1. Child Friendly Philippines
A Caring and Protective Society For, By and With the Children

2. It expresses a new vision, a new norm, a new culture for viewing and treating children in Philippine society.
Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
It is a translation of our commitment to the United Nations Convention on the Rights of the Child
A good morning to everyone, to our esteemed guests, Secretary Dinky, Brother Armin, Secretary Ona and of course the very supportive Usec. Panadero; to our partner government agencies, NGOs, local chief executives and LGU representatives, media partners and children, welcome and thank you for coming.
We are gathered here today to celebrate new initiatives for our children who, based on the 2010 census, compose 39.6% of the Philippine population.
Recent statistics showed that 70% of Filipino children are able to complete their education. A number of children forced into hazardous labor are provided with assistance – educational, livelihood as well as counselling - to better their situations. There is also the emerging paradigm of our children participating in decision-making processes in the family, schools, communities and even, in some of the government structures.
However, despite the different advocacies and programs to promote and protect our children, we still hear of media reports on the plight of children as victims of neglect, exploitation, abuse and other forms of violence against them. The perpetrators vary from neighbours, friends, bystanders, and their closest family members.
By judging only on the basis of the reports, one might have the impression that the rights of the children in the Philippines are violated. They might also ask, “what is the government doing about these?” or , “Who takes care of the children aside from the families and communities?”
The “Child-Friendly Philippines: A Caring and Protective Society for, by, and with the Children” is the advocacy and programming framework adopted by the CWC in response to both national (Child 21 and 2nd NPAC) and international commitments. It is consistent with the UN CRC and it requires the involvement of different stakeholders at various levels.
The National Government, with strong support from the LGUs, NGOs, CSOs and other partners, all help promote, protect and fulfil the rights of children.
The families are the first line of defense of children against the violation of their rights. They have the responsibilities to provide their children the best start in their life, to provide the conducive environment for development and socialization.
As a reinforcement, the local government units and together with the national government play a big role in the delivery of services that will realize the rights of the children. Which in return will produce positive results for the well being of children.
The vision of a Child-Friendly Philippines – A Caring and Protective Society for and by Children (CFP-CPSC), is a translation of our commitment to the Convention on the Rights of the Child which needs to be shared and promoted among all sectors and levels of Philippine society.
The Child-Friendly Philippines expresses a new vision, a new norm, a new culture for viewing and treating children in Philippine society. Children are human beings with dignity and basic human rights. As vulnerable members of society, children need nurture, care and protection. The CFP-CPSC therefore is an overall framework for all advocacy and programming initiatives for and on behalf of children in the Philippines. The CFP-CPSC culture has the following key elements.

3. Child-Friendly Philippines:
Elements of a Caring and Protective
Society for Children
Shared or collective vision for Filipino children.
Children’s knowledge, life skills and effective participation.
Loving and caring families and communities.
Change of values, beliefs, attitudes and behaviours.
Government commitment at all levels.
Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
Enactment and enforcement of laws.
Media and civil society engagement.
Responsive structures and systems.
Essential services for children.
Capacity of individuals and institutions.
Knowledge management system.
Child rights promotion and child protection strategies and interventions have to be linked to the broader national development plan and strategy. In this way, child rights promotion and child protection interventions can help address the underlying and root causes of continuing violation and denial of children’s rights to survival, development, protection and participation. The CFP-CPSC culture has the following key elements:
Eleven (11) Essential Elements  
Shared or collective vision for Filipino children. We, as a nation, must embrace a collective vision for our children, i.e., the vision of enshrined in the Philippine National Framework for Plan Development for Children ( ) or Child 21.
Children’s knowledge, life skills and effective participation. Our children are provided with knowledge, life skills and opportunities for effective and meaningful participation in matters that affect them.
Loving and caring families and communities. Families and communities strive to become more loving, caring, nurturing and protective of their children.
Change of values, beliefs, attitudes and behaviours. Cultural beliefs, values, attitudes and behaviours that lead to violations of children’s rights including abuse, violence, exploitation, neglect and discrimination should be transformed into positive values of caring and protecting individual groups and communities.
Government commitment at all levels. The government – at national, sub-national, and local levels – is truly committed to child rights promotion and child protection and puts children at the center of its development agenda.
Enactment and enforcement of laws. Appropriate laws for the care and protection of children are enacted and are effectively and consistently enforced.
Media and civil society engagement. The media and civil society groups are actively engaged in open and free discussion and responsible reporting on child rights violations.
Responsive structures and systems. Functional structures and systems for child rights promotion and child protection are in place at all levels.
Essential services for children. Quality basic and specialized services are available and accessible to all children without discrimination.
Capacity of individuals and institutions. Individual and institutional capacities for child rights advocacy and programming are constantly upgraded.
Knowledge management system. Monitoring and evaluation, research, reporting and knowledge management systems on children are operational and well-coordinated at all levels.
These elements are closely inter-linked.

