1. Multimedia Communication Server 5100 (MCS 5100)
What is MCS 5100? It’s an extremely powerful, mm services engine which will revolutionise the way people collaborate with one another. It’s been designed with open standards protocols, based on SIP, & interoperability in mind so will add mm services to any existing PBX and IT systems environment.
MCS 5100 Release 3 Customer Presentation
September 2004
Chris Heywood
EMEA IP Telephony Product Marketing

2. Agenda Enterprise Collaboration – Market Trends
MCS 5100 Multimedia services
Product Positioning
Why MCS 5100? –
‘Sweet Spots’ - Key Applications & Benefits
New Features on Release 3!
Lead Customers & Analyst quotes

3. Market Trends
Location Independent Communications are moving mainstream
Multimodal Communications offer much needed flexibility
Sessions— Media Agnostic
Business Continuity
Removes
Barriers to Access
There are a number of trends in the market we need to understand in order to address them effectively:
At a high level there is a direction towards more standards based systems: Why? What are customers looking for?
Do realise this standards discussion is a very tricky one: there is a thin line to walk here, on one hand the customer wants rich functionality and on the other hand he wants standards. That is a conflict: Standards develop slowly and will always be compromises, where proprietary technology moves faster and is feature richer. Standards are really important to be able to connect to the outside world, but whether the internal bus of a system is standard or not is irrelevant. Also: just imagine you’re trying to sell a product that does nothing but the standards, like all your competitors, that is going to be difficult to compete with!
All these aspects will be discussed during this course.
At a lower level (more practical) Mobility (i.e. Location Independent Communications) is one of the key drivers in the current market: Companies want their staff to be mobile; working from home or elsewhere are becoming critical for today’s enterprise. Lower cost (no office space and infrastructure), higher productivity (no commute and other time wasters) allow companies to work on their bottom line. However in order to do so effectively they need to have access to all services in the corporate network.
Users needs to be able to connect in a simple and reliable way to enable to work anywhere and anytime
SIP … key open interface going forward, enabling many new applications
Will be more detail on SIP in a later piece of the course
Key points
Open standards based
Always good for customers
Not tied in to any one vendor
Media Agnostic
SIP just sets up “sessions”, can then mix Instant Messages / Audio / Video / Web Push / File Transfer etc. within that same session
Mobility – any device , any time , any where
Because once have access to the data network, available for real time communication
Any device – e.g. PDA for Instant Messages, GSM phone for voice, PC Client for voice/video
For example in a telecommuting scenario, the voice service provides a soft second line that can be delivered over broadband DSL and cable infrastructures. Using Session Initiation Protocol (SIP), the 5100 can supports these key telephony features in a Voice over IP infrastructure.
SIP
OPEN
Any Device Any Time Anywhere
Real-time Communications
Application and Network Aware

4. Market Trends
3. Collaboration is expected to be actively deployed in most Enterprises within the next two years
Nemertes Research, Getting a Grip on Collaboration
—tools that let people meet, interact and work on the same documents at the same time.
We predict that instant messaging will become pervasive (i.e. used daily by all knowledge
workers) within the majority of enterprises by mid-2004 (
By 2005, Web conferencing will become a common tool for hosting virtual meetings within
the majority of enterprises and will act as an adjunct to 30%-50% of all audio conferences,
Presence technology—the ability to see where others are at all times, regardless of the
application they’re in or the technology (PC, phone, PDA, etc.) they’re using—is still at least three to
five years out.
will remain a formidable communication channel for years to come. People will
send fewer messages, as real-time communications are handled over IM. And people will send fewer attachments, as they use online workspaces and, to some extent, Web conferencing, to share
documents.

5. Nortel Networks Introduces … MCS 5100
New Multimedia Communications and Collaborative
Services for the Enterprise
Applications
Commercial
Server
Platforms
Gives user control of their communications
Changes wait-time…to productive time
Easy-to-use and cost effective user mobility
Multimedia
Engaged
Business
Applications
Key points
Heritage of MCS 5100, coming from 5200 …
Not a new product, coming from MCS 5200 on the carrier side (with associated reliability, scalability etc.)
Also benefits of Wireless team as well … three Lines of Business feeding features into one product family ….
Commercial Server platforms
Core infrastructure servers
Existing Sun Fire V100 (Solaris) for micro / medium systems
NEW Sun Fire N240 (Solaris) for large systems
Media Servers
Existing IBM X335 (hardened Win2K) for medium, large systems
NEW IBM X306 (hardened Win2K) for micro system
NEW IBM Blade Centre (hardened Win2K) for medium, large systems (greater scalability, smaller footprint)
At this point servers must ship from Nortel
Goal going forward is for a software only solution, similar to path of Symposium Call Centre Server
User control of communications
Personal Agent – “web portal” into MCS 5100 for users
Manage their call routing, directories, buddy lists etc.
Applications, Open Standards
New multimedia applications, productivity enablers for Enterprise users
Open standards based – SIP – more of which later
Today the hardware and software are all delivered by Nortel Networks. Customers can not buy these separately and procure their own hardware; In the future these will be unbundled. Earlier we had similar situations with Symposium: in the first number of releases Nortel delivered hard and software, over time we unbundled them to allow customer to purchase their own hardware. Over time the same thing will happen for MCS5100.
OPEN Standards – based on SIP
OCS – Open Client Strategy, people can sign up to get all the interop specs and develop their own clients …
Developer Program – for partners like ipDialog (hard SIP phone)
Client API / TDK in R3.0 timeframe – first iteration of openness, on client side; server in subsequent releases
Nortel Networks heritage brings ultimate reliability (MCS 5200)
….Communications convergence with dynamic services

6. Multimedia Communication Portfolio Positioning
Server (MCS) 5100
Real-time communications
Productivity, Collaboration and Mobility
Scales from 50 seats to 10’s of thousands
Optimised for up to 15,000 IP Users
Scalable to up to 15,000 IP users
Business Communications Manager
Communication Server 2100
Communication
Server 1000M
Server 1000E
Optimised for 100 to 1,000 IP Users
Server 1000S
MCP = Multimedia Communication Portfolio
Overall “family” of MCS 5100 (Enterprise), MCS 5200 (Wireline) and wireless variants
Product positioning…How does the MCS 5100 fit into the Nortel Enterprise portfolio….
First let’s take a quick look at that portfolio,
The enterprise portfolio includes
The BCM for small-to-medium businesses, the BCM is also a good solution for branch offices of larger organizations.
Going up in scale, we have the Call Server 1000, 1000M for medium-to-large businesses.
Lastly, we have the CS 2100, which is the IP evolution of the SL-100 which is designed for carrier service providers and for enterprise organizations that are large enough to require carrier-sized equipment.
All of these systems provide full-functioned IP Telephony services.
Now back to how the 5100 fits in….
The 5100 is a SIP based multimedia application server designed to enhance the services of a full-functioned PBX or IP PBX call server.
The Multimedia Communication Server 5100 can be added as an overlay service to any communications network whether the telephony services are Nortel Networks based or third party vendor based.
Multimedia features can be provided to non IP-phone users, allowing multimedia communication to be provided to end-users regardless of whether they have an IP phone or a digital or analog telephone, therefore, protecting the customer’s investment.
So whether the customer has a BCM, a Succession 1000, or a third party PBX, the 5100 can provide multimedia services to those users via SIP.
The MCS 5100 is positioned as an “Application Overlay” to an existing PBX network … providing multimedia services to those PBX users, who continue to receive their voice features from the PBX network …
Some users can be migrated across from the PBX network to the MCS over time if required … MCS can also provide a base level of telephony functionality …
Many PBXs in the network, typically one per physical location, PBX is a NODAL solution.
These multiple PBXs can be served by one MCS 5100 in the network, MCS 5100 is a NETWORK solution.
Be very careful not to confuse people by spending too much time on the possible stand-alone option.

