1. Get Heard. Be Loved.

2. Table of Contents Digital Integration iHeartRadio Display Banner Ads
Social Media, s, Loyalty Programs
Contests and Games

3. DIGITAL INTEGRATION
San Diego Exchange

4. iHeartRadio
iHeartMedia’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own custom stations inspired by your favorite artist or song.
With more than 15 million songs,
iHeartRadio features more music
backed by better music intelligence
than any other service available.
All for free. It’s hard not to love.
145+ million monthly listening hours
43+ million registered users
1750+ live radio stations
15 million songs; over 400,000 artists
Source: iHR internal data
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

5. Digital Integration iHeartRadio Audio Ads - Streaming
What are they?
Integrate your audio marketing message into the desktop, tablet and mobile experience of iHeartRadio, a free, all-in one digital radio service.
Why iHeartRadio Audio?
Reach the passionate radio audience wherever they are listening
Audio marketing messages integrated into the radio listening experience produces strong ad effectiveness metrics
Target and activate engaged consumers while they are a click away from your online website and shopping destination
Creative Options
:05 to :120 Spot Lengths
300x250 companion banner ads
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

6. Digital Integration iHeartRadio Sync’d Display Ads
What are they?
Sync visual marketing message with audio commercials on iHeartRadio’s desktop streams.
Why iHeartRadio Sync’d Display Ads?
Target and activate engaged consumers with a corresponding display message
iHeartRadio Audio Ads effectiveness metrics indicate that recall and response are high when using unique call-to-action messaging and display
Peak streaming hours fall during the workday, when affluent audiences shop and surf online
Creative Options
300x250 companion banner ads
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

7. Digital Integration Video Pre-Roll on iHeartRadio
NEW!
Video Pre-Roll on iHeartRadio
What is it?
Demand your audience’s attention with: 15 second pre-roll video ads on iHeartRadio that run before premium content.
Why Video Pre-Roll?
Reach captive and engaged audience with video message
The video player will launch automatically prior to launch of the streaming station
Affiliation with an incredible brand iHeartRadio
Auto-play video reaches highly-engaged consumers eagerly anticipating station play
Visual opportunity within audio environment
Creative Options
:15 second Video Commercials
Endorsement Commercials
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

8. Digital Integration Video Pre-Roll on iHeartRadio Mobile
What is it?
Demand your audience’s attention with: 15 second pre-roll video ads that run before premium content on the iHeartRadio mobile app.
Why Video Pre-Roll?
Reach captive and engaged audience with video message
Be everywhere your consumer is, at all points throughout the day
Affiliation with an incredible brand iHeartRadio
Auto-play video reaches highly-engaged consumers eagerly anticipating station play
Visual opportunity within audio environment, one tap away from point-of-purchase
Creative Options
Tap to Web
Tap to Play Station within IHR app
Best-in-class, cross-platform assets improve the effectiveness of campaigns

9. iHeartRadio Mobile
iHeartRadio is a free, digital music service, giving passionate listeners instant access to more than 1,500 live radio stations (in 150 markets) or lets you create your own custom stations inspired by your favorite artist or song.
With more than 15 million songs,
iHeartRadio features more music backed
by better music intelligence than any other
service available.
Access all your favorite music on-the-go
with our mobile apps on all major handsets
including Android, iOS, Windows and
Blackberry platform – 163 million mobile
App downloads and counting!
Source: iHR internal data
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

10. Digital Integration Sync’d Mobile Display Banners on iHeartRadio App
What are they?
Activate consumers at all points throughout their day by syncing
display banners with mobile streaming ads on iHeartRadio.
Why iHeartRadio Mobile Sync Banners?
iHeartRadio is reaching consumers every day who enjoy the
mobility of taking radio to work, to the gym and just about
anywhere their tablet or mobile device may go
Reinforce your audio message with visual branding
Target and activate engaged consumers with a clickable link and corresponding display message while they are one touch away from your mobile site and shopping destination
Creative Options
Tap to web page
Tap to launch station (another live or custom station)
Tap to play video
Tap to call
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

11. Digital Integration Mobile Display Banners on iHeartRadio App
What are they?
Activate consumers at all points in their day, using mobile display
units on iHeartRadio, a free, all-in one digital radio service.
Why iHeartRadio Mobile Display?
iHeartRadio is touching consumers every day who enjoy the
mobility of taking radio to work, to the gym and just about
anywhere their tablet or mobile device may go
Target and activate engaged consumers while they are one click away from your mobile site and shopping destination
Showcase your message in premium positions
Visual opportunity within non-listening experience
Creative Options
320x50
Geo-targeted for App on “Home” and “My Stations” pages
Includes tap-to landing page, call, video or play station (or download app)
My Station Screen
320x50
Home Screen 320x50
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

12. Digital Integration Rich Media Mobile Display
NEW!
Rich Media Mobile Display
Rich Media Display Banners via mobile (320x50)
Engage with consumers inside the iHeartRadio app
High CTR with call to action
Geo-target to DMA (San Diego, Orange County, LA)
Create dynamic rich media- this can include video
Example
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

13. Digital Integration Mobile Brand Integrated SMS
What is it?
Get into the palm of their hands with an integrated SMS program that delivers results.
Why iHeartMedia Brand Integrated SMS?
Use the power of radio and digital messaging to drive immediate communication, push out offers or grow an opt-in list of SMS users for future marketing messages:
98% of SMS messages sent are opened
83% of them are opened within 3 minutes
SMS has 8 times the response rate of
Creative Options
“Text 2 Win” Programs
Customized Bounce-Back Messages
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

