1. How to Enter The ADDYS

2. Did You Know?  ADDYs originated in Miami in 1960 and was adopted nationally in 1968  The ADDYs is the largest creative competition in the world.  The Student ADDYs is a creative competition and is a sub-category of the National ADDY Awards competition.

3. Who Can Enter?  Any full-time or part-time student in an accredited US educational institution can compete in the Student ADDYs – Students attending a non-accredited college may enter the local competition, but will not be eligible to move on to the District or National competition  Work must be created while entrant is a student not employed in the advertising industry or its related fields  Student interns are eligible

4. Why Enter?  The ADDY Awards is the advertising industry’s premiere creative competition. Any creative director in any ad agency would be impressed with work that has been submitted to the Student ADDYs.  This is your chance to show off your creative talents- and have Fun doing it! No restrictions on themes or topics, no clients telling you to make the logo bigger, no instructors telling you to keep it 8.5” x 11”.  Go wild!  And if you win a local, regional or national ADDY award, hey, that would be awesome for your portfolio.  And yes… the $1,000 cash for winning national Best of Show won’t hurt either.

5. What Should I Enter?  Work may be developed specifically for this competition or submitted from previous competitions, school projects or classes as long as it was created between January 1 – December 31, 2012  Work developed for paying clients will not be accepted with the exception of work created for clubs as fundraisers or for student publications.  Work done as a group project can be submitted as long as everyone who had a part in creating the work is aware that it is being entered into the Student ADDYs and that they are listed on the bylines.

6. What Wins?  Superior execution, attention to detail, and originality  Execution: photography, typography, layout, printing, sound clarity, etc  Details: every word, every frame, every link  Originality: most important, may even overcome mediocre execution  Be memorable: edgy or heartfelt, funny or bizarre, tap into emotions

7. Before Entering  Ask yourself… Would I put this in my portfolio? Would I show this to a potential clients? Would this be included on my demo reel?  Ask people around you... Teachers Multiple entries + Multiple wins = >Best of Show chances

8. Getting Started  New ADDY entry software for 2013/2014  Log onto https://enter.americanadvertisingawards.com/awards/

9. Register

11. Entry Process  Fill out an entry form for each entry.  You must save the entry before continuing with the entry information and other tabs.

12. If the entry is a campaign, make sure you indicate what types of media and how many are in each media in the “Collateral Count” box. Entry Process

13.  When you add credits make sure you proof!!!  If it is wrong here it will be wrong on the certificates and in the credits in the show!  Can you spot the errors?

14.  Make sure all required elements are included (websites, digital uploads, images, etc.)

15. Manifest When you have all of your entry forms finished, print out the Invoice and Manifest Form.

16. Manifest  You will need to print out the Manifest Form and bring it with you when you enter.  The Manifest will show what you have entered and how much you owe.  Make sure you sign and date the final page of the Manifest Form.

17. Preparing Your Entries  Place the entry behind the official entry form in the clear envelope provided.  Include TWO (2) copies of the entry form and affix an entry label to the back of the entry.

18. 2014 Student Categories SALES PROMOTION −1APackaging −1BPoint of Purchase COLLATERAL MATERIAL Stationery Package −2Stationery Package Brochure / Annual Report −3Brochure or Annual Report Poster −4APoster, Single −4BPoster, Campaign Publication Design (Magazine or Book) −5ACover −5BEditorial Spread or Feature (One editorial spread or feature per entry) −5CSeries (Covers or spreads or features) −5DMagazine Design (Entire Magazine) −5EBook Design (Entire Book)

19. 2014 Student Categories DIRECT MARKETING −6Direct Marketing OUT-OF-HOME −7ASingle −7BCampaign NON-TRADITIONAL ADVERTISING −8ASingle −8BCampaign CONSUMER or TRADE PUBLICATION −9ASingle, Fractional page or Full page −9BCampaign NEWSPAPER −10AAd – Fractional page or Full page −10BInsert −10CCampaign DIGITAL ADVERTISING −11AWebsite −11BSocial Media −11CMobile Apps −11DOnline Advertising −11EMultimedia DVD −11FCampaign

20. 2014 Student Categories RADIO −12ASingle −12BCampaign TELEVISION −13ASingle −13BCampaign INTEGRATED CAMPAIGNS −14AB-to-B −14BConsumer ELEMENTS OF ADVERTISING Copywriting −15Copywriting Visual −16ALogo −16BIllustration, Single −16CIllustration, Campaign −16DPhotography, Black & White −16EPhotography, Color −16FPhotography, Digitally Enhanced −16GPhotography, Campaign −16HAnimation or Special Effects −16ICinematography Sound −17AMusic Only −17BMusic with Lyrics −17CSound Design Digital Creative Technology −18Digital Creative Technology

21. Eligibility Requirements  Applicants must be enrolled full or part-time in an accredited U.S. educational institution.  Work may be developed specifically for this competition or submitted from previous projects or competitions.  Work must be created while entrant is a student not employed in the advertising industry. Student intern work is eligible if it is not used by or paid for by a client. Work developed for paying clients will not be accepted with the exception of work created for clubs as a fundraiser or work created for student publications.  Entries may be entered into only one local Student ADDY Awards competition, which is determined by the location of the school at which the work was created.

22. Rule Changes for 2014  All video and audio assets for ADDY Awards entries must be submitted as digital uploads via the online ADDY software.  DVDs and CDs are NO LONGER ACCEPTED and will not be judged.  Acceptable digital formats for video include.mov,.mpg,.mp4,.wmv  Acceptable audio files include.mp3,.wav,.wma.

23. Technical Requirements  Non-Traditional Advertising – Entries in this category may also be accompanied by a written or digital (video) summary not to exceed 250 words (written) or 90 seconds (video). Digital summaries must be submitted by uploading the video file via the ADDY online entry software.  Digital Advertising – Judging will be done online, using the URL whenever possible. URLs should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. URLs, banners and menus must not contain any references to the entrant.

24. Additional Rules All Entries Must: Meet all eligibility and deadline requirements. Be entered in the correct category and be correctly identified. Include a completed and signed manifest form. Conform to defined submission requirements. Conform to all copyright laws.

25. Reminders  JPGs or PDFs of ALL Print Work – Entrants will be expected to upload a JPG or PDF of each print entry at the time the entry is submitted. – Why? For the show and winners book.

26. Things To Remember  Do not send original or irreplaceable artwork. It will NOT be returned.  Each Elements of Advertising entry must include a sample, showing how the element was actually used.

27. What NOT To Do  Enter that assignment with the event date in 2012.  Show up on Deadline Day without your manifest or check.  Cover up that typo with White-Out and hope the judges don’t notice.  Show up on Deadline Day with entries in hand and say “How do I do this”?  Mount your entries on illustration board.  Leave slates on your broadcast entries.

28. Online Entry Tips  Start early!! You can add and/or delete all the way up to the entry deadline Do NOT finalize your entry until you are ready to submit. Once finalized it cannot be changed or edited.  Make sure all contributors are properly credited  Check spelling  Remember, the information in the system is used for the Winners’ Book, Show Reel, Winners’ Certificates and Press Releases It is your responsibility to make sure it is correct  SAVE after every page

29. Entry Day  Before you head out the office door on that fateful deadline day make sure you have: – Your Entries – Your Manifest – Method of Payment GOOD LUCK!

30. And, Finally…  ADDYs is supposed to be fun!  Strut your stuff, show off your talents, impress your clients, celebrate your staff  If you’re not a student AAF member...JOIN!

31. Questions? addys@4aaf.com http://4aaf.com/addys