1. Practical Strategies for Building A Library 2.0 Game Plan Terence K. Huwe Institute for Research on Labor and Employment Library University of California, Berkeley ACRL Webcast, May 14, 2007

2. What We’ll Cover Today: Web 2.0 and Library 2.0 in context of: –Long-term research library goals and practices –A changing technology environment –Rapidly evolving student populations of “Millennials” and “NextGens” Implementation strategies--with examples from the IRLE Library (and a few others too) Concrete starting points for 2.0 technologies that make sense in local settings We’ll focus on the easy-to-get-started applications We won’t be looking at “live” applications—this is an overview

3. Library2.0: A Strategic Approach, Step by Step Step 1: Understand the new applications Step 1A: Assess your Web services for new opportunities Step 2: Update your community awareness Step 3: Review Library 1.0 as a game plan guide Step 4: Choose 2.0 applications based on perceived community needs

4. Overview of Web 2.0 & Library 2.0: They’re Fast-Moving “Memes” Web 2.0 & Library 2.0 are moving targets It’s all about interactivity, community-building, “talking back” The Semantic Web will redefine the playing field with new embedded capabilities—so thinking ahead is crucial Web4Lib “2.0” discussion thread: Library 1.0 architecture remains “balkanized” –fix it first The Information Cascade: 2.0 books, Blogs, Podcasts, Webcasts, journal articles and more! For the rest of us: We have to start somewhere

5. The Immediate Challenge: Harness “Technologies of Collaboration” to be Distinctive Library Journal: “Journey to Library 2.0” by Robin Hastings (April 15, 2007, p. 36) Books and case studies—lots of test projects, a bewildering array of choices The good news: getting started is not difficult, and can be broken into steps But--it helps if you know where you want to go!

6. Polling Question A. How many of you are Blogging at work? B. How many of are podcasting—either at home or at work? C. How many of you utilize a social bookmarking program?

7. Library 2.0 Planning: Steps 1, 1A & 2 Go Together Step 1: Understand the technology choices and make informed decisions on which to use Step 1A: Review your Web, assess your physical space Step 2: Take a fresh, in-depth look at your user community. If necessary, consider: – Interviews –Focus groups –“Information audits” –Research the literature

8. Step 1: Technology Evaluation A Brief Rundown of 2.0 Applications & Some Products Blogs: Blogger & Bloglines for starters Wikis: JotSpot Podcasts: Odeo Intranets & Extranets: Joomla, Google Social Networking: MySpace, Second Life Social Bookmarking: del.ici.us, flickr

10. Step 1A: Assess Existing “Bridge Technologies” Standard Web technologies are the “glue” for most 2.0 applications--and they’re changing too The Power of Place: The “Library Commons” has become a vibrant “innovation lab” for understanding how students use the new tools Intranets, Extranets and “virtual private networks” remain crucial to community building in firms and in “communities of practice”

11. Examples of “Bridges” Google “appliances” can build an Extranet: –Easy to launch, effective community builder Joomla: Intranet-in-a-box (?) –Terrific, open source, but hard to customize Jotspot: –Bought recently by Google--sort of a “super wiki” Research Library Web sites: –The California Digital Library: Wow! Digital Conversations (email or other) Library Commons: Physical space planning is “hot”

13. Step 2: Reassess Your Community The research university is changing fast Some “Communities of Practice” within the University are converging, others are splitting apart How are teaching and research being approached? How is community service being approached How are students interacting and studying? What special knowledge can you bring to the mix?

14. Polling Question: Teaching and Outreach A. How many of you regularly engage in structured user interview processes? B. How many of you network with faculty on a one to one basis and discuss library and teaching technologies? C. How many offer one to one or group training for users—faculty and grads especially?

15. Some Things to Watch For and Actions to Consider Survey: How much “authoring” is going on via the Web, and by whom? (Blogs, Wikis, e- journals) –This can be a major tip-off for community readiness Survey: What are they saying in the disciplines? Action: Create a focus group or small group Action: Try implementing an interactive feature Action: Understand undergraduate culture in your setting

16. Step 3: Utilizing “Library 1.0” Strategies to Understand 2.0 Opportunities Use your Webs and Intranets--they’re still crucial Apply everything meaningful about “Library 1.0:” –Reference, outreach, collection planning –Excuse my saying so: they’re still “killer app’s” –May ’07 Web4Lib “1.0 & 2.0” thread: yes, 1.0 technologies aren’t flawless—but let’s get to work

17. Step 4: Match New Technologies with Your Community Having reassessed your user community, you have some new knowledge It’s time to assess the applications and see which (if any) fit Here’s how we did at UC Berkeley’s Institute for Research on Labor & Employment

18. Our Community in Context “Organized Research Unit” at UCB 80 faculty from 14 schools and departments A 400-person community of practice within a 45,000 campus setting (students & staff) We support faculty research and doctoral- level study--not undergraduate teaching

