1. XL1200 Training

2. Packaging Graphic Arts
Product Portfolio
Packaging
Graphic Arts
Super Wide Format
Wide Format
Flatbed
FB6700
XL1200
Grandjet S+ 5,3
TJ8300
Superjet
FB6300
Grand
Pressjet II
Idanit Novo
Phase out
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3. SWF Applications

4. SWF Product Offerings 2003 Price vs. Performance
XL1200 5m
List
Price 3m
Grandjet S+ 2m
Grand
4 colors
8 colors
Applications & Performance

5. HP Scitex XL1200
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6. Introduction
The HP Scitex XL1200 is the second generation to the successful HP Scitex Vision XLjet product line.
HP Scitex XLjet product line installed base, world wide, is over 180 systems. (HP IIDE 72, HP IIDA 49, HP IIDAP 39, HP IIDLA 28)
All XL1200 new features and capabilities are offered as an upgrade option, to all our loyal XLjet customers.
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7. } Main Features 2, 3, 5m (7.2, 10.5, 16.4 ft) system sizes
RTR, RTS (free fall)
Up to 95 sqm (1,023 sqft) per hour
4,6,8 Switchable Colors (CMYK, LC, LM, LY, LK)
“Sample mode” - sharp 8 point text
“Import file while printing” ability }
Upgradeable !

8. Double-sided printing; backlit Wide media versatility Onyx RIP
Main Features (Cont.)
Up to 740X370 dpi
Double-sided printing; backlit
Wide media versatility
Onyx RIP
Multi-roll
IR drying unit
Auto maintenance
XL200 Supreme XL100 S/C inks
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9. XL1200 Advanced S/W Switchable 4, 6 and 8 colors
Load files to the system Q while printing
Tiling to columns or rows
Crop files
Flip files for backlit jobs
Color correction tools
Queue and archive
File info (also in multi-roll)
Printing time remaining bar
Ink level screen
Media Tracking
Auto maintenance

10. Load File While Printing
Image size
Application
# colors
Dpi
File size
Loading time
(Minutes)
1.6m x 2.2m
Signage 4
185
100MB 1
5m x 5m
Billboard
370
600MB
10m x 5m 8
1.5 GB 9
10m x 10m
Vehicle wrapping (tiles)
5GB 15
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11. Competition Real Throughput: Production Modes
Presented Throughput (sqm/hr)
Loading minutes
(% per 1 hour)
Real Throughput (sqm/hr)
Nur Fresco HiQ
102
10 minutes
(16%) 85 69 51
Vutek 3360 EC
123
20 minutes
(33%)
103 83 62
Vutek 2360 EC 93
30 minutes
(50%) 78 63 47
Confidential

12. Competition Real Throughput: Quality Modes
Presented Throughput (sqm/hr)
Loading minutes
(% per 1 hour)
Real Throughput (sqm/hr)
Nur Fresco HiQ 33
10 minutes
(16%) 28 22 17
Vutek 3360 EC 30
20 minutes
(33%) 25 20 15
Vutek 2360 EC
30 minutes
(50%) 13 10
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13. HP IID has ISO 9001 certificate. XL1200 has both CE, & UL approval.
XL1200 4, 6, & 8 colors switchable
HP IID has ISO 9001 certificate. XL1200 has both CE, & UL approval.

14. Includes file info on each media roll.
XL1200 Multi-Roll
Includes file info on each media roll.

15. XL1200 Backlit & Double-sided
Dedicated S/W and H/W

16. XL1200 Advanced Drying System
Controlled temperature unit

17. XL1200 Applications Building coverings Flex-face billboards
Backlit indoor and outdoor signage
POP/POS, including double-sided
Popup displays
Exhibition and event banners
Truck side curtains
Backdrops for theater, TV
Textiles, including carpets
Floor and window graphics
Vehicle wraps

18. XL1200 Applications (Cont.)
High quality – POP, exhibitions, backlit and D/S signs, textile
Sharp 8 point text – “Sample” mode
8 colors – CMYK, LC, LM, LY, LK
Backlit and D/S abilities
High Production – paper & SAV billboards, bus stops, fleet graphics, truck side curtains, floor and window graphics
95 sqm/hr (1,023 sqft/hr)
“Load file while printing”
Multi roll, freefall

19. XL1200 Target Customers
“One Stop Shop” printers supporting “full solution” –
Advertising agencies, billboard owners, Fleet marking providers.
Those who need flexible and versatile systems, to be able to switch between 4 & 8 colors and get both high-end and high throughput results.
High-end graphic art producers –
Photo labs, service bureaus, entrepreneurs, aiming for high quality prints, short runs, and high margins.
Industrial sites –
High volume producers, complementing silk screen and other digital systems, producing billboards, outdoor banners, bus stations posters, fleet graphics.

