1. The Search Is On: Why Labels Matter Part 4: User Experience Webinar Series ~ presented by Kristiana Burk

2. Laying a Foundation… today > Search Optimization & Labeling Digging Deeper: Upcoming Webinars Web 2.0 and Beyond Layered Content Make Learning Fun Thematic Approach to Organizing Resources

3. Focus on User in User Experience… They are the reason your job exists! There would be no service to provide if they weren’t using it Everything you do should be focused on their needs

4. Why spend time on Search? - 2 nd most popular online activity for your users - where most users start their info-seeking process online - users have certain expectations and realizations about search now - with features in LibGuides – you have an open door to Google!

6. Higher rankings = more traffic whether we like it or not users usually begin with Google

7. Search Engine Optimization (SEO)… - trying to increase the ranking of your content in a search engine - finding ways to remove barriers - improving quality of results in search engine list - preparing your content for internal search and ‘findability’

8. Tools of SEO… - metad / metak - descriptions - labeling - consistency let’s take a look at some examples…

9. What Shows Up in Google… pulls from your LibGuide title combination of your LibGuide description and tab labels crawled frequently uses the URL you specify

10. What Shows Up in Google… combination of your LibGuide description and tab labels title usedURL specified

11. Label It Correctly… - target unique terms (quilting patterns vs. quilting) - do your homework (what are users looking for?) - apply consistency - remember that leveraging user terminology (what they would type in) is key - don’t forget URL labeling as well http://hsw.libguides.com/animals-guide http://hsw.libguides.com/content.php?pid=17959&sid=133451 vs.

12. A Description for Everything…

13. On-Page Descriptions (HSW Site Example)

14. Source Code – metad / metak (HSW Site Example) Metak (5-10 targeted words) Metad (description with targeted words)

15. Find Extra Lift With… - keyword repetition - in-bound links and referrals - “quality” of content - authority / source (.edu,.gov,.org vs..com) - relevancy Yahoo SiteExplorer - https://siteexplorer.search.yahoo.com/mysites https://siteexplorer.search.yahoo.com/mysites GoogleRankings - http://www.googlerankings.com/ultimate_seo_tool.php http://www.googlerankings.com/ultimate_seo_tool.php HitWise - http://www.hitwise.comhttp://www.hitwise.com

16. Word of Caution… - easy to take to the extreme (white-hat vs. black-hat) - always balance with overall user experience - remember the browser and value of taxonomies - keep your user in mind

17. Next webinar learn how to take it to the next level with Web 2.0 tools

18. Thank you! Kristiana Burk Channel Director 404.760.4311 kburk@howstuffworks.com