1. Leicester Mercury The Leicester Mercury has been Leicestershire’s local newspaper for more than 130 years. Every day we publish compelling local news and information which make us the most trusted media across the city and county. We champion our communities’ aspirations and support local people to make a difference. The Leicester Mercury is at the heart of local trade. We connect local consumers and businesses. We publish a different supplement every day informing and supporting every purchasing decision made by local people. Key Information Product Info Publication Day: Mon – Sat Frequency: Daily Cover Price: 36p Circulation Area: Leicestershire Circulation: 64,919 (ABC Jul – Dec 08) Readership: 205,492 (JICREG 2009)

2. Consumer engagement The Mercury is read by 54% of adults each week – over 420,000 local people. 1 The average time spent reading the Mercury is 27 minutes with 49% of reading read all or most of the it. 2 The Mercury provides 1.3million opportunities for an advert to be seen. 3 93,000 Mercury readers can not be reached via advertising placed in a National Newspaper. 2 The Mercury reaches more people than any local commercial radio station. 4 Leicester Mercury Sources: 1.JICREG 2. TNS Media 2006 in Telegraph 10%+ circulation area. 3. JICREG/IMS 4. JICREG/RAJAR

3. Reach by demographic group Source: TNS Media 2006 in Leicester Mercury 10%+ circulation area % Leicester Mercury

4. Reader Profile V Local Area Profile Source: JICREG Leicester Mercury

5. Reader Profile V Local Area Profile Source: Readers: TNS media 2006 Base: All adults 15+ within 10%+ Leicester mercury Circulation area, Population: CACI 2008 Leicester Mercury

6. Coverage Leicester Mercury