2. Six distinctive seasonal hot beverages Features signature Ben & Jerry’s flavors Chocolate Fudge Brownie Chunky Monkey Cherry Garcia Chocolate Peppermint Crunch Phish Food S’mores

3. Bolster store traffic Increase off season revenue Enhance brand diversification Improve franchise business model Increase brand awareness

4. Cold weather alternative Same great ice cream flavor Warms and satisfies the sweet tooth Easy to enjoy on the go

5. Suburban Square consumers/shoppers These consumers are: Affluent Mostly Caucasian Ages 25 – 64 and children under 18 years

6. Determine flavor preferences of the market: Web Based Online survey In-store Offer sample size taste tests

8. Do they have effective marketing? Do they pose a threat?

9. Your favorite ice cream just got a whole lot hotter Holy cow, that ice cream is hot Creamy, dreamy, hot & steamy

10. Remain consistent with Ben & Jerry’s branding Blue skies Green hills White clouds White bold writing Image of actual product

11. Now get your favorite ice creams in a hot beverage. Available in Chocolate Fudge Brownie, Chunky Monkey, Chocolate Peppermint Chunk, Phish Food, S’mores and Cherry Garcia

14. Pandora In-store and online posters/banners Samples outside of storefronts Billboards Bus stop posters Tented signs in surrounding shopping area Post card coupons distributed at local university football games

15. Images of ice-cream Social messages Cartoon images/sketches of the products

16. Elise, Jane, Johnathan & Kat