1. Basic Blogging Class #3

2. Topics to Cover: Blog controversies Generating web traffic Stats Google page ranking Professional indie bloggers Affiliate ads Blog hosting What to blog about

3. Blog Controversies “Weblogs, produced by nonprofessionals, have no such code, and individual webloggers seem almost proud of their amateur status.” ~ Rebecca Blood Citizen journalist vs. professional journalist Threatening Balance of power changes Web Ethics

4. Generating Web Traffic Search Engine Optimization (SEO) Key words Quality/regular content Internal/external linking Carnivals

5. Statistics Stats aka statistics Number of visitors Page views Popular blog posts External links pointing to your blog Free stats counters on the web

6. Google Page Ranking How high on Google search PR of 4, 5, 6 Bunch of hooey? Tracking key words and trends

7. Professional Indie Bloggers Independent bloggers Earning income Dooce.com The Manolo Problogger.net Head cook and bottle washer

8. Affiliate Ads Advertising primary revenue Amazon.com Affiliate kickbacks Paid by clicks Paid by percentage of sales

9. Blog Hosting Internet Service Providers aka ISPs Host = stores files Weblog software Not HTML Software must be purchased

10. What to Blog About? Tutorial, a “how-to” Review a book Pros and cons Answer question Current event Interviews Post about a post