7. MCS 5100 delivers solutions in a Multi-vendor environment
End to end VoIP VPN capabilities
Network based routing provides ability to ring two phones at once
One phone native to PBX
Other device native to MCS 5100
Hybrid desktop provides Multimedia collaboration
PC and Web clients redefine mobility, productivity
SL-100
Meridian1
3rd Party
BCM
Offers a foot in the door, that we might not have had in the past ...
For third party, MCS 5100 would be situated “in front” of the PBX to allow converged desktop type solution .....
Incoming calls routed to MCS 5100 (via a SIP/PRI gateway in each PBX site – only PRI to 3rd party supported at this time, not H.323 / SIP)
Personal Agent screening of called user comes into play
Call alert on PC Client … and simultaneously / subsequently alert on desktop phone
Incoming call routed from 3rd party PBX to MCS in one of two ways
Ideally – 3rd party has a simring type functionality, similar to CS1000
Else do some translation on call to set, so that goes to MCS first
For M1 / S1000 (M) have the choice of how to implement
“Simring” or PCA via either PRI (MCS 1.1, Meridian1 R25.40) or H.323 (MCS 2.0, Succession R3.0)
SIP in R3.0 environment (and CS1000 R4.0)
We will discuss these implementation models in a lot more detail later in the course, this is just an introduction remember!
CS1000x

8. MCS 5100 Deployment Model Enterprise Data Network
A single* MCS 5100 is Designed to provide centralised collaboration services to an entire enterprise.
Presence
Conferencing
Video
Instant Messaging
Peer to Peer File Xfer
Web-Push with AutoWeb
Web Client
Personal Agent
Enterprise
Sites
PRI to SIP Gateway
Mobile
Enterprise Data
Network
Meridian 1
or 3rd Party PBX
There is not one MCS 5100 system associated with each PBX site …
Rather it is more a data centric model, with the MCS 5100 at the network level providing multimedia services to a number of PBX nodes
Also shows that mobile users for example can take their services (including basic telephony) directly from the MCS 5100
Be a little careful with positioning of this solution for the BCM. The BCM supports SIP trunking from 4.0 onwards, but is not (yet) supported on the MCS5100. This support is expected for MCS4.0!
VPN Tunnel
CS 1000x
H.323 – CS x, BCM 3.5
SIP – CS x, BCM 4.x
BCM

9. Real-Time Multimedia Communications
Recognized Standard For Business Communications
Industry Standard
SIP Interface
Multimedia Services Convergence
CS 1000M
Meridian 1
CS 1000/E
BCM
SIP Phones & PDA
CS 2000/2100
Unified Messaging CallPilot
IVR
MPS 100/500/1000
MCS 5100
Industry/OEM Gateways, Apps, & Servers
Showing the increasing use of SIP as an open, standards based interface across the Nortel portfolio
Unified Messaging / Call Pilot – not there today, but in the plans – and so is Symposium Call Centre Server
Similarly BCM – while BCM does support SIP interface to other BCMs today, some interop work needed to officially support SIP to MCS 5100
Referring to the industry / OEM pieces
The ipDialog ManiTone SIP phone can be used with both MCS 5100 and CS1000
MCS 5100 uses OEM Audiocodes Mediant 2000 SIP / PRI gateway

10. Convergence Benefits What are the key benefits of convergence?
Reduced operating costs
Simplified administration
Improved customer service
Increased employee productivity
We’ll look at MCS in the context of how it saves money, simplifies management, and improves customer service and employee productivity.
How you can use innovative services to gain a competitive edge.
Competitive
Edge
Efficiency
Productivity
Agility
Agility
Enterprise Momentum

11. Why MCS 5100? Increase Productivity Improve Mobility
Collaboration Tools & ease of use
Improve Mobility
Soft / Web / mobile clients
Speed Up Decision making!
See who’s available - Presence
Connect with confidence – IM / Personal Agent
Shrink your travel costs & time wasted
Virtual meetings from desk

12. Application Building Blocks
Multimedia
Personalisation
Mobility
Desktop Video Conferencing
Instant Messaging / Chat
Multimedia Conferencing
Web Application Collaboration
Presence Management
Personal Agent
Directory
Click to Call
Call Logs
Call Screening
IM screening and routing
Picture Caller ID
Find-me, Guide-me
Simultaneous Ringing
Sequential Ringing
“On the Phone”
Much of R2.0 was point to point … although audio conferencing of course was there …
Video calling
Collab (web push, file transfer) IM
R3.0 / R3.x fast features bring more point to multi point capability
Video conferencing, on top of audio conferencing (*)
Web Collaboration (*)
IM Chat / IM Broadcast
R3.0 GA scheduled for late September timeframe, bulk of functionality delivered then …
Introduces the concept of “Fast Features”, or “point releases” that will be introduced in the months following GA for
C++ Client
H.263 video codec
Video Conferencing
Web Collaboration
All the above features will always be indicated as a Fast Feature by use of a “*” throughout these slides ….
Presence can be manual presence (updated by user) or automatic (updated by system)
Personal Agent is the “individual web portal” for the end-user
Copy entries from Global Directory to their own Personal Directory
Define their own personalised Call Routing (e.g. ring PC Client, desk phone 4 times; if no answer, GSM phone 4 times; if no answer, voice mail) – or simultaneously (if allowed by administrator)
Picture Caller ID – see who is calling, not just name / number; can also see the SUBJECT of the call
By definition a mobile solution …. User can login anytime they have a connection to the company network
Services Anywhere,
Anytime
Enriching the Communications
Experience
Personal Control of the Communications Experience

13. MCS 5100 Target Applications
Conferencing
Meet-Me and ad-hoc conferencing
Voice, video, data (R3 *)
Collaboration
Instant Messaging
Instant Messaging chat
White boarding
File sharing & Web page push/pull
Web Collaboration (R3 *)
Custom Applications
Distributed Workforce and Mobility+
Converged User Desktop
Personal Agent Flexible Access
Key focus of next section … looking at some of the “killer apps” for MCS 5100 … will go through each in turn
Mobility can be supported effectively through the personal routing functionality delivered by the Personal Agent
With the converged Desktop we enable users to ‘manage’ their traditional phone calls through the PC Client, and use the integrated suite of collaboration tools as well:
Click to call, pop-up window on incoming call, IM/ Web /file exchange sessions linked to the telephone call automatically
Of the four, important to position – in R3.0 first three readily available … custom applications starts to come in the R3.x timeframe, when we release the client APIs and client TDK … server APIs would be subsequent releases
Video conferencing will be added as a Fast Feature in a 3.x sub release, after GA
Same for Web Collaboration
Multimedia
PC Client
Current
Phone
Programmability tools, interfaces & inter-op labs

14. Intuitive, Productive Communication
Real-time reporting of Presence
Connected / Offline
Active / Inactive
On the Phone
Away from desk, Out to lunch etc.
Check status & availability before contacting others
Identify best people to contact
Choose best media to use
Communicate while ‘busy’
Urgent multi-tasking
Comment – survey re IM in Enterprise workplace – internal telephony calls can drop by 30%!
For Presence …
Ability to see who is available from a team for example … cut out multiple voic s, go straight to available team member
Particularly useful in distributed teams – across a city / region / country / globally …
Can see presence status of a user in a different country, similar to “looking over the partition”
Example – see a user is “on the phone” – will not try a voice call, may send an Instant Message instead
R3.0 brings to the table
IM Chat
IM Broadcast
Did you know only 1 out of 10 telephone call attempts lead to an actual conversation between the parties envisioned? Through Presence we can increase this number tremendously. How much time do you think we spend on this 90% of failed calls? Productivity/motivation!!
Some critics might say, well this is just another application for the users, will they actually kept it up to date? Our own experience shows when people see the advantage, the individual value, users will be motivated to do so. Also we have seen the effect where some users who did not, were asked/forced by colleagues to do so, because they insisted……
Also very helpful is the fact each user can put his/her personal message in: eg I am busy leave me alone, will be available after 4pm…. That’s clear isn’t it?

