2. The War for Talent People are your distinct advantage People are your only appreciating asset People are a Top 3 line item investment Boomers are retiring at an increasing pace There is competition for your existing talent and new talent Thus TALENT DESERVES A STRATEGY

3. Global Talent Shortage Source: Manpower Workforce Survey 2013

4. Global Talent Shortage

5. The Region’s Needs

6. 1.6 million Allegan Barry Ionia Kent Lake Mason Mecosta Montcalm Muskegon Newaygo Oceana Osceola Ottawa Source: Economic Modeling Specialist International via The Right Place West Michigan We are a region with a lot to offer

7. Commuting Patterns of Residents Evidence supports the belief that the Region 4 is one labor market Home County Same CountyTALENT 2025 Balance of Michigan Allegan26.742.231.0 Barry30.738.331.0 Ionia33.643.523.0 Kent74.010.715.2 Lake20.550.429.1 Mason57.924.417.7 Mecosta34.831.733.5 Montcalm26.435.438.2 Muskegon50.233.916.0 Newaygo30.446.023.6 Oceana35.552.512.0 Osceola28.436.834.8 Ottawa47.040.212.8 Total 81.118.9 Source: Census on the Map 2011

8. Projected Workforce Supply Flow 33% 15% 34% 8% Measurement Error 65 and older Employment Existing workforce age 18-49 Existing workforce age 50-64 In-Migrants Emerging workforce (HS & college grads)

9. Where are the Jobs? 6,027,363 Jobs Michigan 161,781 Jobs Wisconsin 122,126 Indiana 116,393 Ohio 206,719 Source: MI Department of Technology, Management, & Budget

10. Where is the Competition? Indianapolis 1.9 mil Columbus 1.9 mil Milwaukee 1.5 mil West Michigan 1.6 mil Source: U.S. Census Bureau

11. Talent Strategy

12. Talent Strategy It’s not just about Attraction – Focus on Retention Do you have a plan for those approaching retirement? What is your knowledge transfer plan? Is it active or only a hope? Under 65 Are you retaining your key talent? Do they have career paths? Are they being developed? Under 50 Do you have jobs that require little to no experience? Do you provide a view to a career path? Under 30 Do you have an Internship Program? Are you paying your interns? Are you recruiting RIGHT NOW for next summer? Interns Your Employment Brand is created by ALL of these people

13. Understand what the candidate is thinking Learn about the whole family Interests Special needs Concerns Decision & Retention directly related to comfort of family Embrace non-traditional family members

14. How are you finding the talent? Leveraging Social Media? – LinkedIn – Twitter – Facebook Managing a pool of passive candidates? – Or “posting, praying, and processing”? Managing your employment brand online? Invest in your recruiting RESOURCES

15. Utilize Your Employees’ Networks Alumni organizations Fraternity or sorority Professional organizations LinkedIn Community Boards National networks Past companies Your recruiters will never have a network equal to your entire organization’s

16. Seeking Best Practices How does your recruiting team “Sell” the job opening? “Sell” your company? “Sell” your community? “Sell” this region? Ask questions? Close the deal? A great recruiter is a great sales person

17. West Michigan – Elevator Speech Top 10 employers employ 62,000 people More than 90 international companies 24 colleges and universities 18 world class beaches Michigan’s only professional ballet Over 130 miles of mountain bike trails Nation’s only luge open to the public www.hellowestmichigan.com

18. Key Points Our greatest COMPETITORS are other tertiary markets Your RECRUITERS are KEY to your success Your ENTIRE TEAM – Must learn the elevator speech for West Michigan & your company – Must leverage their network for recruiting Candidates’ decisions are holistic Talent Deserves A STRATEGY

19. How We Help

20. Resources

21. Competitiveness Awareness Messaging addresses these CHALLENGES

22. National and State – Wide Efforts

23. Hello West Michigan Career Continuum We seek to attract and retain talent in all three of these stations of life

25. MiReason.com

29. Michigan Media Solutions Campaign

30. Search Engine Marketing, SEM Ads Top Keyword Hits Grand Rapids MI jobs Jobs in Grand Rapids Michigan Holland MI jobs Jobs in Grand Rapids Jobs in Kalamazoo MI Click Through Rate.85% Last 7 days

31. Geographics Chicago West Michigan ColumbusMinneapolis Washington D.C. New York City AtlantaMilwaukee Los Angeles Detroit

32. How Are We Found Top Referral Sites Career Builder MiReason Herman Miller Amway Facebook Job Portal Cornerstone GVSU WMU Google LinkedIn Top Organic Keywords Hello West Michigan Suburbs of Grand Rapids MI West Michigan Hellowestmichigan.com Volunteer Grand Rapids West Michigan Jobs

33. IN THE LAST YEAR… GREATER VISIBILITY WITH CANDIDATES Google “West Michigan” and we are 6 th 34,500 unique visitors to hellowestmichigan.com 84,400 pageviews on hellowestmichigan.com

34. Recruitment & Retention Process

35. Successful Connections 65 candidates accepted full-time offers 339 resumes sent Trailing Significant Others/ People interested in West MI Effective Personal touch More candidates Featured on homepage

36. Return on Investment Lower recruiting costs Additional source for talent Improve employee retention Establishes West Michigan as a destination for top talent

37. What’s Next

38. 2014 Initiatives Enhanced programming – Trailing significant others – Interns – Employers – Colleges/Universities Awareness campaign – Expanded targeting to include specific talent fields Growing membership

39. Help Us Say Hello Encourage candidates to use hellowestmichigan.com Tell businesses we are a proven system Recommend membership to businesses Share a reason on MiReason.com