20. XL200 VisionInk Product status: Only HP XL200 Supreme.
8 colors is available only with Supreme inks.
Upgrade to XL1200 with 8 colors is recommended with XL200 inks.
Main selling points:
High productivity
High image quality
Similar color gamut as the XL100 Supreme
Reliable ink

21. 4, 6, and 8 Switchable color system (CMYK, LC, LM, LY, LK)
XL1200 Main Advantages
4, 6, and 8 Switchable color system (CMYK, LC, LM, LY, LK)
“Load File While Printing” ability – maximizes the productivity
“Sample” mode – sharp 8 point size text
Double-sided and backlit printing abilities
Multi-roll printing
Roll-to-roll or Roll-to-sheet (free fall)
Confidential

22. XL1200 Main Advantages (Cont.)
Skip White feature
Resolution: up to 740X370 dpi
Strong controlled drying mechanism
RIP: Onyx PosterShop
Speed of HP Scitex XL1200 5m:
Billboard quality ~95sqm/hr / 1,023 sqft/hr
High quality ~28 sqm/hr / 301 sqft/hr
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23. HP Scitex Grandjet S+ 3.2 and 5 meter (10.5 & 16.5 ft) versions
High productivity for cost effective budget
Most sold system in HP IID’s portfolio (over 600 units)
Main Features:
4 colors
Up to 74 sqm/hr (797 sqft/hr)
Low investment cost
Multi-roll
Onyx Rip
HP GR100 S/C inks
Confidential

24. HP Scitex Grand Similar performance to the Grandjet C3
Very attractive price tag
High productivity for cost effective budget
Part of the Grandjet successful product line (over 600 units)
Main Features:
Up to 65 sqm/hr (701 sqft/hr)
3.2 meter (10.5 ft) version
4 colors
370 Dpi
RTR
PPS Rip
GR100 S/C inks
Low investment cost
Confidential

25. SWF Product offering Grand Classic GJ S+ (3,5m) XL1200 (2,3,5m) Colors4
4, 6 & 8 switchable
Throughput
65 sqm/hr
65 sqm/hr*
85 sqm/hr*
Dpi
370x370
740x370
Print heads
24 Xaar 128
32 Xaar 128
Media handling
RTR
RTR, Multiroll
RTR, Freefall, Multiroll
Drying
Heating table
IR & heating table
Ink
GR100 S/C
XL100 S/C, XL 200 S
Special features
External media loading bar
Onyx Rip, Skip white, super text mode, media optic sensor
Backlit & D/S, Onyx, load file while printing
Sample mode
* Parameters presented use the 3m systems as an example.

26. Competition

27. SWF Market Positioning: Quality Ratio vs. Productivity Ratio
Productivity (Throughput / L. price)
Low
Medium
High
Salsa
Fresco
BlueBoard
Chinese
Jeti 3300
Vutek 2600
Vutek 8C
Vutek 6C
Vutek 4C
Small inkjets
Fleet Graphics
FF Billboards
POP
Building
cover
XL1200
GJ S+
GJ Classic
XLjet
GJ S
GJ C3

28. Main Players Nur (950) Vutek (950) HP IID (1100) Confidential
Europe & M . E 41 %
USA & L
America 20
Mexico 10
Asia Pacific 29
HP IID (1100)
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29. Vutek’s Offerings – General Weak Points
Most systems support average quality in high production:
No Backlit or D/S printing dedicated S/W & H/W.
No Queue – low overall productivity.
No “Load file while Printing”.
No “Skip White” option.
Big amount of ink consumption and ink waste, due to spectra heads.
Average drying capabilities.
Low media flexibility – paper, mesh.
Weak infrastructure and global support.

30. Nur’s Offerings Nur Fresco 3200 HiQ 8C:
In 2x4 colors they reach 102 sqm/hr – soluble quality only on Mesh. In other material it shows banding.
The Fresco has no multi-roll or “Load File While Printing” ability – so even if Nur claims speed of 102 sqm/hr – in real working environment the XL1200 tops that.
The Fresco has no dedicated backlit or double-side option – you need a very professional operator to create a good D/S registration (Like on GJ).
The Fresco has no skip white option.
The Fresco has a vacuum table, which makes it difficult to print mesh and carpet materials on it (needs special procedure).
We can always offer the XL1200 5m – it is more attractive than the 3m Fresco.

31. Nur’s Offerings (Cont.)
(Salsa) Ultima HiQ C:
First presented in ISA 2003.
A new system based on combined technologies (BB, Salsa, Fresco).
No dedicated Backlit or Double-sided printing capabilities.
The Ultima has a vacuum table, which makes it difficult to print mesh and carpet materials on it (needs special procedure).
General point:
Nur and Vutek are selling a system and adding required elements in separate parts of the deal. This presents a lower system price - potential customers should be aware of that.

32. Gandi Innovations Jeti 3300
Strong points:
Easy to use, with simple user software-interface.
Very high quality in 12-pass mode - rivals the VUTEk 2360 SC.
Low investment cost ~$175K.

33. Gandi Innovations Jeti 3300 (Cont.)
Weak points:
Unproven reliability – $175K is still a high risk to take!
Very bad media handling - slipping and uneven media tension, week structure.
In order to get good quality (12 pass), the system runs at 18sqm/hr.
In 6 and 9-pass, there is a very noticeable and wide banding.
Problems with ink viscosity - especially very weak magenta and cyan.
Backlit images are terrible and unacceptable.
Very bad quality on many different and popular media types.
Gandi has a doubtful reputation – he sold the “Powerjet” to Nur, than the “Salsa” operation as well, and now we know he looks for someone to buy the Gandi line.
Confidential

34. We need to strengthen our leadership position in the market.
HP IID Strategy
We need to strengthen our leadership position in the market.
We should avoid getting into technical features competition traps and instead focus on our total solution attractiveness:
We manufacture and supply excellent systems.
We manufacture and supply approved inks and media.
We have WW experienced and dedicated system support teams.
We support our customers not only our systems – “HP IID Academy”.
We have the largest systems installed base to prove the above!
WE have core technology – heads, inks, systems.
We constantly have new and better systems.

35. Thank You!
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