1. Windows Phone Marketplace Nick RandolphDave Glover Built to RoamMicrosoft WPH234

2. 00 Windows Phone Connect at http://is.gd/wpteched(m) Twitter #wp7au

5. 100,000 Apps Thank You!

6. More Developers: 160,000 More Downloads per User More Apps Submitted per Day Downloads Per User = Ratio of cumulative downloads over cumulative users More Apps: 100,000!

8. More Markets Consumer Distribution Developer Sign-Up Ad Coverage Language Support

9. 8.0 29 Countries Windows Phone 7.0 180+ Countries Windows Phone 8 63 Countries Windows Phone 7.5 180+ 123 31

10. 7.5 & 8.0 38 Countries Windows Phone 7.x 180+ Countries Windows Phone 8.0

11. Coming this year Available today 7.5 & 8.0

12. See What’s Working 1 2 3 Real time bidding from multiple advertisers Built-in simple, drag-and-drop ad controls Self-serve sign-up, reporting and automated payouts Convenient real time reporting on ad volume and revenue Make More Money Quick & Easy Windows Phone also open to 3rd party Ad platforms 7.5 & 8.0

13. Windows Phone 7.5 24 Languages Windows Phone 8 50 Languages 8.0

14. Better Monetization In App Purchase Enterprise Distribution and Licensing MO Billing Partner Distribution

15. 8.0

17. Large Bag of Coins Use the golden coins to buy food and clothing for your game pet, and help it grow faster!. Price $1.99 8.0

21. Find and install apps, as you normally do MS IT HubView user info Access hub View alerts, view info 8.0

22. Seamless purchase through MO Growing MO coverage Up-to-date MO list: http://msdn.microsoft.com/en-us/library/jj190206(VS.92).aspx 7.5 & 8.0

23. 8.0

24. Next Generation Platform

25. 7.5 & 8.0

27. Windows Phone 7.5 Windows Phone 8 480x800 version 480x800, 1280x720, 1280x768 version 7.5 & 8.0

31. Top 10 Ways to Make More Money Today and Tomorrow

32. 1. Use Trial API70x More Downloads, 7x More Revenue2. Use Live Tile Top 50 apps are 3.7x more likely to have 3. Use Push Notifications Top 50 apps are 3.2x more likely to have 4. Use Ad Control w/ Loc More local relevance drives higher eCPM 5. Adopt Metro Faithfully Metro apps are featured more frequently 7.5 & 8.0

33. 6. Publish Globally7. Localize Smartly Language, currency, symbols 8. Right Size your App Apps <90 MB work well on all devices 9. Act on Feedback Prompt for reviews and feedback.. and fix 10. Update Frequently Top 50 apps are updated every 2-3 mo. 7.5 & 8.0 11. Deliver Excellence No bugs, use FAS, engaging experience

34. Q&A