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John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson COLLEGE OF HUMANITIES AND BEHAVIORAL SCIENCES ALUMNI HBSHBS C
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THE SITUATION Not contacted since graduation Recommendations of better outreach strategies Utilization of Facebook Survey Analysis Department Chair Interviews Content Analysis 24,103
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First Priority Inconsistency of communication efforts Contact information MOVING FORWARD Constituents 1.Alumni Graduating Seniors Recent Older 2.Faculty 3.Office of Alumni Relations
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HBSHBS C MESSAGE ALUMNI SPOTLIGHTS Recognize, identify, and be involved with the diversity happening in the College of Humanities and Behavioral Sciences.
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OBJECTIVES Awareness To increase awareness of CHBSalumni gift giving opportunitiesby 30% by June 2014. Involvement To increase CHBS alumniinvolvement with either theirdepartments or the college by5% by June 2014. Donations To increase alumni donationsby 5% by June 2014.
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1.Use online media to effectively communicate with alumni. SNS Qualtrics Website 2.Maintain relationship with graduating seniors through timely communication after graduation. Mass congratulatory email AWARENESS
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Alumni advisory board Mentorship program Alumni Spotlight Week INVOLVEMENT
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“Give a Gift” Communicate value of the donations “Why Give?” video DONATIONS
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Faculty To increase awareness by 70% among faculty about CHBS communication efforts with alumni by July 2013. How? Educate CHBS faculty of the college’s alumni status updates Department chair meeting agenda Routine emails with updates SECONDARY AUDIENCE
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TIMELINE
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BUDGET $3,333.00 $1000.00 $2,333.00 Alumni Spotlight Week:$100/guest speaker = $1,000.00Campaign Coordinator Position: $3,000.00 x 2 semesters = $6,000.00 _
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Summary AWARENESS, INVOLVEMENT, DONATIONS Evaluation Special Event Alumni Coordinator THE NEXT YEAR FUTURE CONSIDERATIONS
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ALUMNI Communication Plan potlight College of Humanities and Behavioral Sciences AWARENESS INVOLVEMENT DONATIONS HBSHBS C
