1. Effective Collaboration: Risk Communications and Data Sharing Conference of Radiation Control Program Directors May 16, 2011 Jessica Wieder EPA Center for Radiation Information and Outreach 202-343-9201 wieder.jessica@epa.gov Jonathan Lifland FEMA Contractor – ORISE

2. Center for Radiation Information and Outreach Pg 2 Overview  Nuclear Detonation Communications Activities at the Federal Level

3. Interagency Collaboration Center for Radiation Information and Outreach Pg 3

4. Planning Guidance Center for Radiation Information and Outreach Pg 4 Recommendations to maximize the preservation of life in the event of an urban nuclear detonation. Shelter and evacuation Medical Care Population Monitoring Decontamination Public Preparedness Emergency Public Information

5. Weather Matters Center for Radiation Information and Outreach Pg 5

6. 6 Illustrative Weather Variations >300 cGy >100 cGy >1 cGy in 2hr Jan 15, 2006 Noon Feb 15, 2006 Noon Mar 15, 2006 Noon Apr 15, 2006 Noon May 15, 2006 Noon Jun 15, 2006 Noon July 15, 2006 Noon Aug 15, 2006 Noon Sept 15, 2006 Noon Oct 15, 2006 Noon Nov 15, 2006 Noon Dec 15, 2006 Noon Weather Matters! 66

7. Decay Center for Radiation Information and Outreach Pg 7

8. :15 :30 :451:001:151:301:452:002:152:302:453:003:153:303:454:004:154:304:455:005:155:305:45 6:00 24:00 48:00 Hours : Minutes

9. Get Inside Center for Radiation Information and Outreach Pg 9

10. Get Inside, Stay Inside Center for Radiation Information and Outreach Pg 10

11. Get Clean Center for Radiation Information and Outreach Pg 11

12. Get Clean Center for Radiation Information and Outreach Pg 12

13. Center for Radiation Information and Outreach Pg 13 Communicating to a Non-technical Audience A brilliant scientific discourse is wasted if no one listens or understands it. Journal of the American Medical Association

14. Post-Detonation Communications The goal: Provide technically-accurate, clear, consistent messages across all levels of government to the public as quickly as possible to save lives. The document includes: Key messages for the impacted community and the nation 98 anticipated questions and answers Document update in progress Center for Radiation Information and Outreach Pg 14

15. Public Message Testing  Write short, concise and simple messages  Do not use contradicting statements  Use directive, authoritative language  Provide prioritized instructions  Modify “instructions will change” to “instruction will be updated”  Encourage people not to leave their homes  Tailor messages to various audiences Center for Radiation Information and Outreach Pg 15

16. Center for Radiation Information and Outreach Pg 16 December 16, 2010

17. Nuc/Rad Communications Working Group  Under FEMA’s IND Response and Recovery Program Volunteers from federal, state and local governments and academic institutions Radiation communicators and technical specialist Center for Radiation Information and Outreach Pg 17