11. Windows Reimagine d Windows 8

12. Data explosion Browser-based apps Natural interaction Ubiquitous connectivity Personal devices in the workplace

13. Cloud- connected Built on a solid foundation Get more at the Windows Store At home and at work All the apps you want Reimagined browsing with IE10 Windows reimagined Great experience across hardware Windows 8

14. For your Customers For your Employees Windows 8 for both worlds

15. New form factors Modern security Touch Thinner, lighter, faster Long battery life Sensors

16. Apps on Microsoft Devices, Powered by the Microsoft Cloud, Built with Microsoft Tools Fill the App Stores Through Partners Provide marketing & branding platform Introduce new App business models Drive innovation and platform adoption.

17. It’s all about apps Trigger to buy

18. Data usage & Platforms Q : How often do you use the Internet (checking e-mail, browsing websites, social networking...)? Q : How would you distribute the time you spend online between these devices (in percent)? INTERNET USAGE Platforms Online Time usage 37% 33% 21% 4% 2% SMARTPHONE ONLINE TIME Per Mobile OS 81% of smartphone users is online daily. Most of that time is PC/laptop time. Within smartphones, Apple iOS users are the most intensive Internet users. Belgians are significantly more attached to desktop use compared to other countries.

19. Single largest potential market for apps 500M Windows 234M Android phones 112M iPhone 40M iPad 13M Android tablets 247M Android 152M iOS 30M Mac As of December 2011 Market share ~ Developer opportunity

20. Why develop now? Free Support Monetize Your App ToolsFastest growing platform 1 2 3

21. Windows 8 Platform Metro style Apps HTML JavaScrip t C C++ C# VB Desktop Apps Win32.NET / SL Internet Explorer Communication & Data Application Model Devices & Printing WinRT APIs Graphics & Media System Services JavaScript (Chakra) C C++ C# VB XAMLHTML / CSS View Model Controller Windows Core OS Services Core

22. Ideas for Media and Entertainment Apps KEY FEATURES AND CAPABILITIES OF WINDOWS 8

23. Rich User Experience for your Customers Windows 8 allows users to multi-task in a fluid, natural way. Your app responds to the available screen real estate to show content in the optimal way. Examples Allow a user to quickly navigate between different reference categories Show visually how different sections vary by various meta data, including popularity, social interactivity, age etc.

24. Build apps in the language of your choice using integrated tools in an advanced development environment Collaborate and plan easily and agilely with detailed reporting and charts and get your app to market. Deliver engaging graphical apps and games with Powerful DirectX tools. Use Visual Studio to build your Metro style app Differentiate your app using interactive visual designers to design professional, fast and fluid experiences 24

25. The Windows Store 25 Unprecedented Reach Optimized for Discoverability Transparent Approval Process Flexible Business Models Maximizing Developer Revenue

26. Paid downloads, trials, and in-app purchases. You keep 70% of the first $25k, 80% of the rest 26 Robust analytics for free, including demographics, reviews, referrals, and usage & performance statistics Use your own commerce engine and keep 100% or use the Windows Store’s full commerce platform The Windows Store Advertise with Microsoft Advertising or your preferred ad vendor. Use app or web advertising networks

27. Cross Architecture Write once, run across x86 and ARM Use What You Know Same tools, languages and back-end infrastructure you already have Deployment Easier, faster deployment with Store, side-loading and zero-install Security Reduced system vulnerability with isolated app containers Integration Built-in App-to-App integration with Windows App Contracts

28. Windows 8 : What do we offer? Training UX coaching App Clinics App Excellence Labs Windows Store token

29. When: 1 session per month Where: At Microsoft Zaventem Office or via Online Meeting What: Windows 8 overview, demo, business opportunity, Store, timelines Audience: business, technical, developer, designer Registration and dates: please reach out to your Microsoft Metro Discovery Sessions Windows 8 Events/Training App Clinics App Excellence Labs Windows Store

30. Thank You! Bart Vande Ghinste Evangelist Manager Microsoft bartvagh@microsoft.com