1. BATHROOM SHOWROOM PRODUCT TRAINING

2. PAST, PRESENT, FUTURE 1

3. OUR DEALER COMMITMENT As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver: 2

4. OUR DEALER COMMITMENT As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver: 3 Modular showroom display stands that open the sale and engage your customers.

5. X OUR DEALER COMMITMENT 4 As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver: Inspirational dealer training sessions to help showroom consultants sell towel warmers.

6. OUR DEALER COMMITMENT 5 As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver: 98% in-stock status and next day dispatch.

7. OUR DEALER COMMITMENT 6 As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver: The most extensive CSA approved towel warmer range in North America.

8. OUR DEALER COMMITMENT 7 As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver: Hydronic, electric plug-in, and electric hardwire installation options available.

9. OUR DEALER COMMITMENT 8 As North America’s leading towel warmer manufacturer, we provide the tools needed to take your towel warmer sales to a new level. We work with dealers like yourself, to promote the range and deliver: Attractive stocking programs.

10. TOWEL WARMER HISTORY 9 Towel warmers were once perceived as an unaffordable luxury, only experienced at high-end hotels and in European homes. This used to be the case…

11. TOWEL WARMER HISTORY 10 ICO’s vision is “To develop towel warmers, bathroom products and infloor heating systems, and bring this affordable luxury into the range of every household in North America.

12. NOW AND THEN 11 NOWTHEN Price$200 - $2,000$2,000 - $4,000 AvailabilityNext Day Shipping6 – 8 Weeks Dealer Support ICO works closely with it’s dealers to ensure their success. Non-existent Customer Awareness End users are becoming more and more aware of towel warmers through our marketing efforts. Very little customer awareness.

13. SALES APPROACH 12 Let us ask you a question…. When you are helping a client choose fixtures for their new bathroom do you ask them: “Would you like a tub in your new bathroom?” No! You ask them which tub they would like. The same concept applies to towel warmers! Don’t be afraid to go ahead and open the sale.

14. CUSTOMER APPROACH 13 The next time you close a sale for a luxurious jetted tub: Think… Is this client going to want to step out of this tub to a cool, damp towel? No! This client would love to step out of their tub to a warm, soft and fresh towel.

15. PRODUCT TRAINING 14 Differences between Tuzio and Kontour Tuzio Towel WarmersKontour Towel Warmers Fluid filled heating methodDry wire heating method Controlled with a 7-day programmable timer Controlled with a built-in on/off switch Custom finish options availableNo custom finish options available Adjustable bracketsFixed brackets 5 year warranty2 year warranty Available as hydronic, electric hardwired or electric plug-in Available as electric hardwired or electric plug-in Available in white, chrome, oil rubbed bronze or brushed nickel Available in chrome or brushed nickel More horizontal barsLess horizontal bars

16. PRODUCT TRAINING - TUZIO 15 Installation Options All Tuzio towel warmers are available for Hydronic, Electric Plug-In and Electric Hardwire installation.

17. Installation Options Hydronic PRODUCT TRAINING - TUZIO 16 Recommended water input temperature: 158ºF Valves and installation packs need to be ordered separately Must be installed on a closed system incorporating an anti-rust inhibitor

18. Installation Options Electric Plug-in PRODUCT TRAINING - TUZIO 17 Comes with a 40” cord and factory fitted plug Fits regular 110V power outlet Must have GFCI protected circuit

19. Installation Options Electric Hardwire PRODUCT TRAINING - TUZIO 18 must have GFCI protected circuit comes with a 7 day programmable timer requires regular 110V power includes hardwire kit which attaches to a standard electrical box.

20. PRODUCT TRAINING - TUZIO 19 Choosing Valves and Installation Packs Many people find valves and installation packs for towel warmers very confusing…it really isn’t. Follow these simple steps to ensure you order the right components for your customer.

21. If from the floor choose straight valves. If from the wall choose angle valves. PRODUCT TRAINING - TUZIO 20 Choosing Valves and Installation Packs STEP 1: Are the water feed pipes for the towel warmer coming from the wall or the floor?

