1. Information Services INS Supporting PG/HDR Students Additional promotional channels for your research: Twitter tips Cheryl Stevens Academic Services Librarian (AEL) Library & Learning Services Division of Information Services c.stevens@griffith.edu.au

2. Focus of this presentation will be on:  Social media and networks: what are they?  Griffith’s Social Media Guidelines and Best Practices  Griffith’s Social Media Channels  Activity (5 mins)  Growth in Internet usage and other activities on mobile devices  Twitter – a favourite of mine  Tips to increase your personal and professional profile using Twitter  Activity (5 mins)  A 3 rd year PhD student’s journey with Twitter  Social media and research cycle Information Services

3. Social media  Woody Allen once said: If the reviews were good, it never changed my life for the better; and if the reviews were bad, it never changed my life for the worse.” PHOTO OF WOODY ALLEN Information Services

4. Social media  What exactly is social media? “Social media are Internet-enabled tools used to facilitate social interaction and community formation in online spaces” Information Services

5. Social media  What exactly is social media? “Social media are Internet-enabled tools used to facilitate social interaction and community formation in online spaces” Quote ????? Information Services

6. Social media  Social networks refer to the groups that convene through the use of Social Media Platforms such as: Facebook Twitter YouTube icons Information Services

7. Social media  Social networks refer to the groups that convene through the use of social media platforms such as: Twitter YouTube Facebook Linkedin Pinterest Flickr Share this RSS Information Services

8. Social media – Griffith University Griffith University’s Social media strategy: https://intranet.secure.griffith.edu.au/computing/web- publishing/social-media/social-media-strategy Information Services

9. Social media – Griffith University http://www.griffith.edu.au/social Information Services

10. Social media – Griffith University Activity: Find a channel that you would like to follow and do so (5 mins) http://www.griffith.edu.au/social Information Services

11. Social media Mary Meeker’s Internet trends report:  Amount of information created and shared online globally is currently approaching 4 zettabyes (1 trillion gigabyes); by 2015, projected to hit nearly 8 zettabyes  100 hours of videos are being uploaded to YouTube per minute  Number of smartphone subscribers has now hit 1.5 billion (21% global penetration), with China topping the list  iPads are growing three times as fast as iPhones  Twitter tops the chart of "learning tools," based on a 2012 survey from 582 learning professionals (55% of whom reportedly work in education); YouTube, Google Docs, Google Search, and WordPress round out the top five http://allthingsd.com/20130529/mary-meekers-internet-trends- report-is-back-at-d11-slides/ Information Services

12. Social media - Twitter Twitter: a micro-blogging service with posts of 140 characters: http://twitter.com To create a Twitter account, all you need is a username, an email address and a password Information Services

13. Social media - Twitter Examples of some tweets: Information Services

14. Social media - Twitter I am following: Information Services

15. Social media - Twitter They are following me: Information Services

16. Social media - Twitter My reasons for using Twitter:  Twitter is first place where you hear breaking news  Find answers to vexing questions  Share knowledge and generate discussion – views, opinions, tips, tricks  Follow/connect with colleagues around the world  Twitter is there for you all the time i.e. drop-in or hang-out  Can use #Twitter4Good – Claire Diaz- Ortizhttp://www.youtube.com/watch?v=nP9FyY9BFM8 - at=25http://www.youtube.com/watch?v=nP9FyY9BFM8 - at=25 TWITTER COLLATES AND CURATES MY WORLDS IN A STRESS-FREE WAY, PROVIDING A PLATFORM FOR LEARNING, ENGAGING, AND CONNECTING WHICH RESTS SIMPLY ON ONE’S OWN INTERESTS AND AVAILABILITY Information Services

17. Social media 5 free online courses for social media beginners http://www.edudemic.com/2013/05/5-free-online-courses-for-social- media-beginners/ Information Services

18. Social media – at University  A guide to using Twitter in university research, teaching, and impact activities http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/t witter-guide/  Social media: a guide for researchers (see Andrew Coverdale case study) http://www.rin.ac.uk/our-work/communicating-and- disseminating-research/social-media-guide-researchers Information Services

