1. Terms Levittown Baby boom Alfred Kinsey –Sexual Behavior in the Human Male (1948) –Sexual Behavior in the Human Female (1953) Suburbia

5. 1952 Advertisement

6. “Thanks to the number of appliances in our house, the girls will have three hours to kill every afternoon.” -- Alfred Levitt

8. Alfred Kinsey

9. Data from Kinsey’s Research 5300 white males and 5940 white females provided almost all the data, with the majority of participants being younger white adults with some college education. Kinsey tried to compensate for volunteer bias in his sample by interviewing 100% of the individuals available in a given organization or group. Approximately 25% of the sex histories came from these 100% groups. (Kinsey did not believe a random sample was possible.) Research was conducted through face-to-face interviews Source for Kinsey data: www.kinseyinstitute.org

10. Kinsey’s Data Males: Kinsey estimated that approximately 50% of all married males had some extramarital experience at some time during their married lives. Females: Among the sample, 26% of females had had extramarital sex by their forties.

11. 1950s’ “deviant” behavior Homosexual relationships: –37% of males –13% of females Premarital Sex –Males: 67-98%, depending on socioeconomic level. –Females: about 50%

12. Paid for Sex with a Prostitute –69% of white males have had at least one experience with a prostitute; –among unmarried males, sex with a prostitute was about 10% of the total premarital intercourse;