14. Display Banner Ads

15. Digital Integration Display Banner Ads
What are they?
Showcase your message with premium display units on the desktop version of our station sites.
Why Display Ads?
Build brand awareness, consumer affinity and boost search results
Display units may be customized with station talent or around station events
Intersect with our listeners as they navigate through the site
Creative Options
728x90
300x250
300x600
Audio & Video Embedded
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

16. Digital Integration High-Impact Takeovers
What are they?
Take ownership of the home page or other premium sections of our website for 24 hours.
Why High Impact Takeovers?
Your brand owns all of the real estate
for users that day
Dominant way to highlight a product launch, sales event or boost your campaign at key strategic moments
Custom program that associates client more deeply than standard display
banner ads
Creative Options
Pushdown Displays
Float Over
Walk Out Video Endorsements
Full Screen Wallpaper
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

17. Digital Integration Pushdown Display Ads
What are they?
Command your audience’s attention with expandable pushdown advertisements on the station homepage
Why Pushdown Ads?
Pushdown Ads provide premium placement through homepage positioning and “can’t miss” messaging.
More engaging, attention-grabbing and effective than standard display ads
Include custom messaging, endorsements and/or “call-to-action”
Creative Options
Expandable 970x415 closes to 970x90
Choose from hundreds of pre-made templates or custom messaging
Utilize your celebrity endorser
Add corresponding 300x250 to maximize impact
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

18. Digital Integration Rich Media Floating Ads
What are they?
Enhance your display campaign with engaging rich-media advertisements on the homepage and other premium sections of our websites
Why Rich Media Floating Ads?
Floating Ads are dynamic ads that provide premium placement and “can’t miss” messaging
More engaging, attention-grabbing and effective than standard display ads
Include custom messaging, endorsements and/or “call-to-action”
Creative Options
Choose from hundreds of pre-made templates or custom rich-media content
Utilize your celebrity endorser
Add corresponding 300x250 to maximize impact
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

19. Digital Integration Mobile Display Ads on local station sites
What are they?
Activate consumers at all points in their day, using display
advertising units on mobile versions of our station sites.
Why Mobile-Optimized Display Banners?
Fully-engaged user experience
Visual opportunity within mobile environment
Target and activate engaged consumers while they are one click away from your mobile site and shopping destination
Creative Options
320x50
Tap-to landing page, video or play station (or download app)
Secondary Page
320x50
Homepage 320x50
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

20. Social Media Emails Loyalty Programs

21. Digital Integration Social Media
What is it?
Drive traffic immediately, and generate timely results by leveraging the power of our brands’ and personalities’ social media influence and reach.
Why Social Media with iHeartMedia?
Use our powerful local social presence to promote a product, special offer or event
Promote discounts and exclusive offers with our powerful station brands and personalities to drive engagement virally
Drive fans to your clients’ social media pages, and build a larger, more engaged audience
Creative Options
Custom programs to grow likes, promote exclusive content, and/or drive people in-store
Customizable Landing Page on our local station sites, or your clients’ social pages
Utilize celebrity endorsers
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

22. Digital Integration Brand-Integrated E-mails
What are they?
Reinforce your integrated campaign with a unique opportunity to communicate with our listeners via .
Why Brand Integrated ings?
Content-rich news blasts integrate your messaging with station content requested by our most loyal listeners
Ideal platform for direct response messaging
Creative Options
300x250
Animated or Interactive
Audio & Video Embedded
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

23. Digital Integration Email Marketing Why Email?
NEW!
Marketing
Why ?
It’s 40x more effective than buying Facebook & Twitter COMBINED!
(source: McKinsey iConsumer Survey, 2012)
3 Tiered- Creates Profitability, Reach, Loyalty
Use your talent to increase open rates
Target off of: Geo, Demographics, Socioeconomics, Behaviors, Interests
GUARANTEE: 8% Open rate and a 1% Click-through
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

24. Digital Integration Loyalty Programs
What are they?
Engage loyal listeners by participating in our loyalty program, where users receive points for taking action on our sites and yours.
Why Loyalty Programs?
Increase time spent with your brand
Track results by demo and participation
Summarize actionable information to help you make better
Creative Options
Trivia
Games
Contesting
Surveys
Featured Links
Offers & Coupons
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

25. Digital Integration Birthday E-Cards
What are they?
Be the brand that our listeners remember on a special day in their lives by sponsoring our daily birthday message service.
Why eBirthday Cards?
Build on the excitement that comes with being associated with birthday wishes from our stations and top, local celebrities
Drive consistent awareness and sales
through direct response via
Offers the flexibility to change your offer throughout the year
Creative Options
300x250
728x90
Animated
Interactive
Audio & Video Embedded
Coupon Special Offers
Seasonal Offerings
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

26. Contests & Games

27. Digital Integration Brand-Integrated Contests
What are they?
Seamlessly executed contests hosted on our local station sites or on your company’s Facebook page.
Why Contesting?
iHeartMedia can secure prizes that add entertainment sizzle to your campaign
Build your database and social following
Increase engagement and time spent with your brand
Social contesting capabilities extend your contest
Creative Options?
Customizable Landing Pages
Like Gate on Facebook
Insured contesting
Best-in-class, cross-platform assets improve the effectiveness of campaigns.

28. Digital Integration Brand-Integrated Games
What are they?
Engage users with a fun tool that showcases your branding messaging in an integrated way
Why Integrated Games?
Online gamers are more likely to shop online than other audiences
Online games provide the consumer with a direct path to purchasing
Games can drive database, user registration options or social media followers
Games will live on pages that are customized for your objectives. They may include your tv creative, maps, social media links, limited offers or coupons.
Creative Options
Trivia, Quizzes, Matching & Scratch and Win
Customizable Opportunities
Best-in-class, cross-platform assets improve the effectiveness of campaigns.