1. Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

2. California Association for Microenterprise Opportunity (CAMEO) □ California’s Statewide Microenterprise Association (SMA) made up of 130 nonprofit organizations, individuals and agencies □ Mission: To create and promote economic opportunity and community well being through California’s microenterprise development organizations □ Programs: - Trainings to help build our members’ capacity & best practices that will then enable them to scale up their services - Advocacy to build public awareness and direct resources

3. Microenterprise Defined □ Businesses of 5 or less employees □ Start up on less than $35K □ Targets low and moderate income individuals; women, emerging/minority populations, disabled □ Businesses operating in lower income communities □ Locally owned

4. Microenterprise Development Defined □ Broad spectrum of “economic opportunity” □ Business assistance -Training; networks; business incubation; technical assistance; mentoring; loan packaging -Financing: Micro and small business loans □ Planning and managing the start up and growth stages □ Helping informal businesses become stable and keep financial records, pay taxes, etc. □ Creating an asset, the income from which will leverage other assets, e.g. homeownership

5. Microenterprise Development Microenterprise development both reduces barriers to entry and enhances success: * 80% of clients of microenterprise development organizations (MDOs) succeed as opposed to 50-80% failure of small businesses overall

6. Trends affecting CA MicroEnterprise □ Self Employment is THE labor market trend: increased 24% 2001-05 □ Changing Demographics: immigrant and women entrepreneurs; retirees starting businesses; 75% of college students want own business. □ Rise of “Artisan Economy” -Creative freelancers providing highly targeted, and customized services & products □ Technology -Broadband expanding in rural areas -Home-based businesses increasing

7. MicroEnterprise Development in CA □ Trends indicate increased needs for entrepreneurship education and small amounts of capital BUT CA’s MDOs are reaching less than 1% of estimated 2 million low and moderate income entrepreneurs with training, business assistance and micro loans (<$25K) □ 69 MDOs served 18,000 businesses in 2007 □ 30 nonprofit Micro Lenders made 1,500 loans for $12 M. Avg. loan size-$8,700

8. MicroEnterprise Development in CA cont’d What do our organizations need? □ Long term grants □ Low cost capital investments □ Partnerships between organizations to increase lending capacity and reach underserved markets

9. CAMEO’s Goals Have our members: □ Scale up services and loans □ Reach new markets: Latinos, self employed *100,000 entrepreneurs served by 2017

10. CAMEO Programs □ “Making the Case” using statistics to secure funding for programs that are working with Latino microentrepreneurs. □ Collection of powerful data. In what industries are Latino microentrepreneurs working? □ Using social networks and partnerships to reach out to Latino Entrepreneurs □ Diversifying your sources of funding: Targeting funders that are taking an interest in the microenterprise development field □ Getting onto the Internet Commerce Highway: Helping Latinos onto the Broadband On- Ramp □ You can go GREEN: Green Business Opportunities for Latino Entrepreneurs

11. CAMEO’s Goals Open new sources of funding for our members: □ Raise $50 million in new capital □ $15 M in operating funds

12. CAMEO Micro Lending Action Plan for California Capital Collaboration Call to Action By Government Capacity Building CAMEO Goal: Five-fold increase in clients served within five years

13. CAMEO’s Role □ Advocate for State policies to support ME □ Provide research on impacts □ Promote Microenterprise as an asset building strategy: -Economic self sufficiency for families -Economic opportunity for new entrepreneurs -Locally owned businesses -Micro Business = Job growth

14. Evelyn Torres Program Operations Manager CAMEO etorres@microbiz.org 415.348.6214 etorres@microbiz.org