1. The Vehicle Interior of Tomorrow May 17, 2012

2. Interior Division Business Unit Instrumentation & Driver HMI Trends that are impacting interior technology Technologies for future interiors Concepts combining trends and technology Conclusion 5/17/2012 2Susan Drescher, © Continental AG Agenda

3. Interior Division Business Unit Instrumentation & Driver HMI Trends 645.000.000 facebook accounts 1 (approx. 10% of world’s population; march 2011) Health New values Transportation Urbanization Sources: 1) www.wikipedia.com, 2011-04-04; 2) Euromonitor; 3) Destatis; 4) JOM Media; 5) TÜV Rheinland-Gruppe; 6) Oliver Wymanwww.wikipedia.com For the reason of convenience, 59% of consumers could not imagine their lives today without a mobile device 2 By 2050 every 3rd German inhabitant will be older than 60 years 3, and today people with 50+ years of age possess 10 bn € disposable income 4 60 million US citizens suffer from allergies. Ford KA is the fifth model of Ford, which was awarded of TÜV Rheinland for "Allergy tested Interior" 5 Average cruising speed in megacities is expected not to be more than 6mph Demographic Change A typical driver will use his or her car three hours a day 6 Digital life 5/17/2012 3Susan Drescher, © Continental AG

4. Interior Division Business Unit Instrumentation & Driver HMI I may not be young anymore, but I want to do the things I used to do Still want to travel but needs help  Enhance visual cues for warnings and guidance  Vehicles that react when the driver is slow to respond  More information is shown in line of sight Can no longer move or handle things as well  Knobs and buttons that are easier to use or reach  Alternative input devices that don’t require manual dexterity; like gesture or voice Provide information that can offer less cognitive load  Alternate/less busy or stressful routes  Decision making information: Traffic speeds for merging Parking assistance Aging Society 5/17/2012 4Susan Drescher, © Continental AG

5. Interior Division Business Unit Instrumentation & Driver HMI New Values What do I perceive as valuable Materials  Materials that are valuable or a scarce resource; depends on the target customer Wood like options that are natural; cork, bamboo or grasses, recycled wood, natural finishes Recycled, environmentally friendly materials High tech materials Natural materials like wood, metals, stone and glass Personalization  Having the ability of customize all of the above at point of purchase or as desired Provide technology that allows users to select colors and surface textures Social network  Staying connected with friends and family Provide information on what is happening where and with who within users network 5/17/2012 5Susan Drescher, © Continental AG

6. Interior Division Business Unit Instrumentation & Driver HMI Staying Healthy Staying mobile while monitoring your health Are you being stressed?  Show less information  Alternative Route Suggestions Is there an emergency health situation?  Information on nearby health providers  Emergency assistance Keeping a daily log of you health stats  Am I gaining weight  Is my blood pressure under control  How do I compare to others in my demographic 5/17/2012 6Susan Drescher, © Continental AG

7. Interior Division Business Unit Instrumentation & Driver HMI Growing Cities City Specific guidance Trying to be mobile through ever increasing congestion  What is the least congested route  What is the best for time and fuel consumption  How do I find parking once I get there What’s going on in town this weekend  Find events and make reservations  Get special offers  Keep you informed about your interests I’m visiting and I don’t know the city  Rules, suggestions and what to avoid  POI’s I don’t want to own a car I just want to use one and have it access my media preferences 5/17/2012 7Susan Drescher, © Continental AG

8. Interior Division Business Unit Instrumentation & Driver HMI Mobility How can the car help with driving: Adaptive Cruise control Traffic Sign Recognition Back-Up Aid Lane Keeping Support Lane Changing Assistance Intelligent Headlamp Control How can the car keep me safe: Collision Avoidance Lane Departure Warning Blind Spot Detection Emergency Braking 5/17/2012 8Susan Drescher, © Continental AG

9. Interior Division Business Unit Instrumentation & Driver HMI Digital Life My stuff, I want it all Keeping connected  Car to Car communication  Vehicle to Infrastructure communication Keeping information on hand  Cloud storage for your personal info  Cloud storage for your vehicle info Having all my stuff available through my car  Natural interfaces that work instinctively  Not having to learn all over when using a different car or buying a new one 5/17/2012 9Susan Drescher, © Continental AG

10. Interior Division Business Unit Instrumentation & Driver HMI Trends that are impacting interior technology Technologies for future interiors Concepts combining trends and technology Conclusion 5/17/2012 10Susan Drescher, © Continental AG Agenda

