1. THE POWER OF ONE GOOD IDEA

2. The Power of One Good Idea: “One Million Good Nights” Need a Compelling “ Why” Answer: Waitlist of Children is Overwhelming – We Need to get the Job Done!  On October 1, 2013 Pajama Program launched an exciting new initiative, One Million Good Nights, to collect one million new pajamas, one million new books, and the resources needed to get them into the hands of children in need and adolescents from October 1, 2013 to December 31, 2015

3. Pajama Program’s One Million Good Nights  Inform Audience of Donors & Supporters Who We Will Serve Together: Our Children  Pajama Program provides new books and new pajamas to children in need, many who are waiting and hoping to be adopted  These children live in various settings including group homes, shelters and temporary housing and are shuffled often from one place to another  Many of these children have been abandoned, abused or neglected  Most of these children have never enjoyed the simple comfort of having a mother or father tuck them in at bedtime with warm, clean pajamas and a bedtime story  Some of the children we serve are living with their families below the poverty level, in desperate need of food, clothing and shelter

4. Pajama Program’s One Million Good Nights Identify Leaders in the Campaign  Partners: Create a strong and dynamic corporate partnership platform, with opportunities for innovative alliances, employee volunteerism and cause related marketing initiatives  The Force of Our Current Leaders: Mobilize Pajama Program’s 60+ National Chapters and volunteers across the county to raise funds, pajamas and books to reach the One Million Good Nights goal

5. One Million Good Nights: Name Respected Ambassadors  Long time supporter, Meredith Vieira, announced the One Million Good Nights campaign at Pajama Program’s annual gala - May, 2013  Carla Hall, Pajama Program Board Member and host of ‘The Chew’, is an active member of our One Million Good Nights planning committee and was on hand at the One Million Good Nights media launch on October 1, 2013

6. Secure Marketing Materials for Campaign

7. One Million Good Nights Strategy for Partnerships A corporate partnership platform that aligns the mission of Pajama Program with the corporate and philanthropic objectives of its lead partners - - mobilizing employee and customer engagement, driving awareness and fundraising through philanthropy and consumer cause related marketing – for a common cause – Helping children in Need Multi-stakeholder partnerships, joint events/promotions, employee engagement, cause related marketing and fundraising efforts create greater campaign awareness, additional support to Pajama Program with significant brand marketing value One Million Good Nights is ideally suited for other Lead Partners in synergistically aligned categories Family Automotive Family Financial Services Package Foods/Snacks Beverage Confection/Ice Cream Toys/Games Home Goods/Durables Family Restaurants Family Hotels/Travel Other Aligned Categories LEAD PARTNERSHIP OPPORTUNITIES Lead Corporate Partners Local, Regional Company Efforts Enhance Campaign

8. National Promotion: Pajama Partner Lead Partner Carter’s Delivers Good Nights Carter’s has been supporting Pajama Program since 2010, leveraging its corporate, employee and customer network to donate over 300,000 pjs and nearly $900K in cash Carter’s and Pajama Program are working in partnership to develop ongoing campaign promotions

9. Offer Non Competitive Corporate Partnership Opportunities Your Company Brand Objectives Employee Volunteerism Customer Engagement Corporate Citizenship Pajama Program Cause Related Marketing/Events Multiple Volunteer Opportunities Universally Compelling Cause Philanthropy Opportunities for Immediate Community Impact Pajama Program will work with qualified corporations to tailor a partnership that aligns both organization’s shared goal of helping children in need

10. Complimentary Partner: Scholastic, Book Partner  Thanks to the generosity of Scholastic Books, Pajama Program is able to distribute more books to more children each year as our reading and literacy programs grow. Scholastic has supported Pajama Program since 2007. They have donated hundreds of thousands of children’s and young adult books from their vast portfolio of beloved titles and authors. Because a soothing and calming book at bedtime can make for sweet dreams and restful sleep for a child in distress, we are proud to list Scholastic as Pajama Program’s lead children’s book partner, committed to helping us reach One Million Good Nights goal.

11. Branding

12. Set and Share Financial Goals