1. What Is Multimedia? CECS 5110

2. What Is Multimedia?  Multimedia is a computer-based interactive communications process that incorporates text, graphics, sound, animation, and video  Interactive Key feature of multimedia User determines what content is delivered, when it is delivered and how  Non-linear

3. Computer-based Multimedia  2 or more media  Computer multimedia Multi-sensory experience – real world Multi-sensory memory imprints Different learning styles benefit  Hypertext - links  Hypermedia - hypermedia ware

4. Hypermedia  Based on cognitive theories of how people structure knowledge and how they learn  Links to navigate  Non-sequential navigation

5. Hypermedia Applications  Instructional courseware Appropriately introduced Follow-up activities  Teacher and students’ own creations

6. Multimedia Advantages  Engrossing – deep involvement  Multi-sensory  Creates knowledge connections  Individualized  Teacher and student creation

7. Multimedia Disadvantages  “Lost in cyberspace”  Lack of structure  Non-interactive – if one-way, no feedback  Text intensive content  Complex to create  Time consuming  Cognitive overload  Linear content

8. Multimedia Growth  Marketing Standpoint  User Standpoint

9. Multimedia Growth Marketing Standpoint  Computer price 1992 – 1 mil - $2,500 or $1,000 upgrade 1996 – 24 mil - $1,500 or $300 upgrade  Multimedia titles 1992 – 5,000 - $100 1996 – 15,000 - $30  Hype - “killer applications”  Value added – enhances computer use

10. Multimedia Growth User Standpoint  User control No longer only lectures and/or printed materials Any sequence of the material, any time, anywhere, any modality  Individualization Address different learning styles and needs User decides how material is presented: visual, audio, textual Adjusting level of difficulty

11. Multimedia Growth User Standpoint (cont.)  Action Active processes: simulations, acting out a play, testing knowledge and feedback  Examples 500 Nations, Grandma and Me, Magic School Bus

12. Major Categories of Multimedia Titles  Entertainment  Education  Corporate communications  Reference

13. Major Categories of Multimedia Titles  Entertainment Games: action and graphics Action + storytelling Physical coordination + mental outwitting  Education Accommodates different learning styles: association vs. experimentation; auditory vs. visual Provides feedback, levels of difficulty, evaluates skills, nonlinear presentations

14. Major Categories of Multimedia Titles  Corporate communications (marketing and training) Attract attention to a message Product catalogs, published magazines, touch- screen kiosks, online shopping, … Stockholder's meeting, sales rep pitch, conference speaker, employee orientation and training, …

15. Major Categories of Multimedia Titles  Reference CD: encyclopedias, census data, directories, dictionaries

16. Delivering Multimedia  Compact disc Inexpensive, easy mass produce and distribute  Kiosk Computer system to access info, perform transactions or play games Convenience, reduces personnel costs, but expensive maintenance  Online Web pages, product advertisement, demos, …

17. The End University of North Texas Dr. Vicky Cereijo