1. Effective Library 2.0 Strategies: Simple Starting Points and New Technologies Terence K. Huwe Institute for Research on Labor and Employment Library University of California, Berkeley Internet Librarian International London, October 8, 2007

2. ILI-London, October 8, 2007 Approaching Library 2.0 Implementations: --In the context of:  A changing technology environment  Rapidly evolving student populations of “Millennials” and “NextGens” --Implementation examples from the IRLE Library at the University of California, Berkeley (and other selected sites) --Pragmatic starting points for 2.0 technologies that address unique, local user community needs

3. ILI-London, October 8, 2007 Library 2.0’s First Challenge: “Technologies of Collaboration” are Now Mainstream, and Demand Attention It’s Now More Vital to view technology as an “enabler of community” and respond accordingly The Good News: Getting started is not difficult, and can be broken into steps It is Crucial to Build a Strategy to understand user needs and offer the services they want

4. ILI-London, October 8, 2007 Library 2.0’s Second Challenge: Understand Your User Community “Communities of Practice” within U.S. research universities are both converging and splitting apart “Communities of Practice” within U.S. research universities are both converging and splitting apart How are teaching and research being approached? How is community service being approached? How are students interacting and studying? What special knowledge can you bring to the mix?

5. ILI-London, October 8, 2007 2.0 Tools Go Well with Legacy Systems-- and are Also Driving Space Planning Promising New Technology Platforms: –Blogs, Wikis, Podcasts, social bookmarking, flickr, social networking with MySpace, Facebook, and Second Life--and a growing list of more The Not-So-New: –The open Web, Intranets & Extranets, ILS systems, ERM, CMS The Challenge of Integration: –Standard Web technologies are the “glue” for most 2.0 applications--and they’re changing too A New Sense of “Place”: –The “Library Commons” has become a vibrant “innovation lab” for understanding how students use the new tools Technology Supports Community: –Intranets, Extranets and “virtual private networks” remain crucial to community building in firms and in “communities of practice”

6. ILI-London, October 8, 2007 Trends to Watch For and Actions to Consider in Launching 2.0 Services Survey: How much “authoring” is going on via the Web, and by whom? (Blogs, Wikis, e- journals) –This can be a major tip-off for community readiness Survey: What are they saying in the disciplines? Action: Create a focus group or small group Action: Try implementing an interactive feature Action: Understand all of the organizational subcultures in your setting

7. ILI-London, October 8, 2007 The IRLE Community in Context “Organized Research Unit” at UCB 80 faculty from 14 schools and departments A 400-person community of practice within a 45,000 overall campus population (faculty, students & staff) We support faculty research and doctoral- level study--not undergraduate teaching

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9. The Library is the Networking Leader We run the Web, Intranet & Extranets We generate print & digital publications We manage “online conversations” We take the lead on introducing many new technologies In 2006, we renovated the Library and created a multi-function Library Commons

10. ILI-London, October 8, 2007 How We Began: Blogging--for a few years now Intranet: Started with Zope, moved to Joomla Webcasting & Webconferencing –Tapping services offered by campus –Exploring international applications, US-China Wikis –For the InterDisicplinary Immigration Workshop, using JotSpot Our own “Facebook” using Joomla, with Flickr site to follow

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13. SCREENSHOT IRENE WEB

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17. From Webcasts to Podcasts Our conference presentations are now online--but the campus charges a lot for services Campus podcasts downloads exceed Webcasts—by a wide margin

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19. A Few More Examples Odeo: low-cost Webcasting solution del.ici.us: quick-starting “social bookmarking” Meebo: “Instant” instant messaging Facebook: the new frontier?

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22. Re-add Robin’s delicious tool

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26. In Summary Developing a Library 2.0 game plan does not have to be a monumental task Take a bite-size approach, and start with applications you personally enjoy Communities of practices are changing Understanding the direction of change should guide your implementation strategy

27. ILI-London, October 8, 2007 Resources and References UVA Digital Library Bookmarks: http://del.icio.us/uva_digital_library http://del.icio.us/uva_digital_library Missouri River Regional Library Reference Links Database: http://www.mrrl.org/services/refer/links/index.php http://www.mrrl.org/services/refer/links/index.php Joomla: http://www.joomla.org/ http://www.joomla.org/ Library Journal Article: “Journey to Library 2.0” by Robin Hastings (April 15, 2007, p. 36) Odeo: http://odeo.com/about http://odeo.com/about Jotspot: http://www.jot.com/ http://www.jot.com/ Learning Spaces, an Edcause ebook: http://www.educause.edu/books/learningspaces/10569 http://www.educause.edu/books/learningspaces/10569

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29. Effective Library 2.0 Strategies: Simple Starting Points and New Technologies Terence K. Huwe Institute for Research on Labor and Employment Library University of California, Berkeley ILI International, London, October 8, 2007