1. Peter King Ja’Nikka Anderson Aneika Fermin Julian Gibellino Stephen Grossi DREAM TEAM

2. Agenda Ben & Jerry’s History Firm Selection Manager Interview Customer Interview Advertisement Creation Summary & Recommendations Questions & Answers

3. Ben & Jerry’s History Ben Cohen and Jerry Greenfield in May of 1978 in renovated gas station Homemade ice cream scoop shops – 430 shops in US –150 shops internationally Known for popular ice cream flavors

4. Firm Selection 30 th Street Station Franchise –Newly opened: October 2006 –Offer diverse product line: ice cream, smoothies, sundaes, and new fudge line Reasons for selection –Opportunity to create advertisement campaign –Easy access to resources needed due to team member employment

5. Manager Interview Jim Wardwell, Co-Owner and Manager Question Topics – Product Line – Current Ad Campaigns – Target Market – Competition – SWOT analysis

6. Manager Interview SWOT Cont. – Strengths: New Innovative Products Natural Products – Weaknesses: Location Awareness Advertisements – Opportunities: Neighboring Businesses – Threats: Seasonal Change Budget

7. Manager Interview Overall Findings – Lack of Advertisements – Variety of Product offerings – Novelty

8. Customer Questions What comes to mind when you think of Ben and Jerry’s? What makes Ben and Jerry’s stand out from competitors? If Ben and Jerry’s were a person how would you describe them?

9. Demographics

10. Customer Interview Strengths –Array of flavors Weakness –Grab & Go –Customer Service Opportunity –Placement of Advertisements Threat –Lack of Advertising

11. Previous Advertisements TV Ad Campaign

12. New Advertisement USP Recognizable Location Variety of products

13. Recommendations Focus of Advertisement Target Surrounding Businesses Utilize Sales Promotion Create Unique In-Store Experience

14. Questions & Answers