1. Planning + Execution + Follow-up = Success! Economic Gardening® Edward Lowe Foundation copyright 2013

2. PlanningExecutionFollow-upSuccess! Edward Lowe Foundation copyright 2013

3. The types of companies we target Stage II The types of issues we address Strategic The types of tools we use Corporate level The underlying concepts we use New sciences The way we deliver the research Strategic Research Team Edward Lowe Foundation copyright 2013 What makes it different?

4. Target Second stage Steady growth Exports innovation Not a panacea Does not replace existing programs Compliments current efforts Access to information Edward Lowe Foundation copyright 2013 A specific program for a specific audience Planning

5. Partners Funding Expectations Determining/measuring criteria for success Follow-up and accountability of companies Protect investment This is YOUR program! Planning Edward Lowe Foundation copyright 2013

6. Membership and private sector organizations Small Business Organizations Educational Institutions Government Agencies Economic Development organizations How Do I Find Partners? Edward Lowe Foundation copyright 2013 How do I find partners? Planning

7. Federal EDA USDA State EG Legislation State EDCs Utilities Universities Local County EDCs COGs Workforce Dev. Board of Realtors Private Banks Edward Lowe Foundation copyright 2013 How do I fund a program?

8. NCEG Provide Software Strategic Research Process delivery Orientation presentationsCertification/trainingTurn-key billing Conference call hosting for engagements Up to date status reporting Contracting Host Organization Secure funding Marketing program to community Finding/screening company Set expectations for accepted companies Ongoing support for company after EG Reporting final results Local Partnering Orgs Marketing programMatching funds Finding and referring qualified companies Ongoing support for company after EG Edward Lowe Foundation copyright 2013 Roles and responsibilities

9. Service providers Local partner knowledge VC, angel, incubators Industry and trade associations Manufacturing support organizations Edward Lowe Foundation copyright 2013 How do we find eligible businesses? Planning Don’t try to do it alone!

10. Edward Lowe Foundation copyright 2013 EG Program Progression Pilot Hybrid Full Fidelity Execution

11. Easy Access for Companies – Greenhouse software system Administration & Infrastructure – Turn-key billing, invoicing and progress reports – Typical engagement - 36 total hours at $115 per hour and $150 set up fee per company ($4290 per company) Training and Certification Edward Lowe Foundation copyright 2013 Contracting for a NCEG Pilot Program Execution

12. Edward Lowe Foundation copyright 2013 Strategic Research Team (SRT) concept Virtual delivery Team of specialists Not consultants Strategic analysis Typical engagement – 36 hours per company Execution

13. Edward Lowe Foundation copyright 2013 Strategic Research Team (SRT) process Discovery call Team clarification call Task list-assignments Greenhouse workspace Mid course review Adjustments and new findings Exit interview Execution

14. Edward Lowe Foundation copyright 2013 What happens after company engagement? Reach out to company Help implement research Warm referrals Follow-up over time Follow- up

15. Edward Lowe Foundation copyright 2013 What happens when pilot is over? Evaluate Program Effectiveness Cost Ability to bring in-house Decision on ongoing program Continue with national team Establish local program Follow- up

16. Online Learning 6 weeks Videos, Quizzes, Reading Retreat 4 days at Big Rock Valley in Michigan Turning thought into action Experiential 2-6 months (Specialists) 3 months – 1 year (Team Leaders) Peer groups, call shadowing, live experience Team Leaders, GIS, New Media and Market Research And recently added: General Track Edward Lowe Foundation copyright 2013 Steps to professional certification

17. Everybody wins! Success! Edward Lowe Foundation copyright 2013

18. Jessica Nelson Operations Manager National Center for Economic Gardening Edward Lowe Foundation jessica@lowe.org Economic Gardening Economic Gardening Thank you for your time today!