22. If no, choose regular valves. PRODUCT TRAINING - TUZIO 21 Choosing Valves and Installation Packs STEP 2: Would your customer like to be able to control the temperature of the towel warmer? If yes, choose thermostatic valves.

23. PRODUCT TRAINING - TUZIO 22 Choosing Valves and Installation Packs STEP 3: Order the 8” installation pack for angle valves or the 24” installation pack with straight valves. STEP 4: Ensure all components (towel warmer, valves, and installation pack) are the same finish. This will be the case if the codes all end with the same number. Note: We recommend using the traditional gate valve and the 8” installation pack for all traditional hydronic towel warmers.

24. PRODUCT TRAINING - TUZIO 23 Wall Brackets All Tuzio towel warmers come with four robust metal wall brackets These brackets are fully adjustable for applications where you are mounting over tile and drywall etc. Brackets must be fixed to wall studs or plywood backing inside the wall Benefit: You will never receive a warranty claim relating to towel warmer brackets – these brackets are stronger than the wall itself!

25. PRODUCT TRAINING - TUZIO 24 Power Consumption All Tuzio towel warmers are 110V and will either be 150W, 300W or 450W depending on the size of the towel warmer – this can be found in the brochure. A towel warmer draws roughly the same amount of power as a light bulb.* All electric towel warmers have an inbuilt thermostat with a pre-set temperature – ensure the timer is programmed so your towel warmer comes on when you need it and then turns itself off when you don’t need it as this saves power consumption. *Based on a 75W lightbulb and a 150W towel warmer being on 50% of the time due to it’s inbuilt thermostat.

26. PRODUCT TRAINING - TUZIO 25 Technical Specifications These comprehensive Tuzio installation guides include everything from rough in stage to final installation, as well as detailed instructions on programming the timer. These can be downloaded from our website: www.icocanada.com/Tuzio-Specifications

27. PRODUCT TRAINING - TUZIO 26 Warranty Towel Warmer Frame – 5 years Heating Element – 1 year Programmable Timer – 2 years In the unlikely event of a failure outside of warranty, all parts are fully replaceable (we would prefer that you send the product back to us so that we can replace the parts for you at our facility). All towel warmers are assembled, serviced and CSA approved at our Canadian facility.

28. PRODUCT TRAINING - TUZIO 27 Shipping All towel warmers are stocked at our Regina, SK facility and are ready for immediate shipping all across North America. Products can be shipped via your courier and on your account, or on a prepay and charge basis. Next day shipping service is available and will be quoted on a case by case basis.

29. PRODUCT TRAINING - TUZIO 28 Finishes The Tuzio stock finishes are Chrome, Brushed Nickel, White, Polished Nickel and Oil Rubbed Bronze. Custom finishes are available. Any colour is possible. POLISHED NICKELBRUSHED NICKELWHITE CHROME OIL RUBBED BRONZE

30. PRODUCT TRAINING - TUZIO 29 General Facts All Tuzio towel warmers contain a heat transfer fluid – this is a non-toxic fluid that contains antifreeze Tuzio towel warmers may NOT be installed upside down Will a towel warmer heat my bathroom? Yes, some Tuzio towel warmers will heat your bathroom. Please see page 49 of our Edition 5 Bathroom Luxury Brochure to find out what size of towel warmer you need to heat your room.

31. PRODUCT TRAINING - KONTOUR 30 Installation Options All Kontour wall mounted towel warmers are available as Electric Plug-In or Electric Hardwire. All Kontour shelf towel warmers are available as Plug-in. All Kontour freestanding towel warmers are available as Plug-in.

32. Installation Options Electric Plug-in PRODUCT TRAINING - KONTOUR 31 Has a 60” cord and factory fitted plug Requires 110V power Fits regular power outlet Must have GFCI protected circuit Includes on/off switch

33. Installation Options Electric Hardwire PRODUCT TRAINING - KONTOUR 32 Requires 110V power Fits regular power outlet Must have GFCI protected circuit Includes on/off switch Comes with hardwire kit which attaches to a standard electrical box

34. PRODUCT TRAINING - KONTOUR 33 Power Consumption All Kontour towel warmers are 110V and draw between 50W and 260W depending on the size of the towel warmer – this can be found in the brochure. A towel warmer draws roughly the same amount of power as a light bulb.* All electric towel warmers have an inbuilt thermostat with a pre-set temperature. *Based on a 75W lightbulb and a 150W towel warmer being on 50% of the time due to it’s inbuilt thermostat.