15. Collaboration Tools
Enriches conversation and improves productivity with integrated communication and collaboration tools
Presence Enabled Friends list
Instant File Transfer
Whiteboard
(and Web Collaboration *)
Instant Messaging (including IM Chat, IM Broadcast)
Starting from top right, talk through what could be a “typical” session …
User looks at buddy list to see which member of virtual team available
Sends an Instant Message to a colleague
Encrypted using TEA (Tiny Encryption Algorithm, 128 bit algorithm) – no clear text
Clicks on the call button to launch voice call to the colleague
One / two way video can also be added at this time if required … or a video conference * if required
One colleague can push a web page with information to the other … or a web collaboration * conference if required
They can do some basic whiteboarding (network diagrams or such)
They can do a point to point file transfer
File transfer
No need to open Exchange, try to attach file, too big …
Go to ftp server instead, upload and download – takes time …
Instead just send across mid call to other PC – security of accepting / not
Regular question – MCS 5100 does not enforce any virus checking or such on these file transfers (which are point to point between the two clients involved). However we normally position as follows:
Receive folder for such ftp sessions can be configured on PC Clients
Can also configure under most virus checkers, specific folders to always enforce virus checking on before opening any file – can point the virus checking software to the MCS receive folder in this way
KEY POINT – ALL the above is managed from within the one Nortel Networks MCS 5100 client … not one point application for ftp, another for IM, another for voice and yet another for video …
Also need to understand – can be on a voice call with one person, doing a web push to someone else, while on an IM Chat with others, for example
Ability to have parallel conversations
Ability to change media types in mid session (start with IM, add voice, add video, stop video, etc.)
Web Push & Co-Browsing
Video (/Conferencing *)
Voice /Conferencing

16. Challenges to Connecting Employees
Cost control
High travel expenses
High mobile telephone cost
Cost of second voice only lines for remote employees
Difficulty to access key employees
Lack of unified access to
Instant messaging
File sharing
Presence
Conferencing
Collaborative services
Common problems for organisations with a sales force or other groups of mobile employees:
Travel expenses – to meetings for example
Time wasting for daily commute in/from the office -- threat to productivity and motivation (retention)
GSM expenses – making calls off the company network, rather than on the network
Not knowing who is available at what time
Employees needing a number of different applications for their work

17. Connect Employees Solution
Template Instructions:
VOICE
FAX
- we utilise the MCS 5100 product to provide an easy to use, unified interface to capabilities like instant messaging, presence, file exchange, white board collaboration, find-me follow-me / personalised call handling, video calling and access to integrated unified messaging.
The solution also provides its own native reservationless meet-me media conferencing and later this year video conferencing-using inexpensive PC web cameras, bringing this capability to the users desktop, with access to collaborative tools while on the call.
With connect your employees solutions You can also provide mobile employees access to corporate dialplan and all communications services just like being in the office.
And all these capabilities, rather than being accessed through multiple interfaces as is the case in many enterprises today, are delivered through one centrally engineered and managed communications solution.
NW Fusion is mentioned on the slide here, as on of the independent reviewers in this market – where MCS 5100 won an award - & came out on top Vs rivals, for telecommuting solutions
Unified Messaging
Personalized Multimedia
And Collaboration
Mobilty
Meet-Me Media Conferencing
Single Interface to collaborative applications
Mobile employees communicate just like being in the office
Easy access to key employees
Native reservation-less conferencing
MCS 5100 Telecommuter Blue Ribbon Award

18. Mobility – Personal Agent
Personalised Call Routing
Simultaneous / Sequential calling of multiple devices
Web-based
Networked Address Book
Networked “Friends” List
Persistent Call Screening
CLID
Address book nickname
Time of Day
Screen Until "x" time
Call blocking or route to voic for anonymous calls
IM screening and routing
‘Click to Call’
“Multimedia Personal Call Assistant”
The Personal Agent is like the “web portal” into MCS for the end user. End-users use the Personal Agent to define what happens with incoming calls (individual call routing) – and also incoming IM in R3.0, to block Presence monitoring from unwanted ‘Friends’ etc.
The Personal Agent is accessible from any PC on the network – Web based access, then user authentication
Users can copy a subset of the Global Directory, to view in their own Personal Directory on their clients and a subset of Personal Directory, who they may work with on a daily basis for example, can be part of their own personal ‘friends’ list … they are automatically updated as their buddies’ presence status changes.
New with R3.0 – users can also search the Global Directory directly from the PC Client, without having to use Personal Agent.
All calls to a user’s MCS address are screened on Personal Agent, as per above
User can sequentially or simultaneously ring a number of devices … PC Client, desk phone on PBX, GSM, home number, colleague etc.
In addition …
Can send an Instant Message back to a (MCS) caller
Can push a web page to a (MCS) caller
User can also use a limited amount of presence information in their rules, new with R3.0 – can check if presence state is “Unavailable Busy” and use this as decision on how to route call
Personal Agent offers the user to ability to customise their call routing ….
For example:
Ring PC Client and deskphone at the same time …
Ring PC Client, wait 4 rings; send back Instant Message to user; ring deskphone 4 times; go to voic …
Ring deskphone, GSM phone at the same time …
If on holidays: send back an Instant Message “contact delegate” … and push a web page with information on holiday location ;-)
NEW with R3.0 – check if Presence is “Unavailable Busy” and use this to determine how to route call …
NEW with R3.0 – can route IM in a similar way to voice call (do auto reply, forward IM to other contacts)
Through the Personal Agent Call Routing we can achieve a key goal: we give ONE number on our business card and as an individual user we can manage calls to this number. E.g. A salesrep is waiting for a massive order, he is going on leaf for two days. All professional calls –except from this key customer- will be routed to Call Pilot. Private calls and calls from this one customer will be forwarded to his mobile, except calls from his customer during the time between 11pm and 730am. In that timeframe the calls will be forwarded to Call Pilot, in order to ensure a good night of sleep.
Plus “Click to Call”
Once user has access to Personal Agent web page, can request a call be placed between two endpoints
For example – their own GSM phone, and a customer number

19. Mobility – Web client Anywhere, Anytime
Access your communications network from any Internet “hot spot” or dial-Up
Log-in from any PC using the SIP Multimedia Web Client
Ever stayed in a hotel, waited in an airport lounge, where there was no web access except for a public PC in the lobby/lounge? With the Web Client you can turn such a PC into your Personal Multi-media communication and collaboration tool. Everything you can do on your own PC through the PC client is available, except for obvious reasons: file transfer and the link of a telephone set.
All The Services You Have In the Office!
Visiting Other Offices
Work At Home
At Customer’s Sites
From Hotels
From Airports
MCS 5100 wins "Best of Show" at INTERNET TELEPHONY Conference & EXPO Miami 2004

20. Mobility Savings Hard Savings: Soft Savings:
No separate home office Line
Reduce Calling Card costs
Reduce Cell phone costs
Reduce hardware expense
Touch-down locations share IP Telephones
Reduce relocation costs
Soft Savings:
Time to decision-making
Flexible work environment
Time management = productivity
Personalisation and streamlined communications = reduced voice mail clutter and repetitive tasks
Moving to the business case for mobility….
First let’s define mobile employee, it refers to not only travelling employees but also full or part time telecommuters, or employees working from non-traditional offices.
Some of the significant hard savings here will include elimination of the cost of a 2nd voice only phone line for telecommuters, reduction or elimination of calling card expenses for frequent travellers
On the soft dollar side, there can be significant time savings for users on the rd party studies have shown savings anywhere from 15 to 25 minutes per day. And immediate access to information and key resources can be translated into better customer service and revenue opportunities for the enterprise.
Again the VoIP tool can help to run through some of these scenarios.
Do realise this example is US oriented, the Calling Card doesn't play role in Europe, these costs would be absorbed typically in GSM cost (Cell phone)

