etc Tags Dogear Technorati Social Sharing Discovery In Our Enterprise...

37. I did: Define Web2.0, Social Software & Folksonomy Lead a prayer Do a demo Show amazing growth Bring it back to the Enterprise Specifically: IBM, Microsoft Fear, Uncertainty and Doubt (FUD)

38. Buzzword complete statement Web2.0’s easy publishing and social software will drive collaboration and community building within the enterprise and across virtual and real organizations. Folksonomies will improve finding and classifying of content within the enterprise and across organizations.

39. 39 Jim Phelps, Sr. I.T. Architect University of Wisconsin - Madison http://arch.doit.wisc.edu/jim phelps@doit.wisc.edu Common Solutions Group May 2006 Copyright Board of Regents, UW-Madison, May 2006. Share with attribution. No commercial re-use without written permission. Buzzwords 2006 Buzzwords 2006 Web2.0, Social Software, Folksonomy