Presentation on theme: "Tools used by Entrepreneurs for Venture Planning"— Presentation transcript:
1 Tools used by Entrepreneurs for Venture Planning Entrepreneurship 12.09 B
2 Uses of Business Plans Help attain business goals Target changes in perception and branding by the customer, client, or larger community.Enables investors to make knowledgeable decisions.
3 Importance of a Mission statement The Mission Statement is best described as the intended strategy and business philosophy for making the entrepreneur's vision a reality.ExamplesGoogle's mission is to organize the world's information and make it universally accessible and useful.
4 Mission Statement examples To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.Snap-on's mission is to delight our customers - professional tool and equipment users worldwide - by creating innovative, productivity-enhancing products, services and solutions.
5 Financial Forecasting and Budgeting What is Financial Forecasting? The process of estimating future business performance (sales forecasting, costs, earnings)Why is it important?To determine future financial needsForecasting also is important for production planning, human resource planning, etc.Used by outsiders to value companies and their securities.Give overall perspective of the whole firm, rather than looking at individual projects.Sales Forecasting – used to project sales for a new business venture.
6 Financial Forecasting and Budgeting (cont.) After financial forecasting has been completed it is easier to Budget moneyWhat is Budgeting? A budget represents a detailed plan of how a company expects to spend money in future time periods. Many companies create budgets on an annual basis. Examples: Creating a promotional budget for advertising your product/service.Why Budgeting is important?limits how much money is spent on certain operationsplan for future business growth and expansion
7 Internal and External tools used for Venture Planning SWOT analysisStrengths (inside the business)examples: patent, strong brand name, good reputation with customers.Weaknesses (inside the business)examples: lack of marketing expertise, location, poor quality goodsOpportunities (outside the business)examples: availability of expanding using the Internet, selling to new markets, competitor goes out of businessThreats (outside the business)examples: new regulations, new substitute product, more competitors.
8 Internal and External tools used for Venture Planning Market Analysis ~ It identifies every relevant aspect of the market in which you will market your product or service. A good market analysis summary is rooted in careful, thorough research.A market analysis must include an industry description and outlook, information about your company's target market, market test results, and a competitive comparison
9 Internal and External tools used for Venture Planning Environmental Scan ~ an environmental scan involves considering the factors that will influence the direction and goals of your organization.Examplesan environmental scan might project that in the next ten years, the number of people (potential customers) between the ages of will increase from 30% to 40%.looking at the present capabilities of the organization (infrastructure, hardware, personnel, abilities, structure, etc) and that information can be compared to what the organization WILL need in the future to achieve its strategic goals.
10 Internal and External tools used for Venture Planning Competitive analysis ~ a process of gathering and analyzing information about your competitors, their practices, products, strengths and weaknesses and business trends.Used to:know what your competitors are doing and what to do to stay ahead of the competition.have reliable information showing how customers perceive their product or how it compares to the competition.
11 Internal and External tools used for Venture Planning Sensitivity Analysis ~ A what-if analysis. What if analysis is often used to compare different scenarios and their potential outcomes based on changing conditions.
12 Types of Planning Approaches Opportunity Management Approach ~ - (OMS) A system that stores sales opportunities and related information. Each sales leadcan be tracked with information such as source, type, worth, status, likelihood of closure etc.Includes ideas, recognizing opportunities, and driving opportunities
13 Milestone planning Approach Milestones are the small steps that lead to the ultimate goal whether it be developing of new product or service or advancing the exploration of space to the far reaches of the universe.A milestone is an important event marked on a timeline and recognized when successfully reached.
14 Entrepreneurial Strategy Matrix Strategy Matrix - A model appropriate for both entrepreneurial ventures involving high innovation and often corresponding high risk, and traditional small business ventures, which are generally low in innovation
15 Multistage Contingency Approach The contingency approach believes that it is impossible to select one way of managing that works best in all situationsAn example of this is the never ending problem of increasing productivity. There may be several different ways to handle and look at that situation.
16 Technology used for Venture Planning Business Planning softwareBookkeeping softwareBudgeting softwareFinancial Analysis software