21. Creating the Inter-Human Web
People to people
Converged IP Communications: Data, Telephony, Multimedia
The inter-human web is bringing the simplicity of using the internet or WWW to how we communicate with one another.
People are names – to reach someone I just click on their name from a directory or , or type in their name to reach them. The telephone call is like a URLs – if I’m working from home or across city in another office, I can redirect calls to my nearest phone without needing to advertise a different number – this allows me to have just one number for business and one number for personal.
Video and Instant sharing of information will allow us to build much closer virtual communities with a stronger bond and sense of belonging – creates better teamwork across dispersed organisations.
Project manager of an architects out at clients site – can use 3G phone to have video connection back to office to show status of project building work to colleagues in the office, can instantly send across photo’s and suggest alterations to be made. Plans can be discussed and updated in real time.
HR director in Munich can have virtual interview with job candidates from Russia, China and so on.
NN uniquely positioned to build a new era of people to people collaboration – one that’s inherently simpler and more powerful than ever before, where people are reached by name, not number, services available anytime, anywhere.
We’re leader in building new 3G mobile phone networks – based on SIP technology.
MCS 5100 is enterprise scaled platform yet offers all the powerful mm services being developed for nationwide and global service providers using the MCS 5200 carrier scaled platform.
One of the features here is the RTP Media Portal developed to enable secure pinholes to be created through multi corporate firewalls to enable collaboration beyond a single enterprise
Mobile / Wireline
Service Provider
Enterprise Value Chain
(Supplier, Partner, Channel)
People are names; calls are URLs
Services available anytime, anywhere
Much simplified user interfaces

22. Meet-Me Media Conferencing Scaleable Reservation-less Conferencing
Personal conferencing with personal dial in number or SIP address
Secure conference password, per conference password and Chairperson PIN code
Visual notification via Instant Message of conference events
Participant waiting in queue,
Entering or leaving the conference,
Transfers to another number
Instant Message Chat “built in”
Soft DSP technology reduces cost and footprint versus TDM in-house Meet me media services
Conference Bridge Dial In:
Access Code
Monday, March 24, 2004
Very good business case for MCS 5100 – in some cases, this alone is sufficient
If customer already paying a service provider for their conferencing, very easy for them to provide those figures to be inputs in a business case
Then can work out the payback period, for the initial investment; plus the ongoing savings thereafter
Fully featured “soft” conferencing … additional features and scalability in MCS 5100 R3.0
Typically 300 ports G.711/ 100 ports G.729 / 100 ports video – max 300 MPU or Media Processing Units
Also, Premium audio conferencing option
- Designed to provide improved audio quality in networks where Digital Subscriber Line (DSL) and cable modem services are prevalent.
Instant Messaging

23. Collaboration – Video Calling
Increase employee productivity
Reduce travel costs
Improve customer care
Point to point video using cheap web cameras – Euro 20 or Euro 30 …
No more necessary to book a specialised video conference room
Especially useful for home workers / virtual teams in different locations
Research shows voice/video conversations are more efficient than voice-only. Productivity.
In a mobility scenario it allows people to see each other on a regular basis, that will create more of a bond. Important for groups of home workers to feel part of a team….
… Affordable Desktop Video calling

24. Video Conferencing * … Affordable Desktop Video Conferencing
New application running on same Media Application Server as existing Ad Hoc or Meet Me Audio Conferencing
“Video enable” the existing conference servers
Video Conference a fast feature in 3.x timeframe, likely “GA” in October time frame
Still using DivX video codec only for video conferencing, H.263 available as a fast feature in same time frame but point to point only
H.263 subsequently will allow Polycom interop
Video Conferencing works on the “talking head” principle …
All users send their video to the Media Server
The Media Server monitors the audio channels and determines the active speaker at any time
The video associated to the active speaker is sent back to all other callers
NOT a “Continuous Presence” capability, i.e. do not see video shots for all other callers all the time
“Hysterisis” function to determine who is active speaker, without random bouncing around if someone coughs etc. – can be tuned – means someone has to speak for (e.g.) 200ms or so, before determined to be active
Can mix audio callers in with video …
Video format negotiated to that of the chairperson …i.e. if chairperson is audio only, so will conference call be ….
Codec = DivX only (no transcoding on MAS)
Frame size = frame size negotiated between chairperson and MAS
Frame rate is not fixed, MAS does “best effort” to match to different caller rates (allows for different cases of people on LAN / WAN / dialup)
… Affordable Desktop Video Conferencing
*Fast Feature – trials end ‘04

25. H.263 open standards based Video *
What does this mean?
Currently, MCS 5100 PC and Web Clients use the DivX video codec
Introduction of H.263 video codec on MCS will allow for integration & interop testing with other vendors video conferencing systems
Nortel and Polycom have already made an announcement concerning joint development & interop tests; customer trials for later 2004
* At present, support for H.263 video codec is for point to point calls only, as a R3.x fast feature
Note. Video conferencing – another R3.x fast feature – will continue to use the DivX video codec for time being
Note. DivX is a standards based video codec, but not widely used by video conferencing / telephony vendors - most of which have standardised on H.26x video codecs

26. Web Collaboration * Web Publishing of information …
Powerpoint, Word or Excel as JPEG files
Application Sharing …
True sharing of any application from desktop
Between multiple users, building on a meet me audio / video conference call
Chairperson updated as each person joins
IM Chat also possible on the conference
Control can be passed between users
Non MCS users can access multimedia via URL, audio via meet me bridge on phone
One same access code for both media sessions
Web collaboration a fast feature for late 2004
Builds on top of audio / video conference call (not point to point only at this time … subsequent release)
Web Publishing
Why use JPEG files ? – cuts down on the bandwidth usage
Chairperson converts file prior to conf call, first page immediately visible as people join
Chairperson sees each participant as they join the call
Chairperson can advance pages, use pointer, or highlight sections – CANNOT modify (as JPEG)
Chairperson can pass control to other user / take back
IM Chat available on the call also
Non MCS users can dial in for audio part, access URL for multimedia piece
Application Sharing
Setup similar to web publishing, builds on audio / video conf call, non MCS users also possible
Chairperson can select different applications from desktop, share out to all people on call
Everyone sees any changes in application in real time
Chairperson can also pass control to / take back from other participants
*Fast Feature – trials end ‘04

27. Collaboration and Conferencing Savings
Hard Savings:
Operation savings of up to 86% versus outsourced conferencing
VERY easy to take monthly outsourced conferencing bill from customer and build a business case …
Soft Saving:
Accelerate team collaboration
Reduce travel expenses
Control monthly expenses
Deliver media services, and visual conferencing tools
Time to decision-making
Flexible work environment
Time management = productivity
Personalisation and streamlined communications
Obviously the scale of the conferencing requirements is an important parameter to evaluate when producing a payback justification. More users, more minutes, shorter payback period.
In several cases this sole application was good enough to sell the MCS solution. In such a case do not forget to point some of the value-add the solution contains, to make the customer even happier than he already is.

