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HumaMeter A1c Launch Marketing material Competition Rev. 2 23.05.2013.

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Presentation on theme: "HumaMeter A1c Launch Marketing material Competition Rev. 2 23.05.2013."— Presentation transcript:

1 HumaMeter A1c Launch Marketing material Competition Rev. 2

2 About this presentation
This presentation gives you valuable information about the new HumaMeter A1c analyzer! Feel free to modify, translate or delete any part of this presentation. For product features, key advantages and benefits of HumaMeter A1c, please refer to the separate HumaMeter A1c Product presentation! Use them to convince your customers of the advantages of YOUR new product. Carefully read every slide and delete any unwanted information before using them for your customers! Revision: 01 Date:

3 Launch Topics cover availability, scope of supply and registration.

4 Launch HumaMeter A1c and all reagents, accessories etc are available now! Marketing and registration documents are also available See Launch Mailing for the special Launch Prices available! See Internet human.de (public and login areas): HumaMeter A1c products are found under Point of Care now (NOT Clinical Chemistry)!

5 HumaMeter A1c Products Necessary products:
Analyser HumaMeter A1c Software in English, French, Spanish, Russian; Portuguese soon-to-come! Includes: Analyzer, User Manual (English, French, Spanish, Russian), Barcode scanner, Power supply. Reagent and control Product Ref. No. HumaMeter A1c analyzer 16080 HumaMeter HbA1c reagent kit (50 test cartridges) 16085/50 HumaMeter HbA1c Control 16086 Additional products (optional, not necessary): Printer & printer paper Product Ref. No. Printer HumaMeter A1c 16081 Printer label rolls HumaMeter A1c (320 labels) 16082

6 Marketing material The slides provided in this section show the most important documents, flyers, etc. which you can use for marketing and for product registration.

7 Human Website Public: Login area: Insert website screenshots
News XX.XX.2013 General product info Insert website screenshots Login area: Documents for download Special section “Marketing Materials HumaMeter A1c”

8 Documents Catalogue

9 Documents Regular Flyer

10 Documents Specifications & More Flyer

11 Documents User Manual (48 pages) and Leaflets (Reagent & Controls)

12 Documents Design Output (5 pages) & Verification reports (13 pages)

13 Documents Design Verification Report (23 pages)

14 Competitive advantages
Comparing of HumaMeter A1c and relevant competitors.

15 Hemocue 501 (OEM of Clover)
Competitor analysis I Axis Shield Nycocard Infopia Clover Hemocue 501 (OEM of Clover) Boditech i-CHROMA Ceragem Labona Check™ Ceragem Cera-Stat 2000 Bio-Rad IN2IT HumaMeter A1c CERTIFICATION NGSP and IFCC certification NGSP certified Barcode calibration NGSP certified METHODOLOGY Boronate Affinity Boronate Affinity reflectance Immunological Boronate Affinity with optical reflectance Fluorescence Quenching Inverse Amperometry Chromato-graphy TIME TO RESULT <4 mins 3 mins 5 mins >12 mins 10 mins MEASUREMENT RANGE % A1C 4 - 15% 4 - 14% HbA1c: 4 % - 15 %, Hemoglobin: g/dL SAMPLE VOLUME 4 µl 5 µl 5 ul 10 ul IMPRECISION, CV AT 7% A1C <3% 8.5% <5% % No info <4% SPECIMEN TYPE Capillary & venous Finger & venous Capillary AFFECTED BY HB VARIANTS* No Yes REAGENT TYPE Cartridge: Test disc: Lateral flow strip Sample capillary with hemolysis vials or step dropper, 2 liquid reagents, pipette, cartridge Ready to use Add reagents to sample and disc Shake reagents before taking sample

16 Hemocue 501 (OEM of Clover)
Competitor analysis II Axis Shield Nycocard Infopia Clover Hemocue 501 (OEM of Clover) Boditech i-CHROMA Ceragem Labona Check™ Ceragem Cera-Stat 2000 Bio-Rad IN2IT HumaMeter A1c MEMORY: PATIENT & QUALITY CONTROL 7,000 P & QC Last Patient 200 P 300 results 200 P & QC REAGENT STORAGE 1 year r shelf 2 - 8°C ; therof 90 days at room temperature 2 - 8°C 90 days at room temperature Room temperature 2 - 8°C 20 months 2 - 8°C 2 - 8°C 30 days at room temperature OPERATING CONDITIONS °C °C °C °C; Humidity: % PATIENT/USER ID Yes No Optional No (Patient ID manual entry) PRINTER External Integrated thermal printer POWER AC AC or DC9 AC or 12v battery AC or 4 type AA batteries battery QUALITY CONTROL 2 levels 2 levels Must be diluted SELF-TEST During start up Optics check before each test Calibration check Check cartridge supplied Optics check PC INTERFACE USB port Serial port Serial port, USB port None

17 Hemocue 501 (OEM of Clover)
Competitor analysis III Axis Shield Nycocard Infopia Clover Hemocue 501 (OEM of Clover) Boditech i-CHROMA Ceragem Labona Check™ Ceragem Cera-Stat 2000 Bio-Rad IN2IT HumaMeter A1c DEVICE CHARACTER-ISTICS Multilingual display DCCT reporting only Dual reporting Reporting either DCCT or IFCC, touch screen Reporting either DCCT or IFCC and Hb, touch screen Symbols and codes used on display Dual Reporting, user selectable units % DCCT, mmol/mol IFCC, % JDS, eAG mg/dl and eAG mmol/l Requires multiple pipette steps OTHER ANALYSIS No CRP, D-Dimer, Micro Albumin Blood glucose Optional module PSA, D-dimer, HS-CRP, TROP Hemoglobin APPROVALS CE 510(k) CE CLIA waived CLIA waived MAXIMUM TIME PERMITTED AFTER BLOOD 7 minutes 30 seconds 5 minute 10 seconds COLLECTION SIZE AND WEIGHT 95x205x135 mm 0.7kg 200x170x170mm 0.54kg 200x200x139mm 1.4kg 185x80x250mm 1.3kg 178x195x77mm 0.73 kg 140x100x145mm 0.84kg 140x100x145mm 0.84 kg OTHER Easy operation Reagents stable at room temperature for 1 month Multi-step manual process OEM of Clover Reagents stable for 20 months Multi step manual process Updated nycocard with multi-step manual process Noisy in use Noisy in use Bulky cartridges take up lots of refrigerator space Insert cartridge into machine then insert reagent pack with sample (2 steps instead of 1) Bulky cartridges take up lots of fridge space 1 cartridge must be assembled


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