2. Osa Pensinsula, Costa Rica

3. Lapa Rios - An “Upscale” Ecolodge 1,000 Acre Private Rainforest Nature Reserve. 16 private rainforest bungalows. Yoga deck and massage treatment. A la carte restaurant. Focus on nature tours and educational activities. Beach & Rainforest combination.

4. Why sustainability as a business model? Upscale Ecotourism pioneer since 1992 “Rainforest wilderness adventure in a class by itself”. Motivated by Costa Rica CST program to achieve 5 leaves. Observation of the positive impact on the environment and the local community (e.g. Stanford study).

5. Impact on the Environment 1987= 58.9% 2000= 71.1% + 5KM Forest Cover Field changes from pasture and agriculture to secondary forest

6. Impact on the Local Community Education of a local staff through on the job training and scholarships. Year-round employment. Building and support of local school and other surrounding rural schools. No negative impacts such as drug addiction, alcoholism and prostitution.

7. Economic Sustainability Annual Occupancy: 80+% (100% from Nov. to April) Average Daily Rate: $350 Annual Sales: 2.2 Mio US$ The more we focus on sustainability, the more profitable we become.

8. Market Response & Awards America's Winner British Airways Tourism for Tomorrow Awards 1995 How Green Is Your Ecolodge? February 2006

9. Certification attributes The support of an international recognized brand protects consumers against “green washers” Competitive advantages in marketing, managing and strategic planning. Is not just a trend. Responsible travelers are looking for authentic places, want to support local communities, and help to protect the environment. Guests are better educated with sustainable practices and willing to pay premium for truly green products and services.

10. Thank you very much for your attention. “A forest left standing is more valuable that one cut down”