11. Interior Division Business Unit Instrumentation & Driver HMI Large HD Displays embedded into the Cluster or Larger Displays used as Reconfigurable Clusters Clusters 5/17/2012 11Susan Drescher, © Continental AG Color Information Displays

12. Interior Division Business Unit Instrumentation & Driver HMI Head-Up-Display HUD Full color HUDs will be used to display key driver information Keeping relevant information in the drivers line of sight 5/17/2012 12Susan Drescher, © Continental AG

13. Interior Division Business Unit Instrumentation & Driver HMI Augmented Reality Information overlaying real-time driving conditions and surrounding structures Full size Overlay Display of Information 5/17/2012 13Susan Drescher, © Continental AG

14. Interior Division Business Unit Instrumentation & Driver HMI Voice recognition Audible control input and feedback Ability to control car features with natural speech Systems that continue to improve based on the users speech patterns and accents 5/17/2012 14Susan Drescher, © Continental AG

15. Interior Division Business Unit Instrumentation & Driver HMI Central Input Devices Touch Pads Common Gestures as inputs including tactile feedback, within the drivers reach Devices that the driver can use without taking eyes off the road 5/17/2012 15Susan Drescher, © Continental AG

16. Interior Division Business Unit Instrumentation & Driver HMI Free Air Monitoring Sensing hand movement Using defined movements for feature controls Gesture Recognition 5/17/2012 16Susan Drescher, © Continental AG

17. Interior Division Business Unit Instrumentation & Driver HMI Materials Natural and Active surfaces Real wood and metal as a sensing surface Ability to back light Icons for incorporating switches without cut lines 5/17/2012 17Susan Drescher, © Continental AG

18. Interior Division Business Unit Instrumentation & Driver HMI Connectivity Cloud based data V2I & V2V Central storage for personal data and vehicle based application retrieval Setting user preferences and retrieving desired information as needed 5/17/2012 18Susan Drescher, © Continental AG

19. Interior Division Business Unit Instrumentation & Driver HMI Trends that are impacting interior technology Technologies for future interiors Concepts combining trends and technology Conclusion 5/17/2012 19Susan Drescher, © Continental AG Agenda

20. Interior Division Business Unit Instrumentation & Driver HMI Infotainment Embedded systems vs. hand held devices Cloud networks Access and ability Consumer snapshot 1 Retired suburban I just want my car to do what I need it to do without fuss. I appreciate something comfortable and safe… 5/17/2012 20Susan Drescher, © Continental AG

21. Interior Division Business Unit Instrumentation & Driver HMI Augmented reality information projection Large configurable display area Large capacitive touch surface Consumer snapshot 1 Interior features Driver monitoring Gesture Recognition 5/17/2012 21Susan Drescher, © Continental AG

22. Interior Division Business Unit Instrumentation & Driver HMI Consumer snapshot 2 Professional Urban-suburban Between family and career, I have a lot to keep me busy. What I drive should make a statement of my accomplishments 5/17/2012 22Susan Drescher, © Continental AG

23. Interior Division Business Unit Instrumentation & Driver HMI Multi Color HUD Large Reconfigurable Color Display Central Display for Infotainment features Touch Pad for central input device Consumer snapshot 2 Interior features 5/17/2012 23Susan Drescher, © Continental AG

24. Interior Division Business Unit Instrumentation & Driver HMI Consumer snapshot 3 Early Adopter Urban I stay on top of the latest tech. My smart phone is an extension of me… Some style is nice, but what I drive isn’t that big a deal to me. 5/17/2012 24Susan Drescher, © Continental AG

25. Interior Division Business Unit Instrumentation & Driver HMI Simple HUD Large capacitive touch surface – removable tablet Reconfigurable displays Accent lighting Personal device bin w/ Inductive charging mat Consumer snapshot 3 Interior features 5/17/2012 25Susan Drescher, © Continental AG

26. Interior Division Business Unit Instrumentation & Driver HMI Trends that are impacting interior technology Technologies for future interiors Concepts combining trends and technology Conclusion 5/17/2012 26Susan Drescher, © Continental AG Agenda

27. Interior Division Business Unit Instrumentation & Driver HMI Trends 5/17/2012 27Susan Drescher, © Continental AG

28. Interior Division Business Unit Instrumentation & Driver HMI Thank you… Susan Drescher Continental Automotive Auburn Hills, MI 248 209-3732