1. © John Ehrenfeld 2006 1 Which Future for Industry: The Environmental Challenge P2005 Conference February 10, 2006 John R. Ehrenfeld Industrial Society for Industrial Ecology

2. © John Ehrenfeld 2006 2 Sustainable Development is the Current “Solution” Sustainable development is a form of development that “meets the needs of the present without compromising the ability for future generations to meet their own needs.” Brundtland Report 1987 Sustainable Development Equity EnvironmentEconomy

3. © John Ehrenfeld 2006 3 Rebound effect R1 Sustainable development is a quick fix with subsequent pathologies. Reducing Unsustainability Does Not Create Sustainability B2 Delay Systemic Solution Sustainability Path Unsustainability Eco-efficiency B1 Sustainable Development Path

4. © John Ehrenfeld 2006 4 Sustainability is radically different from sustainable development.

5. © John Ehrenfeld 2006 5 Sustainability is the possibility that human and other forms of life will flourish on the Earth forever.

6. © John Ehrenfeld 2006 6 The Natural Domain The Ethical Domain The Tao of Sustainability Sustainability Recovering the lost domains by design The Human Domain

7. © John Ehrenfeld 2006 7 Sustainability Frameworks v Restoring our sense of nature v Industrial ecology v Ecodesign v Restoring our sense of Being. v “Presencing” products (products that “engage” the actor)

8. © John Ehrenfeld 2006 8 Sustainability Strategies Depend on the Business  Primary resource manufacturers  Symbiotic transfer of by-products  Secondary material converters  Front- and back-end involvement in symbioses  Business-to-business manufacturers  Eco-efficient products  Product service systems  Industrial symbiosis  Consumer products manufacturers  Eco-efficient products and services  Presencing products

9. © John Ehrenfeld 2006 9 Sustainability Strategies Require New Practices  Enabling/incentivizing policies  EPR/WEEE  Cooperation and communication to facilitate symbiotic partnerships  Participatory design practices  Precaution and adaptive designs/management

10. © John Ehrenfeld 2006 10 Sustainability Strategies Can Be Profitable Waste represents an unutilized asset. Symbioses enhance reputation. PSS are win-win offers. Sustainability products offer access to new markets.

11. © John Ehrenfeld 2006 11 Sustainability won’t wait forever.