19. Social media – at University  Use of blogs, Twitter and Facebook by PhD students for scholarly communication: a UK study https://www.escholar.manchester.ac.uk/item/?pid=uk-ac- man-scw:187789 Information Services

20. Social media - Education  The ultimate guide to using Twitter in education http://www.edudemic.com/2011/09/twitter-in-education/  25 Important guides and apps for teachers http://www.edudemic.com/2010/11/25-important- twitter-guides-and-apps-for-teachers/ Information Services

21. Social media - Education  27 simple ways to flip the classroom http://www.edudemic.com/2013/04/27-simple-ways- to-flip-the-classroom/  The 100 best video sites for educators http://www.edudemic.com/2012/08/best-video-sites- for-teachers/ Information Services

22. Social media - Twitter How to increase your personal and professional profile:  Set up a photo and bio, the latter should include who you are and what you tweet about  Check your profile tab often and ask the question “would you follow you?”  Logos are OK but people like to connect with people so try using a photo of yourself  If you have one, include your website/blog link (http://….) in your profile  Use # to find interesting people to follow and follow who they follow; some Educational hashtags: http://www.cybraryman.com/edhashtags.html http://www.cybraryman.com/edhashtags.html Information Services

23. Social media - Twitter How to increase your personal and professional profile (cont.):  Find people contributing good content in your discipline and then be interesting yourself  Retweet (RT) if you enjoy a tweet and share it with your followers  Use link shorteners like bitly.com or tinyurl.com to make more room to tweet and share links  You may want to use a Twitter client like @Hootsuite or @Tweetdeck to manage and measure your social networks  Tweet from your smartphone anytime, anywhere  If someone mentions YOU, respond  Keep your tweet to 140 characters so as not to frustrate followers who have to click twice to finish reading Information Services

24. Social media - Twitter How to increase your personal and professional profile (cont.):  Balance Tweets, Replys, Retweets  Share your expertise: what do you know that others might benefit from and tweet that  Tweet photos – a picture is worth a thousand words  Follow at least 10 new people per week and unfollow people who are not adding to your online learning and growth  Add Twitter username to everything you own – that includes business card, email signature, website, Facebook profile  Tweet live from events e.g. this forum, to keep your followers engaged and it also positions you as an expert  Be yourself, be yourself, be yourself – worth repeating Some tips from Cheryl Lawson @PartyAficionionado Information Services

25. Social media - Twitter Useful Twitter feeds: @Edudemic @Edutopia @thesiswhisperer @researchwhisperer @PhDForum @Griffith_Uni @GriffithUniVC #phdchat #ecrchat #Acwri #ntchat Information Services

26. Social media – Twitter http://onlinephdprogram.org/twitter-accounts/ Information Services

27. Social media – Twitter Activity: Either set up a Twitter account, or think of ways to improve YOUR profile, or follow any of these Twitter feeds (5 mins) @Edudemic @Edutopia @thesiswhisperer or @researchwhisperer @PhDForum @Griffith_Uni @GriffithUniVC #phdchat #ecrchat #Acwri #ntchat Information Services

28. Social media A 3 rd year PhD student’s journey:  “Twitter and me: using Twitter as a PhD Researcher” http://bit.ly/1109O11 Information Services

29. Social media  5 quick and dirty tricks for the terminally busy researcher http://theresearchwhisperer.wordpress.com/2013/05/ 07/quick-and-dirty-tricks/ Information Services

30. Social media Information Services

31. Social media PhD students: So you want people to read your thesis? Australian Open Access Support Group http://aoasg.org.au/2013/04/10/so-you-want-people-to-read- your-thesis/ “If you want people to read your papers, make them open access, and let the community know (via blogs, twitter etc.) where to get them. Not rocket science. But worth spending time doing.” Melissa Terras, University College London Information Services

32. Social media in the research cycle Information Services IdeaDiscussionCollaborationExperimentationPublicationDissemination

33. Publishing research + generating research impact secures funding for the growth of the university and future research initiatives. Information Services

34. Social media As @johnwlamp says: It’s no longer a matter of ‘publish or perish’, but ‘be visible or vanish’. Information Services

35. So!

36. Thank you!