4. S T R A T E G I E S Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
Presidential Award for Child-Friendly Municipalities and Cities
S T R A T E G I E S
Seal of Child-Friendly Local Governance
Child-Friendly Local Governance means that the LGU gives priority to children in planning, budgeting, legislation and delivery of services and is able to assure that all children possess the following rights classified as SURVIVAL, DEVELOPMENT, PROTECTION and PARTICIPATION rights are realized.
In order to achieve a Child-Friendly Philippines, strategies were developed such as:
Child Friendly Local Governance Audit.
Seal of Child Friendly Local Governance.
Presidential Award for the Child-Friendly Municipalities and Cities.
Child-Friendly Local Governance Audit

5. Child-Friendly Philippines:
Child-Friendly Local Governance Audit is results-based assessment tool and a mandatory audit designed to identify the results of the intervention/s for children.
Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
All cities and municipalities shall be assessed to gauge their level of performance insofar as implementing programs and instituting measures to uplift the welfare status of children.
The Child-Friendly Local Governance Audit shall be done annually starting LGUs that will pass the audit will be conferred with the Seal of Child Friendly Local Governance by the CWC. All cities and municipalities shall be assessed to gauge their level of performance insofar as implementing programs and instituting measures to uplift the welfare status of children.
Child-Friendly Local Governance Audit

6. Child-Friendly Philippines:
Percentage reduction in the deaths among children below five years old or under-five mortality rate
Percentage reduction in the number of children under-six with below normal weights
Percentage increase in the number of 3-4- year-old children attending center-based day care services
Completion rate for elementary schooling
Absence of child labor or percentage reduction in child labor cases
Percentage reduction in the number of children victims of violence, abuse, neglect and exploitation (all forms, including physical violence, sexual abuse and exploitation, and trafficking in persons)
Safety measures for children in the community and schools
Extent of mainstreaming of Children’s rights to survival, development, protection and participation in the core development agenda of LGUs.
An ordinance establishing Barangay Violence Against Women and their Children (VAW/C) Desks
2013 Philhealth accreditation in its main health facility or rural health unit for the Maternal Care Services and Primary Care
A Local School Board (LSB) Plan for CY 2013 that is aligned with the School Improvement Plan (SIP)
Completed at least 70% of its LSB Plan for 2013.
The local government units shall be assessed based on the following 12 criteria:
Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
ASSESSMENT CRITERIA OF THE CFLGA
The local government units shall be assessed based on twelve (12) assessment criteria.
The assessment criteria that denote positive results for children and the improvement in their status are as follows: 
Percentage reduction in the deaths among children below five years old or under-five mortality rate
Percentage reduction in the number of children under-six with below normal weights
Percentage increase in the number of 3-4- year-old children attending center- based day care services
Completion rate for elementary schooling
Absence of child labor or percentage reduction in child labor cases
Percentage reduction in the number of children victims of violence, abuse, neglect and exploitation (all forms, including physical violence, sexual abuse and exploitation, and trafficking in persons)
Safety measures for children in the community and schools
Extent of mainstreaming of Children’s rights to survival, development, protection and participation in the core development agenda of LGUs (this includes LCPC functionality and child participation)
An ordinance establishing Barangay Violence Against Women and their Children (VAW/C) Desks
2013 Philhealth accreditation in its main health facility or rural health unit for the Maternal Care Services and Primary Care
A Local School Board (LSB) Plan for CY 2013 that is aligned with the School Improvement Plan (SIP)
Completed at least 70% of its LSB Plan for 2013.
 The assessment criteria shall use benchmarks and a scaling system in measuring the results and performance that are as consistent as possible to national standards, averages or targets.
Child-Friendly Local Governance Audit

7. Child-Friendly Philippines:
The Seal of Child Friendly Local Governance is a recognition and audit system on LGU’s delivery of clear and outstanding positive results for children’s well being.
Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
LGUs with the Seal of Child Friendly Local Governance will be qualified for an incentive and award system being handled national government which is the Presidential Award for Child Friendly Municipalities and Cities.
Seal of Child-Friendly Local Governance
In a nut shell, the Seal of Child Friendly Local Governance is a recognition system which will be granted to LGUs that deliver clear and outstanding positive results for children’s well being.
LGUs with the Seal of Child Friendly Local Governance will be qualified for an incentive and award system being handled by national government which is the Presidential Award for Child Friendly Municipalities and Cities.
Child-Friendly Local Governance Audit

