1. Loren Frant Loren.Frant@nih.gov NIHSeniorHealth & MedlinePlus

2. Transforming a site while keeping its essence… NIHSeniorHealth Redesign

3. Why Redesign? Traffic trending down Traffic trending down User recommendations and comments User recommendations and comments Our users have changed since launch Our users have changed since launch Need search Need search Dated look and feel Dated look and feel

4. Redesign Process Research Research –Best practices for senior-friendly design –Data about how seniors use the Internet –User feedback specific to NIHSeniorHealth Create designs that are modern while keeping senior-friendly features Create designs that are modern while keeping senior-friendly features Usability testing of page designs and search feature with seniors Usability testing of page designs and search feature with seniors

7. New Site-Wide Banner Find content Find content –50+ topics, 150+ videos –Search Senior-friendly Senior-friendly –Resize text –Change contrast Use again later Use again later –Print –Bookmark/share –Sign up for email updates 7

9. 9

10. MedlinePlus and MedlinePlus Connect

11. U.S. Visits to MedlinePlus.gov

12. MedlinePlus Twitter page

14. MedlinePlus Twitter Followers @medlineplus and @medlineplusesp

18. Subscribers Subscriptions

21. http://www.nlm.nih.gov/medlineplus/rss.html

23. MedlinePlus Links in Social Networks

24. MedlinePlus

25. Health Topics Search Collection

26. SAMHSA Store

27. Army Medicine Facebook

28. MedlinePlus Health Topics Web Service Requests

29. MedlinePlus Connect

30. MedlinePlus Connect Requests Type of Request Code SystemLanguages Diagnosis (Problem) ICD-9-CM SNOMED CT English Spanish MedicationRXCUI NDC English Lab TestLOINCEnglish Spanish

31. MedlinePlus Connect Requests

32. New MedlinePlus Topics 1. Aplastic Anemia 2. Balance Problems 3. Bile Duct Cancer 4. Biopsy 5. Bone Density 6. Bronchial Disorders 7. Cerebellar Disorders 8. Chest Injuries and Disorders 9. Childbirth Problems 10. Chronic Kidney Disease 11. Chronic Pain 12. Corns and Calluses 13. Diabetes Type 2 14. Ectopic Pregnancy 15. Eye Movement Disorders 16. Frostbite 17. Genital Herpes 18. Haemophilus Infections 19. Head Injuries 20. Kidney Cysts 21. Ovarian Disorders 22. Medicines and Children 23. Pancreatitis 24. Polycystic Ovary Syndrome 25. Potassium 26. Pregnancy and Nutrition 27. Pulmonary Rehabilitation 28. Rectal Disorders 29. Rh Incompatibility 30. Rotator Cuff Injuries 31. Speech and Language Problems in Children 32. Stroke Rehabilitation 33. Throat Cancer 34. Toilet Training 35. Tooth Decay 36. Tubal Ligation 37. Vasectomy

33. m.medlineplus.gov m.medlineplus.gov

36. Next for MedlinePlus Expanded results in the health topics Web service Expanded results in the health topics Web service Health topics Web service for mobile Health topics Web service for mobile Spanish medication responses within MedlinePlus Connect Spanish medication responses within MedlinePlus Connect Increase email newsletter offerings Increase email newsletter offerings