1. Advertising History: The Evolution of Advertising Brands 3

2. Objectives 1.Advertising’s Role in Capitalism 2.Role in Manufacturing & Retailing 3.Know Era’s & Association with Culture 4.Identify Evolutionary Forces

3. The Value of an Evolutionary Perspective The Evolution of advertising – Efficient methods of production made advertising an essential tool for demand stimulation in a free enterprise economic system – Urbanization, transportation & communications allowed advertising to grow The Evolution of Integrated Brand Promotion – More on brand development creating an IBP approach – More & more money is being allocated to promotional tools other than advertising

4. Influences on the Evolution of Advertising Rise of capitalism – Competition for resources Industrial Revolution – Mass production of goods Manufacturers pursuit of distribution channel power – Branding emerges Rise of modern mass media – Democratization of goods

5. The Evolution of Advertising in the United States Pre-industrialization Era (pre-1800) – Handbills & “newsbooks” appear – Early ads resembled today’s classifieds

6. Testimonial in 1868

7. Towards Industrialization The Era of Industrialization (1800-1875) – “Dailies” grow in popularity – Railroads spread the word – Advertising was considered an embarrassment by some

9. 1871: Insurance Ad

10. The P.T. Barnum Era P.T. Barnum Era (1875- 1918) – The “consumer culture” dawns – Advertising becomes an industry

11. Advertising’s Glamorous 20s The 1920s (1918-1929) – Advertising finds fame & glamour – Ads play on social anxieties – Segmentation begins by social class

12. Retro Ad Girls

14. The Evolution of Advertising The Depression Era (1929- 1941) – Big Business is vilified— advertising turns to harsh, anxiety creating ads – Radio emerges as a new medium

15. Advertising in the 40-60’s WWII & the Fifties (1941-1960) – Products linked with patriotism – Fascination with “science” – Subliminal advertising scare hits – Cigarette advertising

16. 1949 Maidenform Ad

17. 1949 RJ Reynolds Ad

18. 1950’s Camel Ad

19. Ads from the 1950s reflected consumers’ fascination with scientific discoveries

20. The 60s Peace, Love & the Creative Revolution (1960-1972) – Creatives gain control – Advertising emerges as a cultural icon

21. 1966 Rebel

22. Advertising in the 70s The 1970s (1973-1980) – Women & minorities adopt new roles – Hedonistic values – Microsoft began – Regulation & oversight take hold—FTC & NARB become active, yet cigarette advertising still in play

23. Advertising in the 70s – Women & minorities adopt new roles

26. 80’s Advertising The Designer Era (1980-1992) – Conservative politics rule – Rapid-paced MTV editing becomes ad style – Late night infomercial is born

31. The Evolution of Advertising in the United States The Second Nineties (1993-2000) – The challenge & promise of interactive media arrives – Problems with new media applications disappoint many advertisers

32. Problems with M-Advertising (does it tie you down?)

33. Present & Future The 00s: More Hip Ads & More Technology (2001 – present) – Ads become more self-aware & self- referential – Sex appeals; Humor appeals; Scare appeals – Advertainment – Interactive/wireless/broadband revolution=technology in advertising – On-line ads soar

34. Sex Appeals & Humor Appeals

35. Scare Appeals

36. Advertainment ~The blending of advertising with entertainment programming ~Brand “placement” key here ~Some films & shows are considered hour long promotions

37. Delta’s Advertainment Attempts

38. Better than This Attempt?

39. Technology & Advertising 1.On-line ads multi BILLION $ industry 2.E-tail multi TRILLION $ industry 3.New technologies—RSS, Mobile, text, interactive, wireless, blogging, search engine optimization—facilitate personalized advertising & promotion 4.Wi-fi expands how & when to reach consumers

40. Major Security/Privacy Issues

41. A Perfect Toolbar

42. Review/?s 1.Advertising’s Role in Capitalism 2.Role in Manufacturing & Retailing 3.Know Era’s & Association with Culture 4.Identify Evolutionary Forces