1. Under Pressure [UP] Alan Asbeck Mike Ho David Klaus Maxim Melnikov Next Generation Pressure Pump

2. Team Alan Asbeck Mike HoDavid Klaus Maxim Melnikov MBA: what are the deliverables by Monday ?! EE: I want to build stuff NOW! ME: I have seen Burmese people myself. They won’t buy THIS! ME: We can improve this A LOT!

3. Most Plot for Your Kyat $20 to Manufacture  Affordable Simpler, Lighter + Superior Design  Easier to Build + Replace + Transport Excellent Value  Most Productive Pump Investment In The Hands Of Farmers This Fall

4. Meet the User - U Ti Min Huang Monsoon season: 2 acres of rice Dry season: ¼ acre of watermelons and onions (to survive, couldn’t irrigate more) Doubled his dry season plot with IDE/M suction pump last year Dreaming about further expanding his plot and sending his children to school

5. Need Horizontal journey: from pump to plants 98% of pump users have no electricity 50% are women or teens 70% earn < $1/day (90% < $2) Avg. plot size < ½ acre (typically, 45x30 ft)

6. Current Solutions Don’t Solve the Problem: expensive or low performance IDE India Pressure Pump Gravity pressure Modified IDE-M Pump KickStart Super Money Maker IDE-M Pressure Pump prototype

7. Pressure pump in IDE/M product line ‘We are trying to develop a product line of pumps that match the irrigation requirements of our core customer – small plot $1/day households’ - Jim Taylor, IDE/M Irrigable plot size Cost Treadle suction pump Moundat UP 650 pump Diesel pump Hand pump IDE/M pressure pump prototype

8. Product Improvements Kickstart Super Moneymaker UP 650 Prototype - Treadle linkages - Piston Seals - Valves - Amount of Material - Performance/ Cost ratio

9. Product Improvements - Treadle linkages - Piston Seals - Valves - Amount of Material - Performance/ Cost ratio Simpler treadle design Simpler linkages Optimized treadle travel (full travel uses the entire cylinder)

10. Product Improvements - Treadle linkages - Piston Seals - Valves - Amount of Material - Performance/ Cost ratio plastic tube shaft metal plates 2” 5/8” Vinyl tubing and metal plates  Reduced friction for improved efficiency  Less wasted cylinder space  Cheaper  Easier to produce

11. Product Improvements - Treadle linkages - Piston Seals - Valves - Amount of Material - Performance/ Cost ratio No molded rubber parts  Cheaper  Easier to produce

12. Product Improvements - Treadle linkages - Piston Seals - Valves - Amount of Material - Performance/ Cost ratio Shorter cylinders, shorter treadles, streamlined frame  Less weight  Lower costs

13. Product Improvements - Treadle linkages - Piston Seals - Valves - Amount of Material - Performance/ Cost ratio Kickstart Super MoneyMaker UP 650 prototype IDE/M proto of pressure pump Flow Rate (gallons per hour) Cost To Produce Performance/ Cost Ratio (GPH/US$) 1,400800 $65$30$20 21.526.726.740.0 How to measure “Most Plot For Your Kyat”?  What water flow can 1 USD buy?

14. Implementation Plan – Leverage Existing IDE/M Infrastructure production facilities and outsourcing arrangements distribution network: demonstrators, agents, dealers, well drillers

15. Impact On The User 2.5x plot size during dry season: 0.5  1.25 acres Sprinkler irrigation  Higher value crops Popular in hilly areas for irrigating sloping plots Other applications, such as lifting water to storage tanks for irrigation and domestic use Poverty Middle Class

16. Impact On The User (2) 2x Annual Income: $360  $760 Bang For Buck = 15/1 Profit + loan pay back at the end of dry season Total wealth of one pump is $840 (3 yr NPV @ 15%) 100,000 profitable businesses in 4 years The UP650 will generate $60 MILLION of new wealth in Myanmar

17. Impact On The User (3) 120,000 kids in school in the next 4 years Better nutrition and clothing

18. Future Directions Palo Alto Myanmar Final calculations of production costs Availability of materials User testing for ergonomics Endurance testing

19. More Plot for Your Kyat $20 to manufacture  affordable Simpler, lighter + superior design  easier to build + replace + transport Excellent value  most efficient pump investment In the hands of farmers this fall Under Pressure (UP 650) Next generation treadle pressure pump $60M of social good in Myanmar