28. Converged Desktop Phase I
Calls coordinated with PC Client
Current Phone handles voice, PC Client handles Multimedia
Events on one device cause status updates on the other
SIP/PRI Gateway
to ANY PBX
BayStack 460
MCS H.323 Gatekeeper
Signaling Server
MCS 5100 Rel2
Multimedia PC Client
(Succession 1000/1000M)
SIP/PRI gateway – any 3rd party, or any M1/Succession 1000 pre R3.0 timescales
H.323 – MCS R2+, Succession R3.0+ only
SIP – MCS R3+, CS1000 R4+
Converged Desktop …
Use of existing PBX phone (analog / digital / IP) for voice
Use of MCS 5100 PC Client for multimedia
Incoming call to PBX phone alerts the PC Client … user can send Instant Message / push web page etc. in response
Watch out! We have two models in one picture: Q.SIG to SIP through the PRI gateway, the second model through H.323. That is why there is a build in this picture. We will discuss more detail later in the course.
Comment – Phase I is TRUNK calls (be it PRI or H.323) between PBX and MCS … so obviously not very intelligent … no presence or other information is possible across such a trunk
Current Phone
Existing PBX

29. Converged Desktop Phase II
Phone handles voice, PC Client handles Multimedia
Events on one device cause status updates on the other, including Presence
CallPilot on PBX => MWI to MCS users
BayStack 460
Network Redirection Server
(NRS)
SIP signalling
MCS 5100 (Rel3)
Also referred to as Converged Desktop Phase II
SIP – CS1000 R4.0 only
True integration between PBX and MCS, using SIP signalling
Can use PBX phone (audio, digital, IP) for audio – and parallel multimedia (including VIDEO!) on the PC Client
Also Click to Call from the PC Client
Double click on a buddy / call log / directory entry
PBX phone rings -> answer
Then PBX phone makes outgoing leg of call
If to another Converged Desktop user, screen pop etc. updated
Once other Converged Desktop user answers, can start video in parallel on PC Clients
Also – CallPilot on CS1000 R4, can now send MWI to MCS users!
Multimedia PC Client
Current Phone
Call Server 1000x R4

30. Transforming The Communication Experience
CS 1000 R3.0, MCS 5100 R1.1 & 2.0
Peered system
PRI & H.323 Trunking interface
Synchronised screen pops
CS 1000 R4.0, MCS 5100 R3.0
Tightly Integrated solution => SIP !!
Single user, single experience
Business Telephony & Multimedia SIP services
Investment Protection
Audio on PBX device, multimedia (presence, IM, video, collaboration) on MCS PC Client
Key point ..
SIP Signalling more intelligent than H.323 or PRI predecessors
Not just bouncing trunk calls around anymore
Presence, MWI information can be passed over and back between CS1000 and MCS
Setup audio call between two (e.g.) analog phones on CS1000 systems … once call connected, can then have parallel video stream on MCS clients!
Converged Desktop Phase II
Coordinated telephony/multimedia
Existing telephony & full multimedia features
Converged Multi-Media Desktop Solution

31. Converged Desktop Call
SIP Signaling between CS 1000 & MCS 5100
- MCS Updates Presence “On the Phone”
- Outgoing Call Log started
MCS Launches Screen Pops
- Picture CLID
- Multimedia Collaboration
- Video
- Incoming Call Log, Presence
MCS 5100
SIP
SIP
LAN/WAN
SIP
SIP Signaling
CS 1000
CS 1000
Users continue to use known phone devices on PBX for audio and associated features they are familiar with
Phone on CS1000, associated to MCS user, sends presence information to the MCS
User on MCS, can request a call to be originated from their device on the CS1000
Video not started automatically – user can request, once the voice call has been connected on the PBX side
Direct Media Path
(TDM or IP)
Converged Desktop A
Converged Desktop B
CS 1000 Desktop A Calls B, Audio through telephone
- CS 1000 Business Telephony Feature Set
- Analog, Digital, or IP Sets – Investment Protection

32. MCS 5100 Converged Desktop Benefits
Users benefit from new productivity and mobility enhancing tools without loosing existing phone features
Users continue using services with familiar handset, no costly retraining
Retain investment in Telephony infrastructure and evolve users overtime
Hard Saving:
Multimedia communications at a low entry cost
No LAN upgrade
Evolution of existing Telephony infrastructure
Mobility savings for users
Soft Saving:
Retain & augment voice services
IP without the Risk
“Evolution, not revolution”
No “rip n’ replace”
User mobility, flexible working
Time management = productivity
Communications control & Personalisation

33. PC Client (C++ Version)*
Re-architecture of the PC Client (C++) to optimise memory size and utilisation, to improve performance and end user experience
Some features on new client only:
Distinctive ringing on per user basis
Separate paths for tones and audio (as per i2050)
Support of newer Nortel USB headset with call control buttons
And also
Client Application Programming Interface
Theme Developer Kit
H.263 Video
*Fast Feature – trials end ‘04

34. Theme Developer Kit *
Allows service providers to create a unique theme / view of the PC client for their own customers
Images
Size and location of controls (can hide controls; cannot add NEW controls in initial offering)
Colours, fonts, text strings
Sounds (change from defaults)
Requires R3.0 MM PC Client to be installed on machine, reuses components of same
*Fast Feature – trials end ‘04

35. PC Client APIs * Basic calls Instant Messaging Presence
Purpose of PC Client APIs is to allow 1st party type interaction between MCS 5100 SIP PC Client and other applications
The PC Client API is a portable, object oriented API for C / C++ based computer telephony and multimedia applications
Not limited to Microsoft / Windows applications …
The Client APIs will enable a third party application to invoke MCS client services such as
Basic calls
Instant Messaging
Presence
*Fast Feature – trials end ‘04

36. MCS Clients
PDA Client
Multimedia PC Client
Enterprise desktop interface to MCS 5100 client services
Web Multimedia Client
Browser based interface for increased Mobility
PDA Client
Supports small footprint devices (PDA interface)
i2004/2 IP Phone
Support for Nortel i2004 and i2002 Internet Phone
Support for 3rd party SIP devices planned via Nortel interop labs
Multimedia PC Client
i2004 IP Phone
i2002 IP Phone
3rd Party Sets
Interop-Lab
Web Client

37. Simple Call Management
PC Client Status Window
Caller ID with Name & Picture
Online Directory
Real time call handling options
Complete communication control at your fingertips
Click-to-call, IM or
Let’s move on to Call Management….
Call Management features integrate the user’s phone and PC desktop with the PC Client saving user time by automating repetitive communications tasks and personalizing how calls can be handled.
Now the PC Client user sees a picture caller ID of incoming callers and is immediately presented with list of call handling options that let him decide what to do with the call – no longer is voic the only option! - for example, The call could be responded to with an IM, caller could be pushed information on a web site, or be presented with a pre-populated – in case of busy or unavailable situations
For outbound communications the client allows you to call, IM or send an with a mouse click from your personal directory, call log, , or corporate directory. The client logs all of the users in and out bound calls allowing single click redial or return of missed calls
The key benefit for the user is more efficient use of their time by making everyday communications easier, usually a single click, and by integrating multiple applications into a single interface.
Further control and personalisation is available with PA – next slide….
Call Control Window
Call Logs
Integrates with MS Outlook and other directories
Instantly create a conference call
Mid-call options
Click to return call or send IM

38. Current Phone Multimedia PC Client
Real-Time Multimedia Communications Multimedia Communication Server (MCS) Delivering real value to the enterprise
Personal Agent – Flexible Access
Productivity & Personalisation
Mobility
Collaboration
Simplicity
Conferencing, Instant Messaging,
Application Sharing
So let’s wrap up with a summary of the strong points of the MCS 5100.
MCS 5100 provides a flexible path to add advanced multimedia communication and services (while preserving my investment in phones and desktop PC’s).
MCS 5100 allows my workers to communicate better, faster, and more efficiently, increasing the velocity of information in my organization and allowing people to work faster.
MCS 5100 allows my workers to personalize their own communication settings, giving them control over how they wish to communicate, while not burdening administrators.
MCS 5100 removes geographic boundaries between people and eases communications of all types. Remote workers are brought closer to each other, and can work in a more coordinated fashion from wherever they are.
Since MCS 5100 speeds the delivery of information around my organization, I get faster correct decisions – no more waiting for information to arrive.
Lastly, the MCS 5100 is intuitive and simple to use. Want to make a video-call? Pick up the phone and dial, etc. Making such services intuitive and simple is KEY in getting people to USE communication tools effectively.
Converged Desktop
Current Phone Multimedia PC Client