35. PRODUCT TRAINING - KONTOUR 34 Technical Specifications These comprehensive Kontour installation guides include everything from rough in stage to final installation. These can be downloaded from our website: www.icocanada.com/Kontour-Towel- Warmer-Specifications

36. PRODUCT TRAINING - KONTOUR 35 Warranty Kontour warranty is two years. Finishes The Kontour product line is available in chrome and brushed nickel, and due to the heating technology inside it, custom finishes are not available.

37. PRODUCT TRAINING - KONTOUR 36 Shipping All towel warmers are stocked at our Regina, SK facility and are ready for immediate shipping all across North America. Products can be shipped via your courier and on your account, or on a prepay and charge basis. Next day shipping service is available and will be quoted on a case by case basis.

38. PRODUCT TRAINING - KONTOUR 37 General Facts Kontour towel warmers may NOT be installed upside down. Kontour towel warmers are made of stainless steel.

39. PRODUCT TRAINING 38 Differences between Tuzio and Kontour Tuzio Towel WarmersKontour Towel Warmers Fluid filled heating methodDry wire heating method Controlled with a 7-day programmable timer Controlled with a built-in on/off switch Custom finish options availableNo custom finish options available Adjustable bracketsFixed brackets 5 year warranty2 year warranty Available as hydronic, electric hardwired or electric plug-in Available as electric hardwired or electric plug-in Available in white, chrome, oil rubbed bronze or brushed nickel Available in chrome or brushed nickel More horizontal barsLess horizontal bars

40. OTHER PRODUCTS FROM ICO 39 CosyFloor Infloor Heating Easy to install Fast and efficient Suitable for almost any floor finish Zero maintenance Lifetime warranty ETL approved For more information see page 56 of the ICO Edition 5 Bathroom Luxury Brochure

41. OTHER PRODUCTS FROM ICO 40 CosyBoard Insulation Board Provides a completely waterproof installation Provides an excellent substrate for all tile installations Anti-fracture membrane for increased stability Extremely lightweight and easy to cut High insulation value: R-Value 5.3 per inch For more information see page 62 of the ICO Edition 5 Bathroom Luxury Brochure

42. POINT OF SALE MATERIAL REVIEW 41 Point of Sale Our brochure is your silent sales person… it’s selling for YOU at the homes of your customers. Hand brochures out – they are FREE. Don’t underestimate their effectiveness. For further brochures, please contact us at info@icocanada.com.

43. CRITICAL SUCCESS FACTORS 42 5 Easy Steps Always open the sale Ensure towel warmers are on every bathroom quote Make sure the concept of a towel warmer is explained on your customer’s initial visit, and your client should always go home with a brochure in their hand Always have brochures available for your customers Showroom displays are vital – clients need to see and touch what they are buying

44. CORRESPONDENCE 43 Your sales representative is: Wayne Cockburn email: wayne@icocanada.com toll free: 877.757.8930 tel: 306.757.8930 ext. 227 fax: 877.757.8940 Your Order Inquiry contact and to Request More Point of Sale Material is: Ralph Cockburn email: ralph@icocanada.com toll free: 877.757.8930 tel: 306.757.8930 ext. 226 fax: 877.757.8940 Your Accounts Receivable contact and contact for Returns & Product Warranty is: Wayne Cockburn email: wayne@icocanada.com toll free: 877.757.8930 tel: 306.757.8930 ext. 227 fax: 877.757.8940

45. CONCLUSION 44 Thank you, from the ICO team! We trust you enjoyed this product training and are now confident to convey the benefits of Tuzio Towel Warmers to your clients. We look forward to working with you in the near future. You can contact our office, view our website or request a face-to-face meeting. toll free: 877.757.8930 e: info@icocanada.com w: icocanada.com