3. 3

4. 4

5. 5

6. 6

11. Presentation and story board turn pervasive information into persuasive information Deliver and collaborate through SharePoint Interactive PowerPoint runtime Full integration between PowerPivot and Power View Drive greater insight through smart and powerful querying Zero configuration highlighting and filtering Animated trending and comparisons Interactive, web-based authoring and sharing of information Familiar Microsoft Office design patterns Powerful data layout with banding, callout and small multiples visualizations

12. ¹Source: Microsoft customer evidence, Choice Hotels International ²Source: Microsoft customer evidence, KAS Bank ³Source: Microsoft customer testing; common data warehousing queries Index New transactions per day² 10x transactions per second¹ “400 percent improvement in performance.” First American Title Insurance Company

13. One Semantic Model for BI Powerful & Flexible Enterprise Ready

15. Companies with accurate data perform better¹Companies with accurate data perform better¹ Semantic Single BI Semantic Model DataQuality Services Delivered with Master Data Services 91% 68% Under 50%

16. New in NIST Reported Common Vulnerabilities and Exposures Jan 2002 – Jun 2010 “Most secure of any of the major database platforms.” &

17. Proactive and responsive data monitoring that enables action. Data Alerts help IWs cope with information overload. Intuitive and flexible alert rules customized to each Information Worker. Management through SharePoint Central Admin

19.  Business critical  Large scale  Business critical  Large scale  Business critical  Highest scale  Business critical  Highest scale  Departmental  Small / medium scale  Departmental  Small / medium scale  Websites  Web applications  Websites  Web applications  Developing and testing  Free with MSDN subscription  Developing and testing  Free with MSDN subscription  Branch  Small scale  Branch  Small scale  Client embedded  Free  Client embedded  Free  Entry level and learning  Free  Entry level and learning  Free  Supported for installation in a small business domain

20.  Departmental  Small / medium scale  Departmental  Small / medium scale  Websites  Web applications  Websites  Web applications  Developing and testing  Free with MSDN subscription  Developing and testing  Free with MSDN subscription  Client embedded  Free  Client embedded  Free  Entry level and learning  Free  Entry level and learning  Free  Business critical  Large scale  Business critical  Large scale  Enterprise BI  Self-service analytics  Enterprise BI  Self-service analytics  High-end datacenter  Premium BI  High-end datacenter  Premium BI  Departmental  Limited BI projects  Departmental  Limited BI projects

28. SA

32. SQL Server 2008 R2 Standard Server SQL Server 2008 R2 Standard Server SQL Server 2008 R2 SQL Server 2008 R2 CAL Standard SQL Server 2012 Standard Server SQL Server 2012 CAL SQL Server 2008 R2 Standard 12 Server licenses SQL Server 2008 R2 Standard 12 Server licenses SQL Server 2012 Standard 12 Server licenses Existing licenses with SA Migration to SQL Server 2008 R2 SQL Server 2008 R2 677 CALs SQL Server 2012 677 CALs

33. SQL Server 2008 R2 Standard Proc Proc SQL Server 2012 StandardCores Existing licenses with SA Migration to SQL Server 2008 R2 Standard 1 Processor license (1-4 cores) SQL Server 2008 R2 Standard 1 Processor license (1-4 cores) SQL Server 2012 Standard 4 Core licenses* SQL Server 2008 R2 Standard 1 Processor license (6 cores) SQL Server 2008 R2 Standard 1 Processor license (6 cores) SQL Server 2012 Standard 6 Core licenses SQL Server 2008 R2 Standard 1 Processor license (8 cores) SQL Server 2008 R2 Standard 1 Processor license (8 cores) SQL Server 2012 Standard 8 Core licenses

34. Existing licenses with SA Migration to SQL Server 2008 R2 Enterprise on servers with ≤ 20 cores 23 Server licenses on servers with ≤ 20 cores SQL Server 2008 R2 Enterprise on servers with ≤ 20 cores 23 Server licenses on servers with ≤ 20 cores SQL Server 2012 Enterprise 23 Server licenses 23 Server licenses on servers with ≤ 20 cores SQL Server 2008 R2 SQL Server 2008 R2 5,250 CALs 5,250 CALs SQL Server 2012 5,250 CALs SQL Server 2008 R2 Enterprise Server SQL Server 2008 R2 Enterprise Server SQL Server 2008 R2 SQL Server 2008 R2 CAL SQL Server 2012 Enterprise Server SQL Server 2012 CAL

35. Existing licenses with SA Migration to SQL Server 2008 R2 Enterprise Proc Proc SQL Server 2012 EnterpriseCores SQL Server 2008 R2 Enterprise 1 Processor license (1-4 cores) SQL Server 2008 R2 Enterprise 1 Processor license (1-4 cores) SQL Server 2012 Enterprise 4 Core licenses* SQL Server 2008 R2 Enterprise 1 Processor license (6 cores) SQL Server 2008 R2 Enterprise 1 Processor license (6 cores) SQL Server 2012 Enterprise 6 Core licenses SQL Server 2008 R2 Enterprise 1 Processor license (8 cores) SQL Server 2008 R2 Enterprise 1 Processor license (8 cores) SQL Server 2012 Enterprise 8 Core licenses

36. Existing licences with SA Migration to SQL Server 2008 R2 Datacenter Proc Proc SQL Server 2012 EnterpriseCores SQL Server 2008 R2 Datacenter 1 Processor license (1-8 cores) SQL Server 2008 R2 Datacenter 1 Processor license (1-8 cores) SQL Server 2012 Enterprise 8 Core licenses* SQL Server 2008 R2 Datacenter 2 Processor licenses (2 x 4 cores) SQL Server 2008 R2 Datacenter 2 Processor licenses (2 x 4 cores) SQL Server 2012 Enterprise 16 Core licenses SQL Server 2008 R2 Datacenter 4 Processor licenses (4 x 4 cores) SQL Server 2008 R2 Datacenter 4 Processor licenses (4 x 4 cores) SQL Server 2012 Enterprise 32 Core licenses

38. Please refer to the SQL Server 2012 Licensing Overview Website and download the Licensing DatasheetSQL Server 2012 Licensing Overview Website Please also refer to the SQL Server 2012 Editions Website.SQL Server 2012 Editions Website

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