2. 1 © 2009 Cisco | EMC | VMware. All rights reserved. Richard Swakla vSpecialist Cisco and EMC, together with VMware, form Virtual Computing Environment, an unprecedented coalition to accelerate pervasive virtualization and private cloud infrastructures; Cisco-EMC joint venture to speed customer adoption. Imagine….

3. 2 © 2009 Cisco | EMC | VMware. All rights reserved. History  2004 – EMC acquires VMware –VMware revenues ~$110M –Acquisition ~$630M  2007 – pre-IPO –Cisco invests $125M –Intel invests $218.5M  2007 – IPO –Raises ~$1B for EMC –EMC maintains ~85% ownership of VMW  2009 –VCE offerings launched by CEOs –Joint Venture, Acadia, announced –VMW now a $2B company Impacts so far on EMC IT  $8M reduction in data center space, power, cooling (five years)  $2M infrastructure cost avoided  Reduced 59,821,624 lbs CO2  $30M Data Center Upgrade Avoided  Tape reduced $1M/yr to $25k/yr  Half the number of storage systems and triple the capacity  Infrastructure impact on IT –Storage –Operational Recovery –Disaster Recovery –Backup –Security –Management Tools –Service Delivery

4. 3 © 2009 Cisco | EMC | VMware. All rights reserved. Next wave of Computing Mini Mainframe Networked/ Distributed Computing PC/ microprocessor NEXT Cloud Computing

5. 4 © 2009 Cisco | EMC | VMware. All rights reserved. What is Cloud Computing?  Publicly Accessible  Programmatic Management Interfaces  Multi-tenant Architecture  Accounting Granularity and Cost Allocation  Scalability and Elasticity  Rich Web Management Capabilities  Rapid Provisioning and Self-Service  Virtualization and Hardware Independence  Location independence; ubiquitious network access  Shared or virtually dedicated computing infrastructures  Pay-as-you-go cost models based on actual usage  On-demand, fluid scalability  Automated self-provisioning through a self service portal Source: the 451 Group Source: GlassHouse Technologies

6. 5 © 2009 Cisco | EMC | VMware. All rights reserved. Cloud Computing – Let’s make it simple  Service Delivery model with the following characteristics: –Scalable and elastic –Shared –Metered by use –Uses internet technologies  What’s good about this model? Source: Gartner

7. 6 © 2009 Cisco | EMC | VMware. All rights reserved. value How do you size your infrastructure? waste

8. 7 © 2009 Cisco | EMC | VMware. All rights reserved. What if you had a cloud computing model? fixed cost variable cost

9. 8 © 2009 Cisco | EMC | VMware. All rights reserved. Public Cloud Computing – The problems 1.Security and privacy 2.Maturity 3.Less expensive to do in house?  What to do…. Source: Forrester: As IaaS Cloud Adoption Goes Global, Tech Vendors Must Address Local Concerns

10. 9 © 2009 Cisco | EMC | VMware. All rights reserved. Private Data Center Public Cloud Flexible Dynamic On-demand Efficient Trusted Control Reliable Secure Private Cloud

11. 10 © 2009 Cisco | EMC | VMware. All rights reserved. Ethernet Layer Server Layer SAN Fibre Channel Layer Volume Presentation and SRM Layer Storage Layer Infrastructure Today Backup Data Blue PodRed PodYellow Pod Component Management

12. 11 © 2009 Cisco | EMC | VMware. All rights reserved. Ethernet Layer Server Layer SAN Fibre Channel Layer Volume Presentation and SRM Layer Storage Layer The Transition Backup Data Blue PodRed PodYellow Pod Unified Fabric A A A A

13. 12 © 2009 Cisco | EMC | VMware. All rights reserved. Who can do this? How can I get there?  No one vendor…  VCE Solution Infrastructure Consolidation Connectivity Convergence Unified Computing Cloud to Cloud Federation Infrastructure Virtualization VirtualizationAutomationUtilityMarketConsolidation Virtual Computing Environment

14. 13 © 2009 Cisco | EMC | VMware. All rights reserved. Why these three companies? Why VMware?  Market Leader in virtualization  Server Consolidation Why EMC?  Market Leader in Storage  Storage Consolidation Why Cisco?  Market Leader in Networking  Unified Network

15. 14 © 2009 Cisco | EMC | VMware. All rights reserved. The value proposition -- individually Why VMware?  The Cloud Operating System  Reduce physical infrastructure costs  Reduce datacenter operational costs (power and cooling)  Increase productivity and flexibility Why EMC?  Storage for Virtual environments  Unmatched scalability, availability, and performance  Fully Automated Storage Tiering to optimize efficiency  Management Tools Why Cisco?  UCS platform  Extended memory technology  Service Profiles for rapid provisioning  Unified fabric reduces cabling requirements and unifies management  Virtual network integration

16. 15 © 2009 Cisco | EMC | VMware. All rights reserved. The value proposition -- collectively  Engineering Integration  deepest levels of integration  Validation and Testing  predictable scaling and efficiency  Management  EMC Ionix Unified Infrastructure Manager  Support  SST, cross-trained personnel from the three companies

17. 16 © 2009 Cisco | EMC | VMware. All rights reserved. Virtual Computing Environment Cisco and EMC, together with VMware, form Virtual Computing Environment, an unprecedented coalition to accelerate pervasive virtualization and private cloud infrastructures; Cisco-EMC joint venture to speed customer adoption. Imagine….

