1. Connecting a Diverse Sector Through Social Media Aileen Collier & Jen Tieman Palliative & Supportive Services & CareSearch 26 th July 2013

2. Introduction to social media? Definition: websites and applications used for social networking –creation and exchange of user generated content: –Engagement and two-way communication! Examples: –Twitter –Facebook –Wikis –Blogger –Flickr –YouTube, Linked-in –Pinterest, –Google+

3. Social Media Use in Australian not-for-profit organisations Wirth Consulting Pty Ltd 2012

4. Facebook Facebook has

5. Facebook

6. Twitter Simple Twitter stream: The CareSearch Twitter account now has 293 followers and publishes one to two times each day in order to inform and engage the Twitter community. Since 1 February, CareSearch tweets have been mentioned or re-tweeted 78 times by other Twitter users. Through these re-tweets and mentions, our messages been disseminated to 84,403 other users.

7. Wiki Cancer Council Australia is using wiki technology to manage guideline currency. Reviewers can engage with the guidelines, enter suggestions, review new literature etc. Guideline users can leave comments and make suggestions Within Flinders, the NBN Telehealth Project Group is using a wiki to support documentation and communication.

8. YouTube, Slide share YouTube: To date, the CareSearch YouTube channel has attracted 62,119 video views. Slideshare: The presentations in the CareSearch Slideshare account have attracted 1,261 views.

9. Why would you bother? This is what the real world is using/doing. You can reach new audiences It can help spread information It can encourage communication/feedback You need to crystallise your message Different media can help translate the message You can use social media to build/sustain relationships

10. Social Media tips Headlines- Incite curiosity-stories that resonate Use images and graphics to make your point (Piccs get clicks!) Avoid professional jargon Learn what works! Use legitimate sources. Developing ‘your’ brand

11. Summary Points What do you want to accomplish via social media? Who is your audience? Know who your messages are important for: What are your key messages? Know what you are working to say (and to whom) and have a clear idea of an outcome you want. “Is there a specific ‘ask’ or ‘call to action’?” Be clear about what you hope your followers will do. (Dr Faith Mwangi-Powell, 2013, Social Media and Palliative Care at the EAPC congress

12. Resources http://deevybee.blogspot.com.au/2011/0 6/gentle-introduction-to-twitter-for.html\http://deevybee.blogspot.com.au/2011/0 6/gentle-introduction-to-twitter-for.html\ Jay M. Bernhardt, Darren Mays & Matthew W. Kreuter (2011): Dissemination 2.0: Closing the Gap Between Knowledge and Practice With New Media and Marketing, Journal of Health Communication, 16:sup1, 32-44