1. Presenter: Cheng Tung Student ID: 52244422 Presenter: Tsang Kwok Fai Student ID: 52247020 Presenter: Cheng Ka WaiStudent ID: 52091161

2. In 80 years, Steve Jobs has determined to leave from Apple's position, and create NeXT Computer Company by himself. But unfortunately, Apple seems like losing their heart and the soul because of Steve Jobs resigned, In Twenty century, Apple decided to invite Steve Jobs to be back apple again to save the company Apple tend to be successful again which be the most value IT company in the world because of Steve Jobs. Product: Smartphone, Music Player, Macbook,

3. In 2007, they even launch the first generation Smart Phone ”Iphone”to the marketing, it lets the company to gain the top successful. Thereafter, they launch the next generation of IPhone to the marketing after some years and let the whole Smart Phone marketing tend to be Iphone. Incontestably, they change the whole marketing and get the higher marketing sharing, but it brings the unprecedented challenges for them, since the traditional mobile industries are trying to combine together to resist Iphone’s challenge in order to win back the market sharing.

6. Apple has built up the reputation which represents trendy in the world In fact, Apple always has this quality to totally control the user seem like freak. As a result of Steve Jobs personal ability and the leadership, he conducts Apple to be successful again, Staff has the good motivation in the company. Creative Company, always innovate the creative product.

7. Apple represents the trendy Trust Apple, Although the product is not perfect User friendly Art in the product Understand the customer’s needed, always update the product. Always updated the product. Good Customer service

8. Good Motivation, staff work hard in the company Good Leadership, because of Steve Job Good Learning, Knowledge Management Good Culture Good HR Management Good Information Teleology

9. 3G Service – Our versatile 3G services bring you a wide variety of enjoyments via your handset. From now TV’s news and sports programming - for example,now BNC, now NEWS, and nowSPORTS; or enjoy music on the move via the ‘MOOV on mobile’; users may share their multimedia content via our unique quadruple-play platform ofsnaap! users may also enjoy citywide wireless broadband connectivity via PCCW Wi-Fi hotspots. HSPA – Enjoy high-speed mobile Internet access on the move via our extensive 3G network powered by HSPA connectivity. PCCW Wi-Fi – Enjoy citywide wireless broadband connectivity via more than 8,000 PCCW Wi-Fi Hotspots throughout Hong Kong.

10. Monthly fee Voice call minsVideo call minsMMSSMS Local browsing NormalIntra-network $138600 MNP +400mi ns 60060 Unlimited PCCW Channel Free $1982,000 200 $2984,000 400 $498 10,000 1,000 Thereafter charge $0.8/min Intra-network: $1/min Local inter-network: $2/ min Intra-network: $2/mms Local inter- network: $2/ mms _ Non- PCCW Channel ： $0.08/KB VAS included Voice mail, call forwarding, call hold, conference call, caller ID, call waiting, call barring, and free video call from / to PCCW eye and 0060 everywhere# One 3G tariff plan meets all your needs Monthly mobile service license and related charges ： $12

11. Monthly fee$149$199$249$299$399$478$499 Mobile data 100MB200 MB500 MB Unlimited Extra usage $10/10MB, maximum $298 for unlimited usage PCCW Wi-Fi 8,000 hotspots Unlimited Voice-call mins (normal + intra network) 1,2001,600 1,8003,000 8,000 (4,000+4,000) MNP+400 4,000 Video-call mins (intra-network) 60100 200300400 SMS (intra-network) Unlimited MMS (intra-network) 60100 200300400 FREE VAS^ China HK 1-Card-2-Number Service ------ Free 200 mins and special data charge now TV HD 300 mins MOOV on mobile Mini version Free trial pass Mini versio Free trial pass 4,000 mins NETSync on mobile -√√√√√√ SMS BOXX (basic) ---√√√√ now SPORTS -----4,000 mins VAS included Voicemail, call forwarding, call hold, conference call, caller ID, call waiting, call barring and free video calls from/to PCCWeye ▲

12. Plan Monthly Fee Contract offer Local data usage Unlimited Local Wi-Fi Additional VAS Contract period 5-day Unlimited Plan $50- Unlimited usage for 5 days Thereafter charge: $18/day Maximum: $288 8,000 hotspots with PCCW Wi-Fi 100M network Auto Connect # - Access the internet via PCCW Wi-Fi without logging in everytime Unlimited intra-network SMS 12 months Unlimited Plan $198 $300 Supermar ket Coupon + Unlimited^12 months Ultra-fast Unlimited Plan $328 $2200 rebate Unlimited24 months

17. Mobile Data Services "Mobile Data Services" allow customers to send and receive data files through their handsets. A variety of data-related services can be enjoyed through the use of Mobile Data Services, including browsing COLORmobile portal, downloading Java games and ringtones, or connecting your notebook computer/ PDA/ pocket PC to the internet via your handset.Mobile Data Services can be used via GPRS transmission mode or WAP 1 transmission mode - both GPRS or WAP 1 mode can be used on most handset models currently available on the market. Wi-Fi Wi-Fi hotspots are located in buildings, shopping malls, restaurants and public locations all over Hong Kong, including all McDonald's restaurants and McCafes, plus all Starbucks outlets Wi-Fi hotspots

27. 3G Data service Our 3G data plans allow you to access the Internet freely on your mobile while on the move. Guaranteed charge caps apply, so don't worry about over-spending. With these plans, you can: -Browse the Internet to get the latest stuff -Stay in touch with friends via email and social networking sites (e.g. Facebook, Twitter) -Download the latest fun games and apps from App Store or Android Market to your phone.

30. Online music station -Music/ video streaming -purchase for download songs/MV(s) Online App Store Online e-book market

31. Handset offers with monthly fee contracts Pre-installed programs on mobile devices Trade-in services Accessories, i.e. Pouch, portable chargers

32. Applications sold at online store Value-added services, i.e. Map services Online game centre Cloud storage