39. What the Analysts say
“The key sales driver in the enterprise communications market today remains infrastructure competence. But customer expectations are evolving, and it will almost certainly be applications competence that wins business in future years. Leading-edge systems like Nortel Networks MCS 5100 are becoming critical differentiators.”
“Presence-aware, multimedia collaboration systems like MCS 5100 take full advantage of the unique capabilities of packet-based communications. And Nortel Networks early efforts to deliver a standards-based solution with short-term ROI should get the attention of forward-thinking customers.”
—Jerry Caron, Senior Analyst, Current Analysis

40. Nemertes Research 2003
“As companies increasingly assess their network-convergence projects, they seek vendors who support open standards and provide for a hybrid migration strategy. Nortel Networks is well-positioned to meet those demands, giving companies the option to gradually migrate traditional voice and video traffic to a single IP network to leverage SIP multimedia applications.”
—Robin Gareiss, Principal Research Officer, Nemertes Research
Integration is critical for collaboration tools to be more than just another application within an enterprise, and instead become a workplace-changing technology.
We believe that the desktop of tomorrow will be focused around instant messaging, audio, video and Web conferencing, and online workspaces, but only if the technologies all work together.

41. Most recent EMEA customer wins
Customer quote: "Nomura International plc will be piloting the collaborative tools and assessing their potential to assist its business globalisation as well as its remote working capabilities. The features being reviewed closely include Soft Phone, Presence, Multi-media Conferencing and Personal Call routing."
Nomura Bank rationale for purchase: to increase flexibility for working from home or anywhere and still being online with the full 'office' experience & efficiencies given by Presence - also the easily justified ROI for Meet Me conferencing to increase collaboration between people and teams, especially global teams
National Oilwell will use the MCS5100 to offer mobility, the ability to work from your office anywhere, to their workforce. Users will have the status of the members of their virtual work teams by use of presence and IM
National Oilwell is based in two main sites and many small sites in Norway and Houston, USA

42. FedEx / University of Michigan
FedEx Institute of Technology,
Nortel Networks to facilitate
'Workplace of the Future' with
MCS 5100 – 6th May 2004
“Our work with Nortel Networks will enable us to further our goals of creating the ‘Workplace of the Future,’ where we will showcase ways our students and faculty can collaborate to a much greater degree—not only among themselves but with our external research partners as well.”
—James M. Phillips, Chairman, FedEx Institute of Technology
Nortel Networks and the FedEx Institute of Technology at the
University of Memphis are working together to facilitate the
"Workplace of the Future," where advanced collaborative capabilities
are expected to make it possible for tomorrow's leaders to reach out
virtually 'anytime, anywhere' to tap the resources and expertise they
need to succeed.

43. Erlanger - Healthcare
“Convergence is taking us leaps and bounds above what other hospitals are doing. Our strategy has been to test these exciting new technologies with technology-literate users to help us determine the best applications and usage among all our users. The innovative features and functionality of the MCS 5100 mean we can provide new tools for lots of people.”
—John Haltom, Network Director, Erlanger Health System

44. Global Lead Customer Monster.com
SIP is hip at Monster.com
“We recognize that the communications landscape is rapidly changing and that we have to offer the latest technology to our employees that can dramatically improve the way they interact. Nortel Networks Multimedia Communication Server (MCS) 5100 provides the most innovative set of applications to deliver truly consolidated, multimedia capabilities in a well-designed comprehensive solution.”
—Brian Farrey, President, Monster Worldwide Technologies
Monster.com, on-line careers recruitment company have been using MCS 5100 by their technical teams in NA and it has worked great for them. They’ve now extending NA MCS SIP services to colleagues in their Prague office, Czech Republic, where they’re expanding a lot.
See MCS as ideal for collaboration and mobility. Allow employees to work transparently wherever they are. They see great value in operations benefits – can see if person is available to talk before picking up the phone, can use IM to unobtrusively get Q’s answered, can filter and screen calls when necessary – generally be more productive than before.
They also see MCS MM support to build new services that benefit their customers I ways never before realised. Video calling key benefit for their clients – recruitment interviews, instant file sharing
“MCS 5100 has been used by the technical teams in the U.S. and has worked great. We are deploying in the Prague office. We see SIP as a driver for increased user mobility and collaboration.”
“We can expand our footprint and service coverage without today’s limitations or costs
due to travel.”

45. Nortel Networks Value Proposition
Deliver personalized, easy to use multimedia services that provide individuals with the freedom to communicate naturally, without the restrictions of location, access type, or media.
Seamless Integration of Telephony with Video, Collaboration, and Presence to Deliver Next-Generation Communication Services

47. Backup / Substitute

48. Try before Buy 60 Day Test Drive
End customers offered 60 day free trial of MCS 5100 hosted off Nortel Networks system
4 x PC clients for end customer, 4 x PC clients for NN and channel SE and Sales Managers
Formal process based on sales opportunity
Published firewall and NAT policy requirements

49. Communications are Changing
From:
To:
Just like the cave man we are still evolving. One of the fundamental shifts taking place today in organizations is a change in how we communicate with each other. In today’s highly competitive, fast-paced, changing environment, it is vitally important that an organization be able to respond to changes in their external environment. Decisions need to be made QUICKLY and CORRECTLY, and in order to do this I need better communications to increase the velocity of information within my organization.
Five years ago, in order to make a decision, we might call people on the phone, leave voic messages, wait for a response, another person (where your message promptly gets buried in their inbox until they can get to it). Multiply all of this reactive, delayed moving of information throughout your organization, and you can see that there are tremendous efficiencies that are lost.
One of the fundamental shifts taking place today in organizations is a change in how we communicate with each other. In today’s highly competitive, fast-paced, changing environment, it is vitally important that an organization be able to respond to changes in their external environment. Decisions need to be made QUICKLY and CORRECTLY, and in order to do this I need better communications to increase the velocity of information within my organization.
Today’s communication systems need to support REALTIME delivery of information – Employees must be able to collaborate to work effectively as a high-performance team. This collaboration gives an organization the ability to make accurate decisions much more quickly. People work proactively instead of waiting for things to happen – this improves customer service, efficiency, and all of the business processes in your organization that depend on the velocity of information.
An example of speeding up communications – If you are on the phone to a customer, and you are able to get them a definitive answer to their question before you finish the call with them, you have just sped up the whole process and potentially really impressed them with your ability to respond with a fast, definitive answer. If your customer had to wait for a call back from you in order to make a decision, they might start calling your competitors to see if they could provide a faster answer.
The end result of this shift in communications is that instead of individuals and organizations being dependant, waiting for information, we need the ability to build tightly-knit high-performance teams that can break down silos, allowing organizations to quickly adapt to changing conditions, engaging their customers, anticipating their needs, and providing a powerful competitive advantage against their competition.
When people ask me what the “killer app” is for convergence or IP Telephony, this is my answer – to fundamentally shift the way we communicate, which allows us to build more highly efficient, competitive organizations.

50. Target Markets Target verticals Ideal customer profile Multiple sites
Mobile workers
Home workers
Culture that supports flexible working
Requirement to collaborate across dispersed teams
Heavy usage of external conference bureau services
Target verticals
Finance
Healthcare
Manufacturing
Professional Services eg Law
Education

51. Positioning MCS 5100 in the Collaboration Market
Many niche solutions on the market from specialist vendors of instant messaging, collaboration, video etc
None offering the same integration with business telephony or full suite of services
Rival vendors announced SIP capabilities
None can deliver full suite of MCS services
Many are stories of future capability, MCS 5100 delivers today
MCS 5100 is unique in integrating a SIP collaborations suite with business telephony services and enabling engaged business applications.
We’re delivering what others are talking about.