19. The Library is the Networking Leader We run the Web, Intranet & Extranets We generate print & digital publications We manage “online conversations” We take the lead on introducing many new technologies In 2006, we renovated the Library and created a multi-function Library Commons

20. What We Needed More of: Secure document sharing Interactive Web services in support of faculty, particularly for fieldwork Webcasting and Podcasting An better Intranet with full scale “Facebook” Rapid publication of hard-hitting research on the California workforce--digital and in print, too

21. How We Began: Blogging--for a few years now Intranet: Started with Zope, moved to Joomla Webcasting & Webconferencing –Tapping services offered by campus –Exploring international applications, US-China Wikis –For the InterDisicplinary Immigration Workshop Our own “Facebook” with Flickr site to follow

24. SCREENSHOT IRENE WEB

26. With Blogging Up and Running… Time to re-launch a secure Intranet We picked Joomla over Google –We’ve found we need more customizing than we thought (and that programming work is arduous) We wanted a secure “home” –and most of all, a “Facebook” We’re interested in utilizing Social Bookmarking as an add-on to our Blogs (del.ici.us)

29. From Webcasts to Podcasts Campus jumped in—but they charge for services Podcast downloads exceed Webcasts You can get both at the Campus NewsCenter “And this just in”: “CalTube” (a YouTube wannabe) No local support? Use Odeo and get started on the cheap

32. Odeo: The “Start Fast” Tool Odeo is a compendious mish-mash of podcasts—more than a little distracting But librarians are using it for podcasts Low threshold to getting going—a real plus

35. And Here’s Another Emerging Solution for Apple Aficionados With the release of Leopard in October 2007, Apple is launching a low-cost podcasting setup What’s needed: a Mac (Mini OK) in the screening room, a Mac server, and disk space— lots of it We’re going to propose this setup so we can build a local archive—and beat the $1800 per- event setup cost that the campus charges

36. Some Other Examples of Quick Starts that are Working Well Robin Hastings, Missouri River Regional Library: Using del.ici.us to improve the Reference Database

38. Robin’s Case Study in Time Savings “We add links to our del.icio.us account that are used regularly by our reference staff. Each computer on the ref desk, as well as each ref staff's computer, has a "post to del.icio.us" button on the toolbar that makes this a pretty easy process for them. This has *greatly* improved our ability to get links onto the reference links page without having to go through me (the library's webmaster) to be hand-coded into the page. The reference staff use this del.icio.us account instead of bookmarks on the machines because all links are there all the time - this has really helped them keep track of the services that they use online!”

39. …More Staff Time Savers Leslie Johnston Head, Digital Access Services University of Virginia Library A site that keeps track of digital initiatives

41. Another Viewpoint on Library 2.0 David Walker, Library Web Services Manager, California State University:  2.0 technologies shouldn’t crowd out systems integration  Undergrads may not subscribe to services  Usability should drive 2.0 integration  If we focus too much on 2.0 tech, are we drawing energy away from our legacy “fixes?” (OPAC, ILS, ERM, CMS)

42. In Response: Strategic Thinking Drives the Right Implementations Each of these 2.0 projects shown here link people—the “sizzle” is up front Blogs, Wikis, bookmarks: they don’t have to run on a campus server—so ramping up can be speedy—and driven by solo, enterprising staff The architects of the projects have done their homework Daring, strategic thinking can trump cautious thinking—i.e., sometimes you gotta take the leap We must monitor emerging technologies in order to strengthen our legacy systems

44. In Summary Developing a Library 2.0 game plan does not have to be a monumental task Take a bite-size approach, and start with applications you personally enjoy “Library 1.0” is still powerful Communities of practices are changing Understanding the direction of change should guide your game plan

45. Resources and References Web4Lib: http://lists.webjunction.org/wjlists/web4lib/ http://lists.webjunction.org/wjlists/web4lib/ Missouri River Regional Library Reference Links Database: http://www.mrrl.org/services/refer/links/index.php http://www.mrrl.org/services/refer/links/index.php UVA Digital Library Bookmarks: http://del.icio.us/uva_digital_library http://del.icio.us/uva_digital_library Joomla: http://www.joomla.org/ http://www.joomla.org/ Google Extranet Building Blocks: http://groups.google.com/ http://groups.google.com/ Library Journal Article: “Journey to Library 2.0” by Robin Hastings (April 15, 2007, p. 36) Odeo: http://odeo.com/about http://odeo.com/about Jotspot: http://www.jot.com/ http://www.jot.com/ Learning Spaces, an Edcause ebook: http://www.educause.edu/books/learningspaces/10569 http://www.educause.edu/books/learningspaces/10569

46. Practical Strategies for Building A Library 2.0 Game Plan Terence K. Huwe Institute for Research on Labor and Employment Library University of California, Berkeley ACRL Webcast, May 14, 2007