1. Using the Regional Export Infrastructure Assessment to Help Identify Investment Priorities Export Resource and Expert Network (EREN) Meeting Kevin Doyle Research Assistant MSU Center for Community and Economic Development December 14, 2012

2. In This Presentation… Global Highlights of Regional Exporting Strategies and Bi- National Regional Trade Collaboration Data/Mapping with recent changes from Regional Export Infrastructure Assessment. Identify Infrastructure Assessment products and knowledge outcomes. Incorporating strategic export initiatives into CEDS. Other exporting resources. 2

3. Regional Exporting Approaches: Germany Exports accounted for 47% of GDP in 2010. SMEs account for 98% of German exporters. Transportation and manufacturing are most export- dependent. Many have high-technology, research and development- intensive, high-value exports. Regional cluster internationalization strategies. Each region has a development bank that enables SMEs to access business development loans. 3

4. EUREGIO – Bi-national regional organization. Netherlands/North Rhine-Westphalia region. Highly industrialized region with a population of 16.7 million in Netherlands and 17.8 million in North Rhine-Westphalia Manages and funds projects such as INTER-NED and 2 Connect. Works to foster bi-national municipal cooperation. INTER-NED Targeted German and Dutch SMEs and freelancers. Connected 20 chambers of commerce, business development organizations, technology centers, and universities in both countries. 4 Bi-National Regional Collaboration Strategies

5. 2 Connect Business Extension/Expansion of INTER-NED Launched earlier today (December 14, 2012) Organized by Netherlands Chamber of Commerce 5

6. Öresund Region Swedish-Danish Baltic Sea region Comprised of 2 developed counties and 3 rural counties. Öresund University (Malmö, Sweden) and its partners developing cross-border region as an internationally- competitive science region. CrossBorder Öresund Project to increase labor mobility and remove market barriers. 6 Bi-National Regional Collaboration Strategies

7. Brookings Institute Export Strategies Four pilot U.S. metropolitan area export plans: Syracuse, NY; Minneapolis-St. Paul, MN; Los Angeles, CA; Portland, OR. All had new-to-export program recommendations. Three were one-on-one programs linking new exporters with established exporters. Identified specific target industries for export development. Developed regional marketing strategies for exports. 7

8. Current Regional Export Infrastructure Assessment 8

9. 9

10. 10 Bi-National Infrastructure Assessments

11. Assessment produced: Regional Mapping General maps Rail Roads Mapping other assets: Small Business and Technology Development Centers (SBTDCs) Professional Translation Services U.S. Export Assistance Centers. 11

12. EUPRPDC Regional Map 12 Source: MSU CCED

13. EMCOG Regional Map 13 Source: MSU CCED

14. EMCOG Rail and Ports 14 Source: MSU CCED

15. EMCOG Major Roads and Ports 15 Source: MSU CCED

16. Great Lakes-St. Lawrence Basin Highway System 16 Source: CPCS Transportation Strategy Consultants

17. Ontario Rail 17 Source: Atlas of CanadaAtlas of Canada

18. Infrastructure Assessment Insights Physical Assets Ports of Entry List of Customs Ports of Entry Map of Michigan Customs Ports of Entry from CCED Knowledge Economy Project Map of Michigan Customs Ports of Entry from CCED Knowledge Economy Project Broadband Connect Michigan has multiple maps, one of which is interactive. Connect Michigan Digital Ontario has maps and other resources for Ontario broadband. Digital Ontario 18

19. Infrastructure Assessment Insights Directories of regional resources Export Advisors e.g., Sandler & Travis Trade in Farmington Hills, MI Professional Translation State of Michigan Translators Resources List Banks that finance exports e.g., United Bank & Trust in Ann Arbor, MI (SBA Export Express lender) Freight Forwarders e.g., DHL Global Forwarding in Sault Ste. Marie, MI and AEI Canada Inc in Point Edward, ON (just outside of Sarnia) 19

20. Infrastructure Assessment Insights Networks that connect local, regional, and statewide entities East Michigan District Export Council (Pontiac) West Michigan District Export Council (Grand Rapids) MSU Global Business Club (International Business Center) Export Resource and Expert Network (EREN) Upper Peninsula Economic Development Alliance (UPEDA) Recent UPEDA Conference on Bi-National Regional Collaboration Michigan Economic Developers Association 20

21. Infrastructure Assessment Insights Self-assessments Capacity of EDOs Quantitative: Export Capacity Self-Assessment Scale – Sault Ste. Marie EDC – Available specific knowledge, resources and contacts along with staff trained in exporting. – Midland Tomorrow – Available specific knowledge, resources and contacts. FDI readiness Qualitative: readings on FDI provided. Cross-Cultural Knowledge Capacity Census data and other indicators. 21

22. Knowledge Outcomes Greater in-depth understanding of Regional Export Infrastructure. Ability to assist stakeholders with mapping of export assistance providers and services. Identification of gaps in Regional Export Infrastructure. Opportunity to recommend appropriate infrastructure investments in CEDS investment priorities. 22

23. Identifying Regional Export Initiatives in CEDS Focus on export strategies to foster regional collaboration. Regional Export Strategy: customized export plan. Specific recommendations on export investment initiatives. Next steps: Prepare to Implement Use CEDS to plan export initiatives based on: Infrastructure Assessment findings, Regional Export Strategies, and Identification of and collaboration with regional clusters. 23

24. Other Resources Export.gov MSU GlobalEDGE Exporters’ Toolkit (Export.gov/U.S. Census Bureau) Annotated Resource List in Appendix B, Regional SME Exporting Strategies for EMCOG and EUP MEDC/STEP Incentives (e.g., reimburse cost of Gold Key Subscriptions provided by U.S. Comm. Services) Brookings Export Nation data tables. Knowledgeplanning.org 24

25. Thank you! Feedback and Questions are Welcome! Kevin Doyle Research Assistant doyleke8@msu.edu (517) 353-9555 J.D. Snyder Project Director jd.snyder2020@gmail.com (517) 353-9555