52. MCS 5100 – The Competition
MCS 5100 will compete against new competitors who’s software base products have evolved with specific functions targeted to a specific audience.
MCS 5100 is a total integrated solution providing central management and control while being able to deliver advanced forms of communications.
No other single software or hardware vendor today is able to deliver the same level of capability and scalability as MCS 5100.

53. MCS 5100 Competitive – An entirely new landscape!
Telephony Vendors – The Traditional Players
Siemens OpenScape – A Instant Messaging and Collaborative software application leveraging Microsoft Real-Time-Communications server. Much less scalability than MCS (<2000 in latest release), multi-server deployment, NO centralised management and does not support UNIX or Linux customers. Must install most of Microsoft’s server technology to implement. Much less functionality - video only just released Q3 ‘04. Advantage Nortel Networks! MCS 5100 offers customers an advanced solution from a single source supplier with no implementation mandates or requirements.
Avaya, Cisco, NEC, Alcatel and Mitel have all announced support for SIP but only in a proxy fashion with no announced support for Instant Messaging or other Collaborative Applications. Advantage Nortel Networks! MCS 5100 offers a complete suite of advanced solutions.
Instant Messaging Vendors – The New Competitors
MSN, AOL, Yahoo, Lotus Sametime, Bantu, Bungo and Facetime are just a few of the new names you will encounter!
Collaboration Vendors – The New Competitors
2-Way, WebEx, ACD Systems, Centra 7 – are some of the new collaboration players you will encounter!
All offer robust products in the realm of Instant Messaging but are too specific only offering IM products.
Many of these solutions require off-site servers with monthly access service fees.
None of these vendors are able to offer complete solutions including Telephony components + Instant Messaging + Collaboration.
No support for IP hard clients, SIP trunking gateways etc.
No support for advanced telephony calling features.
No support for advanced applications like Unified Messaging or Call Center.

54. Why Nortel Networks Complete solution
Business communication services over secure, converged network infrastructure
Integrated communication services
Multimedia: unified messaging, collaboration
Contact centre and self service
Business telephony
Deployment flexibility
Enterprise or hosted solution
We can provide a complete solution with the converged network – wired or wireless, security, bandwidth, management, intelligence required.
We lead in business telephony solutions with 6M new extension lines sold per yr (90% on converged platforms) and in unified messaging (1M+ unified mailboxes) and contact centres (3M+ agents worldwide)
Now can add mm services integrated with these other communication services.
We offer flexibility of in house or outsourced management, of enterprise or carrier hosted services.
Because we’re building nex gen SIP networks in wireless, carrier, and enterprise, you will be partnering with the industry leader and expert in communications.

55. Efficiency through collaboration
Business Problem
Functional Processes
Time estimated for process using traditional communications
Time estimated for process using Unified communications
Improvement
Collaboration while travelling or working from home
Responsiveness to collaboration and workflow documents
30 to 60 min/day
15 to 40 min/day
35 to 50 %
Primary enhancements include
More efficient notification of ongoing workflow by reducing access time
Connectivity improvements
SOURCE: Yankee group Efficiency Chart

56. Sales Tool ROI Calculator
Example: MCS 5100 system used to provide in house conferencing services
to 1000 users using 100 conference bridge ports
20 mins per day per user usage
= $1M savings over 3 years – enough to fund LAN upgrade!

57. Architecture for the Converged Enterprise (ACE)y
Adaptive
Clients
Engaged
Applications M a n g e m t
Communication
Services
Data Networking
ACE includes six key components:
The Engaged Applications layer includes all enterprise applications used by customers or employees, which are or can become communications intensive and engaged.
Adaptive Clients are devices that access or invoke applications—either for human-to-network interactions (e.g. phones and PCs) or machine-to-machine interactions (e.g. sensors).
Communications Services provide the intelligence layer that empowers Engaged Applications and Adaptive Clients to transcend geographical and network boundaries, for example, through IP public branch exchanges (PBXs) and multimedia services, directory network services, and application-aware, content-aware (Layer 4-7) switching.
The Data Networking layer provides scalable, secure, high-performance Layer 1-3 connectivity for enterprise applications—taking advantage of IP, Ethernet and optics and access via wired and wireless LANs, MANs, and WANs.
Network and service management enables cost-effective planning, deployment, and operation of the Converged Business Architecture across all elements and layers, and interworking with higher-level umbrella management systems.
Security controls and auditing capabilities are built into multiple layers of the Converged Business Architecture to protect enterprise resources from internal and external threats.
Our Strategy  business without boundaries
Our Vision  the engaged enterprise for customers, partners and employees
One Network  protocol, infrastructure, service and application convergence
A World of Choice  private, managed and hosted solutions
Open  extensible, agile and standards-based

58. ACE Communications Services
Adaptive
Clients
Engaged
Applications S e c u r i t y M a n g m
Data Networking
Network-based services
DNS and DHCP
IP Mobility
Location-based services
Directories
Data center services
Intelligent load balancing
Content-aware application switching
Content distribution services
Storage-aware intelligence
Rich Media
Video
Web collaboration
IM and chat
Unified messaging
Personalization
Presence mgt
Media conferencing
Mobility
Open API (incl XML)
Customer Contact
IVR
Speech apps
Web-centric self-serve
Skill-based routing
Multimedia transaction handling
Real-time historical reporting
Open API (incl XML)
Business Telephony
Telephony call processing
Wireless gateways
Media gateways
Web app gateways
Network gateways
Open API’s
Layer 4-7 network and service intelligence
Communication Services add “intelligence” to the network to simplify or enhance the way people and computers communicate, and applications are delivered, . The network now knows not only low-level information (such as the source and destination of a message or request), but also higher-level information, such as what type of user or device is making the request, what type of content is being requested, and more. This type of intelligence enables the network to deliver media-adaptive, content-aware, user-aware services that were never before possible—and to deliver them as efficiently as possible.
Nortel Networks broadly categorizes Communications Services into the areas as illustrated in the chart.
Some notes:
DHCP (Dynamic Host Configuration Protocol) is for dynamic IP address assignment
DNS (Domain Name Service) translates URL to IP addresses
IP mobility enables users to access the enterprise wireless LAN (WLAN) even as they roam
Location-based services deliver content and performance tailored to the user’s current location.
Intelligent load balancing works across servers, firewalls, and other devices, not just in data centers
Content-aware application switching, is based on full Layer 7 inspection
Storage-aware intelligence provides similar optimization capabilities for distributed storage environment. Today, we focus on optical networking, though we transparently support IP storage and will add IP storage awareness over time.
Presence functionality enables the network to know when a user is available for real-time communications, and if so, by what channel (e.g., Web browser, instant messaging, telephony, or video).
The elegance of ACE is that it does not mandate a single method for how these building blocks are implemented. For example, an IP telephony service could be implemented as (1) an evolution of an existing PBX such as Nortel Networks Meridian PBX, or (2) with fully distributed gateways and servers, such as the Nortel Networks Succession 1000, or (3) on a converged platform, such as the Nortel Networks Business Communications Manager.
Nortel Networks delivers capabilities that transform the way employees, partners and customers connect and communicate

