1. Persuasive Techniques

2. WHAT IS PROPAGANDA? Information (often biased) used to promote an idea Propaganda clouds reality and gets in the way of clear and honest thinking

3. WAR PROPAGANDA

5. BANDWAGON The audience is encouraged to think or act a certain way because so many other people are already doing it. People might be persuaded because so many others are.

6. BANDWAGON

7. PEER PRESSURE The reader is pressured to think or act a particular way so as to be accepted by one’s peers.

8. PEER PRESSURE “Don’t be the only one of your friends without a Lisa Frank binder!” “Shop with us an be the best dressed at your school.”

9. Faulty Argument Uses illogical (faulty) reasoning to convince the reader to think a certain way

10. Faulty Argument In other words, the reasoning behind something does NOT make sense! Example: John Smith is a wonderful writer because he writes so well.

11. Faulty Argument “I loved that movie we saw last night with Brad Pitt. I am going to rent all of his movies, and I am sure I’ll like all of them.”

12. TESTIMONIAL A person endorses a product, candidate, or idea because of a personal experience they had The person may or may not be qualified to speak on the subject.

13. TESTIMONIALS Testimonials come from “regular” people as well as celebrities. -Designed to look like “Word of Mouth.”

14. TRANSFER  Associating ideas with a person/thing, so that you feel the same way about the idea as you do about the person/thing associated with it. Examples:  Any politician who publicly says a prayer is transferring religion to their image.  Use of a flag or patriotic leader is also commonly utilized.

15. TRANSFER The way the audience feels about Justin Bieber is the way they will feel about his perfume. (They will LOVE it!)

16. TRANSFER The way the audience feels about Santa is the way they will feel about Coca Cola. (They will LOVE it!)

17. CELEBRITY ENDORSEMENTS https://www.youtube.com/watch?v=xN3KRGYHxno&noredirect=1

18. EMOTIONAL APPEAL Intended to make viewers feel certain emotions and therefore change their mind or call them to action

20. DOES IT WORK? Brink's Home Security

21. DOES IT WORK? NFL Football Players Thank You Mom! Stand Up to Cancer

22. LOADED WORDS Intended to spark an emotional feeling in the reader, by using words associated with negative or positive things  The words make the product seem more or less desirable.

23. LOADED WORDS

24. Positive words: “It is your patriotic duty to save your country and vote for me.” Negative words: “We can’t have gangs of dangerous youth roaming the city with no purpose.”

25. Repetition The repetition of a word, phrase or an entire sentence for emphasis. Overly repetitive words can become tiresome. However, when used sparingly for effect, it can reinforce the writer's message and/or entertain the reader.

26.  What is repeated in this ad?

27. Repetition

28. Recognizing Bias Bias occurs when someone has an opinion or preference to the object.  For example: A student’s parents would not be the best judge for the talent show their child is in. They may show bias for their child.

29. Recognizing Bias A company trying to sell you something is obviously bias. In other words, of course they are only going to tell you the really GOOD things about their product!