8. Child-Friendly Philippines:
Initiated by the CWC pursuant to Executive Order No. 184 entitled “Establishing the Presidential Award for the Child-Friendly Municipalities and Cities” issued on December 13, 1999.
Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
Presidential Award for Child-Friendly Municipalities and Cities
Seal of Child-Friendly Local Governance
It is conferred to deserving local government units in recognition of their vital role in the sustained promotion of children’s rights to survival, development, protection and participation as well as in ensuring child-friendly governance.
The Presidential Award for the Child-Friendly Municipalities and Cities was initiated by the CWC pursuant to Executive Order No. 184 entitled “Establishing the Presidential Award for the Child-Friendly Municipalities and Cities” issued on December 13, 1999.
The Presidential Award is conferred to deserving local government units in recognition of their vital role in the sustained promotion of children’s rights to survival, development, protection and participation as well as in ensuring child-friendly governance.
Child-Friendly Local Governance Audit

9. Criteria of the Presidential Award
Planning and Policy Formulation
Resource Allocation and Utilization.  
Service Delivery. 
Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
Institution Building/Capacity building
Presidential Award for Child-Friendly Municipalities and Cities
Child Participation.
Community Participation and Resource Mobilization
Seal of Child-Friendly Local Governance
The following are the indicators of the Presidential Award for Child Friendly Municipalities and Cities (PACFMC)
Planning and Policy Formulation. The LGU should be able to provide an enabling environment for local policies and program development resulting in putting the welfare and well-being of children at the top of the agenda of the local government units through the following:
Availability of Local Development Plan for Children
Availability of Local Investment Plan for Children
Availability of updated data on children
Availability of updated situational on children
Availability of Local Code for Children (LCC) / Ordinances or Resolutions for children passed and/or implemented for the last 3 years
Resource Allocation and Utilization. The LGU provides funds, manpower, technology, etc., for children’s concerns from the LGU; also other funds and resources for children generated from external sources e.g., civil society (local and international NGOs, business, civic organizations, professional and faith-based groups) through LGU efforts and from the SK
Investment for children against total investment of LGU
Expenditure versus Investment Plan for Children
Additional funds for children generated/sourced out from external resources
Service Delivery. The LGU provides programs, projects, activities and interventions geared towards the improvement of the situation/condition of children on the following:
Health
Education
Social Protection
 Institution Building/Capacity building. This refers to organizing and/or strengthening of local structures and special bodies (LCPCs, Local School Board, Local Health Board, Local Nutrition Committee, etc.) to respond to all relevant and urgent issues and concerns on children in their locality. It also includes significant activities undertaken to build and increase the capacity of individual stakeholders and decision makers or intra- or inter organizational (e.g., parents, service providers, local partners, LSBs).
Child Participation. This refers to activities undertaken by the LGUs and local partners to include children’s valuable and active participation in the planning, implementation, monitoring and evaluation of child-centered activities in the community and giving due recognition and appreciation of children’s voices in the decision making process. This is not limited to the existence of the Sangguniang Kabataan (SK), but it also includes other children’s organizations initiated by schools, NGOs and POs, communities, churches, civic organizations, etc., that are actively collaborating and working closely with the LGUs and partner organizations.
Community Participation and Resource Mobilization. This refers to activities undertaken by the LGU to encourage and elicit the sustained support and active participation of the community and other sectors (media, church, academe, business, NGOs/POs) as active and committed partners in the mobilization of resources, participatory implementation of programs and services including monitoring and evaluation, and in advocating for policies for children.
Child-Friendly Local Governance Audit

10. Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
Presidential Award for Child-Friendly Municipalities and Cities
Seal of Child-Friendly Local Governance
In a nutshell, the following strategies are necessary for the achievement of a Child-Friendly Philippines: A Caring ad Protective Society For, By and With Children:
Child Friendly Local Governance Audit
Seal of Child-Friendly Local Governance
Presidential Award for Child Friendly Municipalities and Cities
Child-Friendly Local Governance Audit

11. Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children
Presidential Award for Child-Friendly Municipalities and Cities
Seal of Child-Friendly Local Governance
Child-Friendly Local Governance Audit

12. Child-Friendly Philippines:
A Caring and Protective Society For, By and With Children

13. NGAs NGOs FBOs Seal of Child-Friendly Local Governance Community
Presidential Award for Child-Friendly Municipalities and Cities
Child-Friendly Local Governance Audit
NGAs
NGOs
FBOs
Community
Family
At this moment, the CWC is encouraging all to join us in this journey with the Filipino Children towards a Child-Friendly Philippines: A Caring ad Protective Society For, By and With Children.

14. Child-Friendly Philippines: NGAs NGOs FBOs
A Caring and Protective Society For, By and With Children
Child-Friendly Local Governance Audit
Seal of Child-Friendly Local Governance
Presidential Award for Child-Friendly Municipalities and Cities
NGAs
NGOs
FBOs
Community
Family

15. THANK YOU!!!