59. MCS 5100 Release 2.0 (Includes Release 1.1)
Status: GA
MCS 5100 Release 2.0 (Includes Release 1.1)
Enterprise Multimedia
Browser Based
Compact Footprint
User Interfaces
Call Management
SIP Services
Clients
Telephony
Applications
Interworking
Management
Platform
SIP Personal Call Agent – Advance Call Mgt.
i2004
PC Client
WEB Client
3rd party terminals
i2002
GIPS (soft clients only)
Microsoft Messenger I/W (Win. XP only)
Usability Improvements
Succession MX / Periphonics SIP based - Voice Activated Corp. Directory
Automatic Presence
Network Address Book
Voice Mail & UM I/W
Instant Messaging
Collaboration – File Share, Web Push/Co- Browse
Media Application Server – Adhoc Audio Conf./Meet Me Audio Conf.
Intuitive User Interface
Major, Minor, Critical Alarms
User Self Provisioning (i2004, i2002 & Call Agent)
Provisioning options, by user & bulk
User Profile Mgt.
Element Mgt.
Configurable Diffserv QoS
XML-based billing
Keycoding – Ph 1
SUN Fire V100 Server (rack mountable)
Redundancy/ Scalability
Audio Conf.Server
Server Overload Controls
Media Application Server
Calling Name, Number, Picture
Sim Ringing, Seq Ringing
Dynamic Call Handling
Advanced Call Management
Call Hold, Transfer, Conferencing
Call History/Logs
Click-to-Call
Private, National, International Dialing Plans
Point-to-Point Video
Nortel Networks CPE interworking via 3rd Party SIP CPE Gateway
- FXO/FXS
- PRI GW
Nortel Networks Unified Messaging Interworking
- Call Pilot (Audiocodes T1 CAS / SMDI)
3rd Party Voice Mail & Unified Messaging interworking
- Protocols PRI/SMDI & SIP
H.323 Gatekeeper (Native CDP/UDP)

60. MCS 5100 Release 3.0 Status: POR Beta: May ’04 GA: Sep’ 04 Clients
Telephony
Applications
Interworking
Management
Platform
H.263 video support in soft clients *
PC Client enhancements
Auto upgrade
Firewall detection
Global address lists
Programmable keys
Speed dial
Presence change notification IM
Call forward
PC Client size optimization (C++) *
IM enhancements
IM Chat
IM Screening and Routing
Professional Assistant services
Music on Hold
Announcements
Call Park/Retrieve
Ad-Hoc and Meet Me conferencing enhancements on MAS
Converged desktop Phase II
Network based Call Logs on Personal Agent
Personal Agent Usability Enhancements
Desktop HTML integration with i2004 internet telephone
Video Conferencing (ad-hoc & meet-me) (SIP based w/limitations)*
PC Client customization SW developer kit*
SIP Trunking to M1 / CSE1000
Translations & Routing Enhancements
CLID restriction
Call Forward restriction
multi-TON/NPI support on single trunk group
911 zoning
Provisioning enhancements
RTP Media Portal Selection & Insertion
Keycoding – phase II
SUN n240 and v240 platform introduction
High Density MAS Platform
SUN n240 Introduction with H.323 Gatekeeper
Enterprise micro system
System backup and restore
Quality, robustness, capacity improvements
RTP Media Portal Platform Enhancements
SUN JVM upgrade
Security hardening Phase II
LDAP Phase I
OSS release delta documentation
Serviceability enhancements
Re-IP
Backup and Restore
* - Denotes Fast Feature (see Fast Feature POI/POR for details)

61. Converged Desktop Features
Convergence Method
Converged Desktop Features
Succ 3.0 & MCS & 2.0
SIP – Succ 4.0 & MCS
Personal Agent – with minimal trunk usage
RAN configurable for caller while call routed by PA
Terminating Screen Pop with Succ Termination
Originating Screen Pop with Succ origination
Collaboration independent of orig. device
Call Log – Incoming
Call Log - Outgoing
Picture Calling Line ID
Collaboration (IM, File Xfr, Wht Brd, Web Push, Clip Xfr)
Presence – non telephony related
Presence PC Voice Client usage
Presence Succ telset
Trunk Usage
Click to Call PC Client – including ringing Succ 1000 desktop
Click to Call Succ Desktop
Answer/Orig Calls on PC Client
Video - PC Client to PC Client
Video – coordinated with Succ Desktop
CDR Record Coordination
Voice Mail Support on Succ 1000, incl. MWI on PC Client
Configuration requirements
works works with limitations does not work
1/ Converged Client
2/ Peered Client
1/ PC Client

62. START

63. Data Networking Contributes to Convergence
What Is Convergence?
Voice
Video
Storage
Data
Data Networking Contributes to Convergence
Application Awareness
Budget constraints will drive solutions that are simplest to own
Software is where vendors will differentiate themselves with features and functionality
Applications continue to drive increased demand on the networks
Security will become embedded within the infrastructure
Nortel’s differentiation – our understanding of Multimedia applications (including voice)
Security – Contivity (encryption), Alteon (firewall)
Secure, Resilient and Mobile
Separate networks converging – sharing resources, lowering costs, enabling new applications and services

64. Cross Portfolio End to End Strategy
Enterprise/Carrier
Managed
Common
Desktop Applications
Carrier
Hosted
MCS5200
Transmit
Receive
MCS5100
Multimedia IP
IP VPN Gatekeeper
Multimedia IP
SIP Gatekeeper
Applications
CS2K
S1000 / M
Business Telephony IP
H323 Gatekeeper
DMS
(IP Centrex)
Terminals
Meridian 1
(IP Enabled)
Maximises Customer Choice
Provides Support & Service Synergy

65. MCS 5100 - Custom Application Services - Virtual Kiosk
Interactive Video Announcement
Video playback with voice prompts
Multimedia Playback capabilities
Video playback based on command (speech recognition)
Content pushed to provide added information (via web push)
Transfer to live agent when ready

66. MCS 5100 - Custom Application Services Programmability Overview
Clients
The MCS 5100 Programmability environment providing tools, interfaces & inter-op labs
Services based on standard open mechanisms
Open APIs & interfaces include SIP, CPL, HTTP, JAIN, Parlay, VXML, SOAP, CCXML, SALT
Open interface strategy on key solution components
Client Interfaces
SIP Application Server logic
Media Application Server multimedia building blocks
Third Party Application Servers
Intelligent Interfaces
SIP
API
Choice of user interfaces
Support of standard protocols
Support of open APIs
SIP App Server Logic
Other App Servers
API
"Peer SIP" enables multi-vendor SIP strategies
Access to application specific API (JAIN SIP, Parlay, etc.)
Access to application environments (WebLogic, WebSphere, .NET, Net6) & Nortel Networks Portal Solutions
Services implemented by routing to peer SIP functions
CPL scripts invoke customized logic of services
Access to advanced SIP features (Presence & IM)
Media Application Server
SIP
API
Multimedia building blocks
Create multimedia services
Open interfaces

67. Integrating Communications into Business Workflow Process “Engaged Business”
Anticipatory
Media-
Adaptive
Time-
Critical
Engaged
Application
Image of transaction
“Contact us urgently”
The future direction for MCS 5100 will be to integrate these multimedia communication channels you’ve heard about into automated business workflow processes.
Automated, electronic business workflow is being used to speed up the time it takes customer sales orders to be actioned and delivered, the time it takes customer service requests to be sorted out, and also being used for internal processes like new employee hire. These rely on a set of business rules and send information to appropriate systems and individuals using the IP network.
But what happens when there’s an exception to the rule? When you have to get hold of a decision maker, a human being, to make the call eg Go / No Go decision or to approve the customer request.
Being able to use MCS 5100 to detect the presence or availability of the right person with decision making authority and get the information delivered to them using the most appropriate channel before the delay creates a real business problem.
Eg In this example, customer support ticket is raised on system – customer is demanding extra services and support. System uses Presence and detects salesman is travelling but is available on mobile phone – sends ticket as VoiceXML msg to mobile. Sales person pulls over at Motorway Service Station where theres a WLAN HotSpot. Uses MCS client on PC to get several colleagues on conference call, discuss what can be done, requests some background information on the possible solution to be instantly sent to PC, then has all the info needed to call the customer and turn the problem into opportunity to provide excellent customer service and opportunity for more ongoing business. – this scenario could similarly be applied to say a field maintenance engineer while out on the road
“Contact us urgently”
Engaged Application detects sales rep is available on mobile phone
Sends ticket message to mobile phone
Sales rep gets message – text to speech
Requests more information to be sent to his PDA
Customer Support ticket raised at front desk
Now has all information needed for meeting