18. 17 © 2009 Cisco | EMC | VMware. All rights reserved. EMC Has More VMware Integrations Than Any Other Vendor (Now: Powerpath/VE, Storage Viewer, SRM, Dedupe, Nexus… Soon: Distance vMotion, DLP integrated to VM, NFS dedupe, Intelligence between host & array, Integrated Cloud ‘in a box’, Fast v2…) Scalability Storage QoS Virtual Provisioning Virtual Storage Cisco UCS, VN-Link and Nexus Family supported by EMC SMARTS Cisco leverages EMC RSA RSA Authentication Manager RSA Envision Security Avamar Replication Manager Networker Data Protection Advisor Availability vNetwork Only Vendor Integrated into all 3 vStorage APIs PowerPath for VMware vStorage Ultrascale V-Max Ultraflex EFD vCompute VMware vSphere ESX/ESXi 4.0 vCenter 4.0 Infrastructure APIs Application APIs EMC Storage Viewer Plug-in EMC SRM Failback Plug-in EMC VDI Plug-in Control Center Smarts ESM/ADM IT Compliance Analyzer Server Config Manager V All HW

19. 18 © 2009 Cisco | EMC | VMware. All rights reserved. Remove Risk and Accelerate Deployments Application Solutions Use Case Solutions Product Solutions Exchange, SQLserver, Sharepoint, Oracle, SAP… Infrastructure, Backup, Management, Disaster Recovery, Virtual Desktop.. Clariion, Celerra, Symmetrix, Avamar, Replication Mgr, Replication Products, SMARTS, RSA Security… Jointly developed with VMware, Cisco, and other alliance partners

20. 19 © 2009 Cisco | EMC | VMware. All rights reserved. Unified Vblock Element Management Vblock vCenterUCS Manager Symmetrix Management Console or Navisphere Unified Vblock Element Management Single Point of Management, Extensible Integration Framework  Unified Vblock Management Interface Consolidated view into all Vblock infrastructure Single integration point  IT self-service portal Mini service catalog and dashboard for self- provisioning  Policy-based management Fine-grained tracking, traceability, reproducibility System-wide compliance and remediation  Automated discovery and deployment EMC Ionix Unified Infrastructure Manager (UIM) Policy-Based Management Unified Provisioning, Config & Change Vblock Self-Service Portal Configuration Compliance Analysis Infrastructure Recovery (DR) Enterprise Management Platforms Configuration and Compliance Events Availability and Performance Events Vblock Service Profile Catalog Vblock vCenterUCS Manager Symmetrix Management Console or Navisphere Vblock vCenterUCS Manager Symmetrix Management Console or Navisphere

21. 20 © 2009 Cisco | EMC | VMware. All rights reserved. VCE’s Seamless Support Experience  Single experience for onsite and remote support  Common metrics and alignment  Shared problem resolution and escalation processes  Documented processes via best practice Support Implementation Plan  Unified inter-company collaboration tool  Joint problem re-creation labs  Cross-company, cross- product-trained support experts  Cooperative Engineering Groups Imagine the power of three … Industry’s first single support experience

22. 21 © 2009 Cisco | EMC | VMware. All rights reserved. EMC Management Solutions for VMware Dependency Mapping Discovery, modeling & mapping Audits & blueprinting Consolidation, DR, & virtualization planning Automatically stay in synch with VMotion changes Service Management Service desk & ITSM Service catalog Workflow CMDB IT Operations Insight Monitoring & analysis Application performance Root cause, rapid triage Cross-domain Virtual & physical Datacenter Automation & Compliance Server & network configuration Storage management Configuration analytics Best practices & compliance IT Service Management Process Workflow Virtual to Physical Storage Mapping VMware Compliance Visibility & Remediation Virtual Root Cause Analysis Physical Root Cause Analysis Cross-Domain Analysis ESX Servers Virtual Machines Applications and Databases Virtual Relationships vCenter APIs ESX CIM API vCenter Application Management Infrastructure Management Chargeback, Config Control

23. 22 © 2009 Cisco | EMC | VMware. All rights reserved. Example: How we are Building our Security Suite for the 100% Virtualized Datacenter vCenter Integrated Compliance, Log Analysis (Today) Integrated with vCenter and VMware View – VM Appliance (Today) Encryption – at rest, in motion, in transit (tomorrow) Deep inspection at vmkernel of every action (tomorrow) Security Securing vSphere VMSafe vCenter API ESX CIM API VMsafe Envision integration Authentication Manager VM Encryption Flow-based security

24. 23 © 2009 Cisco | EMC | VMware. All rights reserved. Utilization Cost per VM hour (2GB instance) Getting Costs Down Sources: Amazon, EMC CIG, VMware analysis 20¢ 18¢ 16¢ 14¢ 12¢ 10¢ 8¢ 6¢ 4¢ 2¢ 0¢ 30%35%40%45%50%55%60%65%70%75%80% Note: numbers here are illustrative only Increase utilization 1 2 Increase automation