1. Scheme

2. Scheme
An artful deviation from the ordinary arrangement of words

3. Trope

4. Trope
An artful deviation from the ordinary significance of a word

5. Parallelism

6. Parallelism
Similarity of structure in a pair or series of related words, phrases, or clauses [adds balance, rhythm and clarity]

7. Climactic Parallelism

8. Climactic Parallelism
The arrangement of w/p/c in an order of increasing importance, often in parallel structure.

9. Isocolon

10. Isocolon
A series of similarly structured elements having the same length, emphasizing similarity of elements.

11. Antithesis

12. Antithesis
Contrast of ideas or words in a balanced or parallel construction [useful for making distinctions or for clarifying differences which might be otherwise overlooked by a careless thinker or casual reader]

13. Juxtaposition

14. Juxtaposition
A device in which normally unassociated ideas, words, or phrases are placed next to one another, especially for comparison or contrast [often creates an effect of surprise and wit]

15. Paradox

16. Paradox
A self-contradictory statement that reveals a deeper truth

17. Oxymoron

18. Oxymoron
Placing two ordinarily opposing terms adjacent to one another

19. Listing

20. Listing
A series of items one after the other, designed to create a feeling of plenty

21. Ellipsis

22. Ellipsis
Omission of a word or shot phrase easily understood in context

23. Asyndeton

24. Asyndeton
Omission of conjunctions between coordinate phrases, clauses, or words, often resulting in a hurried rhythm or vehement effect. (the counterpart to polysyndeton) [often used for strong and direct climactic effect]

25. Paralepsis

26. Paralepsis
Emphasizing a point by seeming to pass over it [allows the speaker to make the listener assume a difficult point]

27. Rhetorical Question

28. Rhetorical Question
A question that does not need to be answered, because the answer is obvious, and is usually just yes or no [used to provoke the audience to your conclusion]

29. Rhetorical Fragment

30. Rhetorical Fragment
A sentence fragment [used deliberately for persuasive purpose]

31. Repetition

32. Repetition
A device in which words, sounds, and ideas are used more than once [used to enhance rhythm and to create emphasis]

33. Synonymia

34. Synonymia
The use of several synonyms together to amplify or explain a subject or term

35. Anadiplosis

36. Anadiplosis
Repetition of a word (or phrase) from the previous line, clause, or sentence at the beginning of the next. [next for emphasis of a main idea]

37. Anaphora

38. Anaphora
Repetition of a word, phrase, group of words at the beginning of successive clauses

39. Epanalepsis

40. Epanalepsis
Repetition at the end of a line, phrase, clause or sentence of the word that occurred at the beginning of the same line, phrase, clause, or sentence [calls special attention to a word]

41. Epimone

42. Epimone
Frequent repetition of a phrase or question; dwelling on a point

43. Epistrophe

44. Epistrophe
Repetition of a word or phrase at the end of successive clauses [adds emphasis to an important concept]

45. Parenthesis

46. Parenthesis
Insertion of some word or clause in a position that interrupts the normal syntactic flow of the sentence (asides are emphatic examples of this) [creates the effect of immediacy: you are relating some fact when suddenly something very important arises, or else you cannot resist an instant comment, so you just stop the sentence]

47. Polysyndeton

48. Polysyndeton
The repetition of conjunction in a series of coordinate words, phrases, or clauses, often slowing the tempo or rhythm [used to attempt to encompass something complex, highlight quantity or mass of detail or to create flowing, continuous sentence pattern]

49. Chiasmus / Antimetabole

50. Chiasmus / Antimetabole
A sentence strategy in which the arrangement of ideas in the second clause in a reversal of the first

51. Stichomythia

52. Stichomythia
Dialogue in which the endings and beginnings of each line echo each other, taking on a new meaning with each new line

53. Zeugma

54. Zeugma
The use of a verb that has two different meanings with objects that complement both meanings